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Most puck fans are already plotting out their course for what shops they will be visiting starting tomorrow morning to grab free Upper Deck NHL packs on National Hockey Card Day. But there is one thing you’ll want to make sure you bring if you want to score something even better than a free pack of hockey cards; a camera or a camera phone.

Upper Deck is looking for a fan with the BIGGEST smile holding 2012 National Hockey Card Day packs or cards. All fans need to do is snap a picture of themselves giving their biggest smile holding the cards and upload it to the National Hockey Card Day Facebook page by Monday, February 13 at 9:00 AM Pacific. Upper Deck will select one fan from the United States and one fan from Canada with the biggest smile to receive a special autographed UDA NHL rookie helmet. This limited-edition collectible features autographs of the following prospects:

PLAYER NAME TEAM
Zack Kassian BUF
Greg Nemisz CAL
Justin Faulk CAR
John Moore CBJ
Marcus Kruger CHI
Gabriel Landeskog COL
Brendan Smith DET
Ryan Nugent-Hopkins EDM
Jonathan Huberdeau FLA
Aaron Palushaj MTL
Ryan Ellis NAS
Blake Geoffrion NAS
Adam Henrique NJD
Ryan Strome NYI
Tim Erixon NYR
David Rundlbad OTT
Mika Zibanejad OTT
Brandon Gormley PHO
Simon Despres PIT
Brett Connolly TAM
Carter Ashton TB
Jake Gardiner TOR
Jussi Rynnas TOR
Cody Eakin WAS
Carl Klingberg WPG

One fan in the US and one fan in Canada will be adding this ultra-rare signed helmet to their collection this National Hockey Card Day!

Good luck fans. Show those pearly whites and, “Say Cheese!”

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The only thing better than opening up an Upper Deck NHL pack is opening up a FREE Upper Deck NHL pack. Tomorrow rabid hockey fans in the United States and Canada will have the opportunity to do just that by gobbling up hundreds of thousands of FREE Upper Deck NHL packs on National Hockey Card Day. Once a year the trading card giant partners with the NHL, the NHLPA and the company’s network of Certified Diamond Dealers to run a massive sampling program distributing complimentary packs to fans throughout Canada. This year the program is being expanded to the United States and fans are thrilled about it.

We have been engaging fans on a special National Hockey Card Day Facebook page and it is clear fans are chomping at the bit to get their free cards. We asked fans to come up with a haiku on the program and here are some of our favorites:

Myself with my son

We are sharing a good time

Collecting is fun

By Nathalie Charette


“Pack-Crack” free foray

National Hockey Card Day

Nice pulls plus no pay

By Mike Mierau


Little girls and boys

Of all ages and sizes

Santa is UD!

By Tamara Jong


New rookie cards, yay!

Hodgson, Scheifele, and more

During free card day

By Peter Huth


Hooray! Hooray! For

National Hockey Card Day!

UD cards for free!

By Darren Brown


Say N, H, C, D?

The free packs, love from UD?

I’m in for sure!

By Griffin Germond


Need em, got em, yay!

Sweeter than the sunshine ray

UD makes my day

By Kyle T. Murphy


Time to celebrate

Hockey fans come together

Sharing the passion

By Michael Spinozza


Free packs for us all

Something for everyone

Hockey is real great

By Jeffrey Krywcum


Everyone will be

Scheifeling across borders

To get some free packs

By Dcd Cards


My favorite day

To celebrate my hobby

Also, Go Leafs Go!

By Spencer Lapp


Celebrate the day,

Hockey cards to giveaway

We fans say hooray!

By Adrian Timbang


Best Day of the Year

National Hockey Card Day

I feel like a kid

By Boyd Zacher


Heck, even writer, director and actor Kevin Smith is sharing his excitement about the promotion today on Twitter:

KevinSmith

WHO WANTS SOME FREE HOCKEY CARDS? @UpperDeckHockey is your pusher: http://www.upperdeck.com/nhcd/nhcd.html #NotAPaidEndorsementIJustLikeHockey

And members of Upper Deck’s Volunteer Alliance have been creating some videos promoting to program, check them out:

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This Saturday, Feb. 11, Upper Deck will be bringing the company’s popular National Hockey Card Day program to the United States for the first time ever! Upper Deck will be giving away hundreds of thousands of exclusive “National Hockey Card Day” NHL® trading card packs for FREE throughout United States. All puck fans need to do is head out on Saturday and visit a participating retailer to receive a FREE National Hockey Card Day pack.

