Archive for nfl
Why I Transitioned My Collection from the NFL to College
Posted by: | CommentsWhat’s your favorite NFL team? Now who’s your favorite player on this team? These were easy questions to answer for me five years ago. I loved the Packers so I had a pretty awesome personal collection of Brett Favre at the time. When Favre left the Packers in 2007 I was at a loss of what to do from a collecting standpoint. Do I continue to collect Brett Favre even though he is no longer part of the Packers? Or do I get rid of all of my Favre cards for Aaron Rodgers cards and stay true to my team? As most collectors would agree, these are very difficult questions when you find yourself at a crossroads in your collecting.

Most Favre fans want to forget that he even played here, so a collectible capturing that moment is not very desirable, even if it is cool.
Many other collectors have been faced with this problem when Randy Moss, Chad Ochocinco, Terrell Owens, Michael Vick, Vince Young and many other great players have been traded or moved in the NFL. I started thinking how this kind of problem could be avoided from a collecting standpoint. There had to be a different way to collect where my investment wouldn’t be harmed if and when the players I was collecting switched teams. And then it dawned on me that you can protect yourself by collecting collegiate cards.

Most Randy Moss fans get sick to their stomach when they see him as a member of the Raiders where his career really suffered.
You may ask why a college team? And the answer is simple. No matter what Brett Favre will always be a Golden Eagle. And even though his legacy was a bit tainted in the pros, you generally don’t feel that way about his collegiate cards.
For all of you Titans fans out there, do you still want to collect Vince Young? The answer is likely a resounding, “NO.” Now if we asked Texas Longhorns fans out there if they still collect Vince Young even though he was traded the answer would likely be a resounding, “YES!” He will always be a Longhorn. He bleeds burnt orange. There is no taking away the amazing memories you have of him as a member of the Texas Longhorns, no matter where the NFL may take him.
And you can see that value differential frequently in the pricing for certain the cards. A Matt Leinart card with the Arizona Cardinals likely won’t be worth much. But with the USC Trojans, you’re looking at a very viable collectible that fans want of a Heisman Trophy winner. Even cards of players who never panned out in the NFL are in demand to college collectors. Jason White for example on a University of Oklahoma card will always be collectible to Sooners fans.
Then there are cards of players who perform well in the pros, but there is just a greater demand for their college collectibles because of the rabid fan bases for the program. Take a look at Ndamukong Suh for example. His Detroit Lions cards sell okay, but there seems to be a much greater demand for his Nebraska cards because of how passionate Cornhusker fans are. In more than a few instances, if a player comes from the right program, his college cards will have more value than his NFL cards.

Ndamukong Suh's trading cards where he is featured as a member of the Nebraska Cornhuskers tend to perform better than cards of him featured as a member of the Detroit Lions.
There are a couple other benefits to collecting college. There will never be a labor dispute that will jeopardize the season where we see that happen in the pros all the time. Also, collegiate cards are not as mass produced as NFL cards so because they are scarcer, that should also help their value over time. So much of collecting is all about supply and demand and with a short supply, the demand increases.
I have come to the realization that by focusing my collection on a college program instead of on the professional organization, I can build and experience a much more enjoyable and more stable collection!
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Upper Deck’s new 2011 NCAA Sweet Spot Football set is out live today for collectors to enjoy. Behind the scenes, Upper Deck staffers were busy making moves to get all the top rookies in the set. That includes Terrelle Pryor who is currently in “football limbo” where it is uncertain whether or not he will have to opportunity to play in the NFL this season. Upper Deck was able to secure a deal with Pryor for image rights and even autographs. Collectors can find his short-printed “Sweet Beginnings” rookie card (#101) and even rare “Sweet Beginnings” autograph rookie card in 2011 NCAA Sweet Spot Football.

You can find "Sweet Beginnings" rookie and autograph rookie cards of Terrelle Pryor in packs of 2011 NCAA Sweet Spot Football.
It is extremely difficult to add a player to a product late in the game, but the opportunity to include a playmaker the caliber of Pryor made it worth the extra work. Upper Deck had to print Pryor’s “Sweet Beginnings” rookie cards on seperate forms and add them to the product mix so they could be inserted into packs. Since it was such a late addition we couldn’t produce as many as we would have liked to. Collectors should know that Pryor’s “Sweet Beginnings” rookie cards should be considered very rare. In fact, you could open an entire case of 2011 NCAA Sweet Spot Football and not find one.
Just including rookie cards wasn’t good enough for Upper Deck. To really make an impact we knew we had to get some signed rookie cards into the product as well. Upper Deck tracked Terrelle down where he was training with Chad Ochocinco and Antonio Brown in South Florida and had him sign for the 2011 NCAA Sweet Spot Football set and those cards were also rushed to be added into the product mix as well. Again, we were unable to get too many of these cards signed given the tight time constraints so collectors should know that Pryor’s “Sweet Beginnings” autograph rookies are some of the most limited autograph cards in the entire set. Below is an image of the card:

If you open a pack of 2011 NCAA Sweet Spot Football and find this card, you've found a very limited signed collectible indeed!
It is unsure what the future holds for Terrelle Pryor, but his talent is undeniable as you can see from watching his workout with Chad and Antonio in South Florida. Word on the street is that the Miami Dolphins would love to pick him up and if that happens he could position himself as their franchise quarterback fairly quickly given how badly in need they are for a competent signal caller. We wish him the best and fully expect to see him starting on Sundays soon.
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Brag Photo: EVOLUTION – The First-Ever Video Trading Card
Posted by: | CommentsOne question people frequently ask me in this industry is, “What do you think trading cards are going to look like ten years from now?” It’s fun to speculate, but the truth is you just never know. If you would have asked me in 2001 if I thought there would be video trading cards by 2011, I would have probably laughed at you. But here we are today, where I am looking at the first-ever collection of video trading cards at our Upper Deck headquarters.

