When we first showed some preview images of the new 2014-15 NHL® Upper Deck ICE product, fans were pretty excited about it. Here is some of the early feedback we received:

Adam Casseri Definitely the product I’m looking forward to the most!!

Steve Emerick woohoo standalone ice!

Ausberto Gerardo Espada I miss the acetate base set. I’m glad it’s making a comeback this year.

Nick Simonelli Awesome design, love the 100% on-card autos.

As often is the case with Upper Deck products, many of the cards you really need to see and experience in person to truly appreciate them. So we were excited to see what the response would be on social media today as Upper Deck ICE started to get cracked! Here’s what we’ve seen thus far:

Rob Post ‏@Robski3030 Man waiting for the delivery guy to drop off my cases of @UpperDeckHockey Ice at the LCS is killing me. I have zero patience.

Matthew ‏@ironpenguins Awsome pull @UpperDeckHockey Ice Patrick Roy 4/5 patch from @SportsCardJunct

SCC Trading Cards ‏@SCCTradingCards What a box of @UpperDeckHockey @UpperDeckSports Ice!! Crosby and Drouin hits!! Get yours at http://steelcitycollectibles.com 

Flo Bert ‏@flobert1205 @UpperDeckHockey one box of Ud Ice, 1 rc /99 Bo Horvat!

Steph ‏@stephler4 @UpperDeckHockey @SHOWYOURHITS just opening my inner case and BLAM! What do you think he is worth?

Many more “great” hits are waiting in packs for you to find. You can find new boxes of 2014-15 NHL® Upper Deck ICE at your local Upper Deck Certified Diamond Dealer, Authorized Group Breaker or Authorized Internet Retailer. Happy hunting collectors!!!