“We are thrilled about bringing National Hockey Card Day to fans in the United States and sharing this wonderful hobby with them,” said Chris Carlin, Upper Deck’s sports marketing & social media manager. “Hockey fans in the U.S. have seen how much fun their Canadian counterparts had with this promotion the past few years and they have been clamoring for us to bring it to the United States. We look forward to record numbers of hockey fans visiting participating hobby shops this weekend to score their free National Hockey Card Day packs.”

“All collectors are fans, but not all fans are collectors,” said Dave McCarthy, NHL vice president of consumer products. “This promotion by Upper Deck, with all the free cards offered, will go a long way to introduce the excitement of hockey trading cards to our passionate fan base.”

The main draw for collectors to set out to visit participating retailers is the National Hockey Card Day set itself. The 16-card set with the special “National Hockey Card Day” logo on the front consists of three subsets that pay tribute to American-born players and international players on top U.S. franchises. On the “America’s Franchises” set fans can find cards of Gabriel Landeskog (Colorado Avalanche), Alex Ovechkin (Washington Capitals), Henrik Lundqvist (New York Rangers), Pekka Rinne (Nashville Predators), Jaromir Jagr (Philadelphia Flyers) and Zdeno Chara (Boston Bruins). In the “Stars in Stripes” set look for American-born players like Ryan Kesler, Patrick Kane, Ryan Miller, Zach Parise and rookie Andy Miele. And in the “American Icons” set collectors can capture cards of legends like Willie O’Ree, Mike Modano, Brett Hull and Brian Leetch. Each pack will yield five randomly assorted cards featuring the aforementioned players, while a special limited 16th card featuring Tim Thomas celebrating his Stanley Cup® victory last season that collectors can score as a gift with purchase from shop owners while supplies last. Some lucky collectors may also find some other special surprises in National Hockey Card Day packs.

To help promote the special day, Upper Deck cast NHL prospects Adam Henrique, Ryan Strome and Brandon Gormley in a viral video where trading cards come to life to discuss National Hockey Card Day, check it out:

For more information on National Hockey Card Day in the United States and to view a list of participating retailers, click here. Also, Upper Deck has set up a Facebook page for the event and will be running a variety of promotions and giveaways on the page so make sure to “like” it today.

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For the fourth year running, Upper Deck will host National Hockey Card Day in Canada. The big day is Saturday, Feb. 11. That’s the day when Upper Deck will give away hundreds of thousands of exclusive “National Hockey Card Day” NHL® trading card packs for FREE throughout Canada. Once again, the majority of distribution points will be comprised of hundreds of hobby shops.

Mass retailers are also participating in the promotion and fans who purchase any Upper Deck NHL® product on Saturday at a London Drugs or Toys “R” Us location will receive a FREE National Hockey Card Day blow-up card. Collectors can net one of five special National Hockey Card Day blow-up cards at these participating retailers.

“Once a year Upper Deck has the opportunity to share the wonderful hobby of collecting NHL® trading cards by making them available to everyone in Canada,” said Chris Carlin, Upper Deck’s sports marketing & social media manager. “Fans have shared with us that they look forward to this day every year and plot out a course to make the rounds with the whole family to all the participating retailers to put together a complete set of the special cards.”

“All collectors are fans, but not all fans are collectors,” said Dave McCarthy, NHL vice president of consumer products. “This promotion by Upper Deck, with all the free cards offered, will go a long way to introduce the excitement of hockey trading cards to our passionate fan base.”

Just like in years past, the buzz surrounding the promotion lies in the National Hockey Card Day set itself. The 16-card set consists of some of the top Canadian-born rookies, current stars and legends with a special “National Hockey Card Day” logo-stamp adorning each card front. The lineup includes five rookies (Cody Hodgson, Ryan Nugent-Hopkins, Brett Connolly, Mark Scheifele and Sean Couturier); five established stars (Taylor Hall, P.K. Subban, Roberto Luongo, Steven Stamkos and Jonathan Toews); and five legends of the game (Wayne Gretzky, Bobby Orr, Mario Lemieux, Mark Messier and Martin Brodeur). Each pack will yield five randomly assorted cards featuring the aforementioned players, while a special limited 16th card featuring Sidney Crosby as a member of Team Canada collectors can score as a gift with purchase by shop owners while supplies last. Some lucky collectors may also find some other special surprises in National Hockey Card Day packs.

