Innovation is a cornerstone of what Upper Deck has been about since the company was founded in 1989. Recently the NHL® Network stopped by Upper Deck headquarters to film a segment about the innovation the company has brought to the hockey card market. It provides fans a rare behind-the-scenes look at what goes into making the world’s greatest trading cards. Check it out!
Below are some cool quotes from the piece about the process of making Upper Deck NHL cards!
“These are the famous video cards for The Cup called Rookie Evolution.”
“Besides quality craftsmanship and innovation, one of the key tenants that Upper Deck was founded on is authenticity. Upper Deck was the first major company to come up with its own authentication division where we are actually witnessing athletes sign the collectibles and memorabilia.”
“This is the proof. This is the final copy check. I’m just verifying that everything is coinciding with the reader and the comp.”
“At the end of the day, Upper Deck is hockey. It’s the biggest part of our business and we are a hockey company and always have been. Our deal with the NHL and NHLPA spans 25 years now and it’s a very important piece of everything we do.”
2 Comments
Thanks for the insight.I can’t wait to receive my evolution card from this past year”the cup”.
This is very interesting! I hope it will get the word out of how amazing hockey cards are! Also I saw a Ryan Nugent-Hopkins card here? Has he signed? I am waiting on a sp authentic redemption for him. Thanks -Marc