Here it is, the first-ever video trading card. These are the actual cards packing out right now in 2011 Upper Deck Football.
When I saw the final Upper Deck “EVOLUTION” cards this week I was blown away for a few reasons. First, it wasn’t like we just put some cardboard around a dvd player, this is a trading card first. Once you open up the booklet part of it, the card comes to life and I found myself lost in this new technology. While I loved the PowerDeck concept we came out with before, that was basically a compact disc; “EVOLUTION” is an actual trading card.
Next, I found it cool how the cards have a little port to recharge. The battery life on these is actually pretty long, but it is good to know there is a way to juice it up when it gets low. I also loved how the booklet portion closes. There are actually small magnets embedded in the cover to keep it closed so it doesn’t just lay hanging open.
I just loved watching the highlights of players like Tony Romo, Adrian Peterson, DeSean Jackson and Patrick Willis. We were able to get some really great footage and the quality is amazing.
But mostly it reminded me a lot of when I first started working for Upper Deck in 1997 when I saw the first game-used trading card. I marveled at those, just in awe of how groundbreaking they were. In that same innovative spirit, Upper Deck has done it again.
I am really excited for fans to see what I’m talking about as these start to get discovered on April 12 when 2011 Upper Deck Football hits shelves. It really is a card you have to see to believe and at Upper Deck, we are thrilled to be the company to bring you the first video trading card.
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Standout NFL Rookies Sign for Upper Deck
Posted by: | CommentsIt’s an interesting time to be a NFL Draft pick. With a lockout looming, most NFL players are starting to get nervous. In meeting with some of the top college prospects this week however, most of them seemed focused on training and preparing for the NFL Scouting Combine next week. They are proceeding with business as usual until a lockout comes, but no doubt they are forced to think about something other rookie classes did not have to.
We caught up with quite a few players this week including Washington Huskies star quarterback Jake Locker to get some images of the guys and have them add their signatures to new Upper Deck Football cards. The first Football release of the year is just a couple months away when 2011 Upper Deck Football hits shelves on April 12. Check out some of the images from the photo shoot and signing session.
Popularity: 2% [?]
How a Contest Winner Did Super Bowl XLV
Posted by: | CommentsMy name is James Howell and I’m a pretty regular guy. I love football, I love hanging out with my friends and if you saw me in a crowd, you wouldn’t see anything that sets me a part from anyone else. Yep, I’m just a regular dude. Except for the fact that I sent a text message in response to a Bud Light Super Bowl XLV promotion and wouldn’t you know it, I won!
All of a sudden this regular guy was heading to the Bud Light Hotel to enjoy five days and four nights at the main party spot of the week. Oh, and wouldn’t you know it, the good people at Bud Light decided to throw in tickets to all the parties that week and to Super Bowl XLV as well. I used to go through my life thinking people never win any of these crazy giveaways, but now I know differently.
Each day was a new experience. When I checked in on Thursday I was nervous my key wouldn’t work, was this really happening? And upon opening the door I found out it wasn’t just a dream as the entire room was decked out with different Bud Light swag. Later I went down to the lobby for a meet-and-greet and to check out one of the first parties and I ran into Barry Sanders. It was an amazing thrill to get the opportunity to meet a living legend.
There was a lot of excitement in the hotel on Friday as they were playing host to the Playboy party there that night. Security was very tight that day and you had to be staying at the hotel or be a VIP guest to even get in. It was pretty cool to see all the different people checking in throughout the day. There were a lot of celebrities at that party Friday night, but I also ended up making some good friends with fellow party guests both that night and throughout the weekend. Snoop Dogg played that evening and he really rocked the house. He brought so much energy to the party, everyone was in a frenzy.
Saturday night was just crazy. The Playboy party was pretty exclusive, but with the weather better on Saturday, everyone was coming out and I could see huge lines of people in the street surrounding the hotel from my room. Pitbull and Kei$ha were great. Nelly really put on a great show as well. It was just a little overwhelming as to how many people were actually at the party. It ended up being another great night however.
And then there was Super Bowl Sunday. I don’t think there are enough words to describe how amazing that was. I’ve always dreamed of going, but it is out of the realm of possibility for the everyman. So to be able to take part in it was something I’ll never forget. Taking in the sights, the sounds, hearing the hits, checking things out on that huge screen, it was awesome. The only tough part was I wish I could have brought more people. The Super Bowl is an amazing event and I’m so happy I got to attend, but even if you’re at home with your friends, you likely had a special experience as well.
Of course I have to thank Bud Light for selecting me, that was really a fantastic shock. I’d like to thank Upper Deck for letting me share this experience as well. I’ll probably be at home for the next Super Bowl, but that’s okay; I can just tell anyone who asks why I’m not there: “Been there, done that.”
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