Last month, Upper Deck ran the first NHL Rookie Photo Shoot. The event was a huge success, and many major media outlets were there to let hockey fans know what it was all about (aboot?) Top NHL rookies got to meet the press, and more importantly, went through Upper Deck Boot Camp. With the help of Coach Cardman and “Coach Ron Cherry”, the rookies got an education on the critical lessons that need to be learned to make the transition to the NHL. If you thought the NFL Rookie Touchdown Celebration Video was entertaining, you ain’t seen nothing yet.
In this week’s video, Jared Cowen, Jonas Gustavsson, Victor Hedman, Matt Duchene, Cody Hodgson and John Tavares learn the importance of providing quality autographs.
We’ll have a new video each week, so keep coming back for more!
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[…] last four years in particular and the category has seen double digit growth. We are poised to have one of the best rookie classes in years and retailers are very excited about it. Can you believe it? Hockey cards. If you don’t believe […]
[…] where Upper Deck’s first vignette entitled “Signing Cards” left off, the second video shows three NHL newcomers going through the motions when asked by […]