To help promote the special day, Upper Deck cast NHL prospects Adam Henrique, Ryan Strome and Brandon Gormley in a viral video where trading cards come to life to discuss National Hockey Card Day, take a look:

For more information on National Hockey Card Day in Canada and to view a list of participating retailers, click here. Also, Upper Deck has set up a Facebook page for the event and will be running a variety of promotions and giveaways on the page so make sure to “like” it today.

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Everyone knows that when it comes to rookie cards in hockey, the Upper Deck Young Guns cards are some of the most desirable for every level of collector. And the great thing about 2011-12 NHL Upper Deck Series Two is that it affords collectors the opportunity to score Young Guns rookie cards along with rookie update cards on Victory, MVP and O-Pee-Chee. What you end up with is a pack opening experience with tons of great rookie content.

Fans can look for 2011-12 Upper Deck Series Two in hobby shops on March 6, 2012 and here’s what you can expect in terms of sets focused on rookies:

Victory Update Rookies

281 Devante Smith-Pelly Ducks
282 Peter Holland Ducks
283 Zack Kassian Sabres
284 Justin Faulk Hurricanes
285 Brandon Saad Blackhawks
286 Gabriel Landeskog Avalanche
287 Ryan Johansen Blue Jackets
288 Gustav Nyquist Red Wings
289 Ryan Nugent-Hopkins Oilers
290 Anton Lander Oilers
291 Lennart Petrell Oilers
292 Colten Teubert Oilers
293 Erik Gudbranson Panthers
294 Louis Leblanc Canadiens
295 Raphael Diaz Canadiens
296 Alexei Emelin Canadiens
297 Craig Smith Predators
298 Adam Larsson Devils
299 Keith Kinkaid Devils
300 Tim Erixon Rangers
301 Calvin de Haan Islanders
302 Mika Zibanejad Senators
303 Sean Couturier Flyers
304 Matt Read Flyers
305 Andy Miele Coyotes
306 Brett Connolly Lightning
307 Jake Gardiner Maple Leafs
308 Eddie Lack Canucks
309 Cody Eakin Capitals
310 Mark Scheifele Jets

MVP Update Rookies

125 Gabriel Landeskog Avalanche
126 Ryan Johansen Blue Jackets
127 Ryan Nugent-Hopkins Oilers
128 Zack Kassian Sabres
129 Craig Smith Predators
130 Adam Larsson Devils
131 Mika Zibanejad Senators
132 Sean Couturier Flyers
133 Matt Read Flyers
134 Brett Connolly Lightning
135 Louis Leblanc Canadiens
136 Mark Scheifele Jets

O-Pee-Chee Update Rookies

611 Gabriel Landeskog Avalanche
612 Ryan Johansen Blue Jackets
613 Zack Kassian Sabres
614 Ryan Nugent-Hopkins Oilers
615 Erik Gudbranson Panthers
616 Craig Smith Predators
617 Adam Larsson Devils
618 David Rundblad Senators
619 Mika Zibanejad Senators
620 Sean Couturier Flyers
621 Matt Read Flyers
622 Brett Connolly Lightning
623 Louis Leblanc Canadiens
624 Cody Eakin Capitals
625 Mark Scheifele Jets

O-Pee-Chee Update Retro Rookies

611 Gabriel Landeskog Avalanche
612 Ryan Johansen Blue Jackets
613 Zack Kassian Sabres
614 Ryan Nugent-Hopkins Oilers
615 Erik Gudbranson Panthers
616 Craig Smith Predators
617 Adam Larsson Devils
618 David Rundblad Senators
619 Mika Zibanejad Senators
620 Sean Couturier Flyers
621 Matt Read Flyers
622 Brett Connolly Lightning
623 Louis Leblanc Canadiens
624 Cody Eakin Capitals
625 Mark Scheifele Jets

