It is the biggest sports collectibles show of the year. It takes place in one of the best collecting markets on the planet. It is the 2015 National Sports Collectors Convention taking place in Chicago, IL from July 29 through August 2. And trust and believe, Upper Deck will be there pulling out all the stops to make it an incredibly memorable experience for collectors.

Here are the details we can share at this time:

Prominent Cuts Wrapper Redemption Promotion
Every year fans flock to the Upper Deck booth with new packs to score one of the exclusive wrapper redemption packs produced just for this show. This year we are bringing back a fan favorite set in Prominent Cuts which features a variety of personalities from various sports in particular. Randomly inserted into these packs are incredibly limited autograph cards as well as six one-of-one cut autograph cards from deceased Chicago legends! Unlike previous years, the packs will be sealed in foil and include random cards so you would not need to attend each day of the show to put a set together.

Collectors just need to purchase five (5) packs of 2014-15 NHL® Fleer Showcase, 2014-15 NHL® O-Pee-Chee Platinum, 2014-15 NHL® Masterpieces, 2014-15 NHL® SP Authentic or 2015 Goodwin Champions to receive one (1) 2015 Upper Deck Prominent Cuts Promotional Pack. Collectors just need to purchase one (1) pack of 2014-15 NHL® SP Game-Used or 2014-15 NHL® UD Premier to receive three (3) 2015 Upper Deck Prominent Cuts Promotional Packs. These packs must be purchased from a Certified Diamond Dealer who will provide collectors with an Upper Deck issued voucher for the redemption program. The program will begin at 10:00 a.m. each day starting on Thursday and run as long as supplies last. Collectors can take advantage of the promotion up to four times per person, per day.

Case Breaker Promotion
Serious collectors who like cracking cases are in store for a very good time during the show as well! Collectors can open a sealed case purchased from a Certified Diamond Dealer at the show of 2014-15 NHL® Fleer Showcase (12 count case),  2014-15 NHL® O-Pee-Chee Platinum (16 count case), 2014-15 NHL® SP Authentic (12 box case),  2014-15 NHL® UD Premier (5 count case) or 2015 Goodwin Champions (16 count case) without waiting in any lines at any time throughout the show to receive the following:

(10) 2015 Upper Deck Prominent Cuts Promotional Packs
(1) Case Breaker Raffle Ticket good for a random memorabilia item, premium hobby pack/box, premium trading card or Prominent Cuts VIP Autograph card. The item selected will be immediately available to the participant.
*Note: This promotion is only available to the first 75 collectors who choose to take advantage of it.

National Sports Collectors Convention VIP Set
Fans who purchase VIP tickets for the National Sports Collectors Convention will score a special five-card set from Upper Deck of the biggest names in the game. Check it out!

The Upper Deck Authenticated Experience
Last year we brought you the Man Cave experience in Cleveland. This year we have some absolutely jaw-dropping items you will have to see to believe from the world’s greatest athletes. More details to come!

The Upper Deck Premier Case Break
Upper Deck will give everyday collectors the opportunity to experience a super-premium case breaking experience during the 2015 National Sports Collectors Convention when we give out FREE spots to the Upper Deck Premier Case Break during our FREE Thursday night raffle. We will select ten fans to be entered into the Upper Deck Premier Case Break which will be held Friday at 2:00 p.m. on the main stage of the Case Breaker Pavilion. Collectors selected will watch live as Upper Deck staff crack open a ten count case of the highly anticipated 2014-15 NHL® UD Premier. These cases are pre-selling for over $2,400! We will have some additional surprises for fans involved in the case break as well!

Upper Deck Random Acts of Kindness Scavenger Hunt
Collectors have enjoyed Upper Deck’s Random Acts of Kindness program and we will bring the excitement around that event to the 2015 National Sports Collectors Convention on Friday. Upper Deck will hide 25 sealed Random Acts of Kindness envelopes throughout the Convention Center to celebrate Upper Deck’s 25 years of producing NHL® and NHLPA licensed trading cards. We will share clues at the company’s corporate booth throughout the day. Lucky collectors who track them down can score sweet prizes like apparel and product!

Kids
As the category leader in kids marketing programs at trade shows, Upper Deck has a variety of activations planned for the next generation of collectors that we will provide details on soon!

Diamond Club Member & Candidate Reception
Upper Deck will host a private reception near the National Sports Collectors Convention on Saturday night, August, 1. Current Diamond Club members in good standing are invited to attend, and potential candidates can earn an invitation during the show by supporting Certified Diamond Dealers selling new Upper Deck boxes and cases on site that week. Candidates need to be the top purchaser of Upper Deck new products from those Certified Diamond Dealers in attendance that week to earn the invitation. Certified Diamond Dealers will be easy to spot with big yellow Upper Deck balloons at their booths. More details to come on this event!

Expired Redemption Raffle
Upper Deck will accept expired redemption cards at the 2015 National Sports Collectors Convention to be entered into a drawing for 100 different prize cards available immediately at the show. The drawing will take place at 11:00 a.m. on Saturday and redemptions need to be received in by 10:30 a.m. that morning. Here are more details on the expired redemption raffle.

FREE Raffles/Giveaways
Upper Deck will host FREE raffles every day at the Upper Deck booth with the exception of Friday where the giveaway will come in the form of the Upper Deck Random Acts of Kindness Scavenger Hunt detailed above. Here is a schedule for those giveaways, make sure to be at the Upper Deck booth immediately prior to these times to get a FREE raffle ticket:

Wednesday, July 29 – 7:00 p.m.
Thursday, July 30 – 5:30 p.m.
Friday, July 31 – Upper Deck Random Acts of Kindness Scavenger Hunt all day long
Saturday, August 1 – 1:30 p.m.
Sunday, August 2 – 1:00 p.m.

Upper Deck will be sharing more details on events surrounding the 2015 National Sports Collectors Convention in the coming weeks, but it will definitely be an event collectors will NOT want to miss!