Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie...
Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie...
A lot has changed from the Civil War era when sports cards first debuted to today, but none has had more of an impact on the industry than the internet. Initially many feared the internet would signal...
The 2014-15 NHL® season is approaching and fans are fired up about the opportunity to score some of the first cards from the new Fleer Ultra Hockey set. Recently we asked our fans on Twitter, “Tell...
A big initiative in Upper Deck’s 25th Anniversary celebration is getting on the road and visiting hobby shops that have helped us be so successful over the last quarter century. Other than providing...
Another week has flown by, and it’s that time again! It’s Throwback Thursday! So let us go back through Upper Deck’s trading card history and come up with yet another exciting giveaway. We thought...
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