Rookie Materials Jersey Cards

RM-AH Adam Henrique Devils
RM-AL Adam Larsson Devils
RM-AP Aaron Palushaj Canadiens
RM-AY Alexei Emelin Canadiens
RM-BB Brett Bulmer Wild
RM-BC Brett Connolly Lightning
RM-BG Blake Geoffrion Predators
RM-BH Ben Holmstrom Flyers
RM-BS Brandon Saad Blackhawks
RM-CA Cam Atkinson Blue Jackets
RM-CE Cody Eakin Capitals
RM-CG Colin Greening Senators
RM-CH Cody Hodgson Canucks
RM-CK Carl Klingberg Jets
RM-CS Craig Smith Predators
RM-DP Simon Despres Penguins
RM-DR David Rundblad Senators
RM-DS Devante Smith-Pelly Ducks
RM-EG Erik Gudbranson Panthers
RM-GA Cameron Gaunce Avalanche
RM-GL Gabriel Landeskog Avalanche
RM-GN Greg Nemisz Flames
RM-GU Erik Gustafsson Flyers
RM-HS Harri Sateri Sharks
RM-JB Jonathon Blum Predators
RM-JC Joe Colborne Maple Leafs
RM-JF Justin Faulk Hurricanes
RM-JG Jake Gardiner Maple Leafs
RM-JM John Moore Blue Jackets
RM-JV Joe Vitale Penguins
RM-LA Anton Lander Oilers
RM-LL Louis Leblanc Canadiens
RM-LP Lennart Petrell Oilers
RM-MF Matt Frattin Maple Leafs
RM-MK Marcus Kruger Blackhawks
RM-MR Matt Read Flyers
RM-MS Mark Scheifele Jets
RM-MZ Mika Zibanejad Senators
RM-PW Patrick Wiercioch Senators
RM-RD Raphael Diaz Canadiens
RM-RH Roman Horak Flames
RM-RJ Ryan Johansen Blue Jackets
RM-RN Ryan Nugent-Hopkins Oilers
RM-SC Sean Couturier Flyers
RM-SD Stephane Da Costa Senators
RM-TE Tim Erixon Rangers
RM-TV Tomas Vincour Stars
RM-VV Viatcheslav Voynov Kings
RM-YS Yann Sauve Canucks
RM-ZK Zack Kassian Sabres

Rookie Materials Patch Cards

RM-AH Adam Henrique Devils
RM-AL Adam Larsson Devils
RM-AP Aaron Palushaj Canadiens
RM-AY Alexei Emelin Canadiens
RM-BB Brett Bulmer Wild
RM-BC Brett Connolly Lightning
RM-BG Blake Geoffrion Predators
RM-BH Ben Holmstrom Flyers
RM-BS Brandon Saad Blackhawks
RM-CA Cam Atkinson Blue Jackets
RM-CE Cody Eakin Capitals
RM-CG Colin Greening Senators
RM-CH Cody Hodgson Canucks
RM-CK Carl Klingberg Jets
RM-CS Craig Smith Predators
RM-DP Simon Despres Penguins
RM-DR David Rundblad Senators
RM-DS Devante Smith-Pelly Ducks
RM-EG Erik Gudbranson Panthers
RM-GA Cameron Gaunce Avalanche
RM-GL Gabriel Landeskog Avalanche
RM-GN Greg Nemisz Flames
RM-GU Erik Gustafsson Flyers
RM-HS Harri Sateri Sharks
RM-JB Jonathon Blum Predators
RM-JC Joe Colborne Maple Leafs
RM-JF Justin Faulk Hurricanes
RM-JG Jake Gardiner Maple Leafs
RM-JM John Moore Blue Jackets
RM-JV Joe Vitale Penguins
RM-LA Anton Lander Oilers
RM-LL Louis Leblanc Canadiens
RM-LP Lennart Petrell Oilers
RM-MF Matt Frattin Maple Leafs
RM-MK Marcus Kruger Blackhawks
RM-MR Matt Read Flyers
RM-MS Mark Scheifele Jets
RM-MZ Mika Zibanejad Senators
RM-PW Patrick Wiercioch Senators
RM-RD Raphael Diaz Canadiens
RM-RH Roman Horak Flames
RM-RJ Ryan Johansen Blue Jackets
RM-RN Ryan Nugent-Hopkins Oilers
RM-SC Sean Couturier Flyers
RM-SD Stephane Da Costa Senators
RM-TE Tim Erixon Rangers
RM-TV Tomas Vincour Stars
RM-VV Viatcheslav Voynov Kings
RM-YS Yann Sauve Canucks
RM-ZK Zack Kassian Sabres

