Collectors flock to Toronto in the fall and spring for the Sports Cards & Collectibles Expo. We have already shared some of the details on what we have planned for the show in Toronto on May 5, 6 and 7 for the show. If you were planning on taking advantage of the redemption program, we encourage you to reach out to us as soon as possible as the window is closing there. Of note, we can assist with fulfilling the 2011-12 NHL Artifacts redemptions (both signed and unsigned) with that program so you can pick them up at the show.

The Priority Signings wrapper redemption program will return where fans in attendance who purchase a box of 2011 NHL Parkhurst Champions, 2011-12 NHL Black Diamond, 2011-12 NHL Upper Deck Series Two or 2011-12 NHL SP Game-Used from a Certified Diamond Dealer at the show will receive a voucher. They can bring that voucher to the Upper Deck booth at specified times where they can exchange it, along with the wrappers from the box for a random 2012 NHL Priority Signings autograph card for FREE!

We have a new addition to this program this year however. We typically see quite a few collectors who purchase and open these products at the case level at the show. We are pleased to announce an exciting new case-breaker program for the 2012 Spring Sports Cards & Collectibles Expo. Any customer who brings a case of any of the four featured products to the Upper Deck booth and opens it will receive three (3) random 2012 Priority Signings cards and one (1) instant redemption card good for a variety of special items right at the show. Case-breakers who participate could score a variety of unique items like:

• Upper Deck NHL and multi-sport boxes
• Upper Deck Authenticated signed NHL pucks
• Signed NHL gloves
• Signed NHL sticks
• Signed NHL game-used sticks
• Signed NHL jerseys
• Limited-Edition Las Vegas Industry Summit autograph cards

These are just some of the goodies case-breakers can score on top of three 2012 Priority Signings cards (one for each day of the show)

As an additional bonus, case-breakers will not have to wait in any line. They can bring the product by to open when we are NOT running the box redemption program for immediate service. Case product MUST be purchased from an Upper Deck Certified Diamond Dealer at the show to participate in this program.  Collectors are limited to open just one case per person. This promotion will be available while supplies last.

A program like this will have quite a few benefits for all of our collectors at the Expo. First we will be able to assist case-breakers who are only in town for a day or two and may not be able to wait in the line with a great thank you for their support. For the regular box breaker, this will also help to reduce the line making fulfillment of Priority Signings cards much quicker. We have some additional plans to help make the fulfillment process quicker and easier for box breakers that we will share at the show.