Upper Deck runs a variety of kid-focused programs throughout the year, but by far one of our favorites is the annual NHL Draft Runner Promotion. Upper Deck partners with the NHL to deliver an amazing experience to one special kid aged 10-13 around the NHL Draft and this season is no different!

One lucky 10-13 year old hockey fan can earn the opportunity to become Upper Deck’s 2013 NHL Draft Runner working for the team with the #1 pick; the Colorado Avalanche. The youngster selected will work directly with the NHL during the 2013 NHL Draft at the Prudential Center in Newark, New Jersey on Sunday, June 30. It is an experience where they will get to go behind the scenes at one of the most important NHL events of the year. For Sal Cerilli, Upper Deck’s last NHL Draft Runner, it was an experience he will remember forever!

To take part in this promotion, all you need to do is visit a participating Upper Deck Certified Diamond Dealer, purchase five packs of 2012-13 NHL Upper Deck product and submit an essay (3-6 paragraphs, one page max) as to why you should be the 2013 Upper Deck NHL Draft Runner OR the purchaser can submit an essay nominating a 10-13 year old hockey fan. All essays need to be submitted to the following retail partners after purchasing the specified 2012-13 NHL Upper Deck packs:

New York Shops

New Jersey Shops

Colorado Shops (Collectors participating in Colorado would be responsible for their travel)

All essays need to be received in by these locations by no later than Friday, June 14, 2012. Upper Deck will select one winner who best embodies the spirit of a true hockey fan to serve as the 2013 Upper Deck NHL Draft Runner. Five runners-up will receive a box of 2012-13 Upper Deck NHL Black Diamond. Upper Deck is excited to provide this once-in-a-lifetime experience to a young collector. Good luck to all those who participate!

Will you be Upper Deck 2013 NHL Draft Runner???