Upper Deck Series Two Young Guns Rookies

451 Pat Maroon Ducks
452 Peter Holland Ducks
453 Corey Tropp Sabres
454 Brayden McNabb Sabres
455 Zack Kassian Sabres
456 Marcus Foligno Sabres
457 Joe Finley Sabres
458 T.J. Brennan Sabres
459 Leland Irving Flames
460 Riley Nash Hurricanes
461 Mike Murphy Hurricanes
462 Jimmy Hayes Blackhawks
463 Brad Malone Avalanche
464 Stefan Elliott Avalanche
465 Ryan Johansen Blue Jackets
466 Jordie Benn Stars
467 Brendan Smith Red Wings
468 Gustav Nyquist Red Wings
469 Joakim Andersson Red Wings
470 Colten Teubert Oilers
471 Viatcheslav Voynov Kings
472 Jarod Palmer Wild
473 David McIntyre Wild
474 Kris Fredheim Wild
475 Frederic St. Denis Canadiens
476 Louis Leblanc Canadiens
477 Gabriel Bourque Predators
478 Roman Josi Predators
479 Ryan Ellis Predators
480 Mattias Ekholm Predators
481 David Ullstrom Islanders
482 Anders Nilsson Islanders
483 Calvin de Haan Islanders
484 Carl Hagelin Rangers
485 Stu Bickel Rangers
486 Harry Zolnierczyk Flyers
487 Zac Rinaldo Flyers
488 Kevin Marshall Flyers
489 Marc-Andre Bourdon Flyers
490 David Rundblad Coyotes
491 Andy Miele Coyotes
492 Carl Sneep Penguins
493 Simon Despres Penguins
494 Robert Bortuzzo Penguins
495 Cade Fairchild Blues
496 Bill Sweatt Canucks
497 Eddie Lack Canucks
498 Dmitry Orlov Capitals
499 Cody Eakin Capitals
500 Leblanc/Kassian/Johansen Checklist

Upper Deck Series Two Young Guns Canvas Rookies

C211 Cody Eakin Capitals
C212 Dmitry Orlov Capitals
C213 Eddie Lack Canucks
C214 Ben Scrivens Maple Leafs
C215 Simon Despres Penguins
C216 David Rundblad Coyotes
C217 Andy Miele Coyotes
C218 Colin Greening Senators
C219 Calvin de Haan Islanders
C220 David Ullstrom Islanders
C221 Adam Larsson Devils
C222 Ryan Ellis Predators
C223 Louis Leblanc Canadiens
C224 Viatcheslav Voynov Kings
C225 Erik Gudbranson Panthers
C226 Colten Teubert Oilers
C227 Lennart Petrell Oilers
C228 Brendan Smith Red Wings
C229 Gustav Nyquist Red Wings
C230 Stefan Elliott Avalanche
C231 Gabriel Landeskog Avalanche
C232 Andrew Shaw Blackhawks
C233 Riley Nash Hurricanes
C234 Mike Murphy Hurricanes
C235 Leland Irving Flames
C236 Zack Kassian Sabres
C237 Marcus Foligno Sabres
C238 Brayden McNabb Sabres
C239 Peter Holland Ducks
C240 Landeskog/Kassian/Leblanc Checklist

Rookie Breakouts Acetate cards numbered to 100

RB-AH Adam Henrique Devils
RB-AL Adam Larsson Devils
RB-AP Aaron Palushaj Canadiens
RB-BC Brett Connolly Lightning
RB-BG Blake Geoffrion Predators
RB-CH Cody Hodgson Canucks
RB-CK Carl Klingberg Jets
RB-CS Craig Smith Predators
RB-DR David Rundblad Senators
RB-DS Devante Smith-Pelly Ducks
RB-EG Erik Gudbranson Panthers
RB-GL Gabriel Landeskog Avalanche
RB-GN Greg Nemisz Flames
RB-JC Joe Colborne Maple Leafs
RB-JG Jake Gardiner Maple Leafs
RB-MF Matt Frattin Maple Leafs
RB-MK Marcus Kruger Blackhawks
RB-MR Matt Read Flyers
RB-MS Mark Scheifele Jets
RB-MZ Mika Zibanejad Senators
RB-RJ Ryan Johansen Blue Jackets
RB-RN Ryan Nugent-Hopkins Oilers
RB-SC Sean Couturier Flyers
RB-TH Teemu Hartikainen Oilers

MVP One-on-One Signatures

MVP-CH Joe Colborne/Cody Hodgson Maple Leafs/Canucks
MVP-DT Jonathan Toews/Pavel Datsyuk Blackhawks/Red Wings
MVP-HO Brett Hull/Adam Oates Blues/Blues
MVP-OS Steven Stamkos/Alexander Ovechkin Lightning/Capitals
MVP-PE Jordan Eberle/Magnus Paajarvi Oilers/Oilers
MVP-#1#2 Ryan Nugent-Hopkins/Gabriel Landeskog Oilers/Avalanche
MVP-LBBR Lars Eller/Carey Price Canadiens/Canadiens

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