Archive for Hockey

Since 2009, Upper Deck has partnered with Canadian retailers to put on the wildly successful National Hockey Card Day program where collectors can receive a FREE pack of NHL trading cards just for visiting participating stores on a specific day. Retailers love the event because with so much traffic in their stores, they usually have great sales on that day. Customers love it because they are getting something for free and because retailers usually run a variety of specials and promotions to capitalize on all the store traffic.

The one complaint Upper Deck has received over and over again was, “What about the NHL fans in the USA? Where’s our special day?” Well on February 11, 2012 Upper Deck is bringing puck fans in the states a National Hockey Card Day all their own!

The giveaway will begin the day before Hockey Day in America which is scheduled to take place on Sunday, February 12, 2012, taking advantage of the heightened interest in hockey across the USA. Upper Deck’s 2012 National Hockey Card Day America packs will be delivered exclusively through the company’s network of Certified Diamond Dealers who operate brick and mortar hobby shops throughout the United States. Puck fans can visit one of these shops and receive a FREE pack of Upper Deck NHL National Hockey Card Day cards while supplies last. Upper Deck will share a list of participating retailers as the event draws closer.

The American version of National Hockey Card Day will have many of the same features as the Canadian version, but with some unique twists. The program and set will be exclusive to American hobby shops and will feature top American stars, but also international stars from top American franchises. There will be some rookie content, but a greater emphasis will be placed on these tops stars and legends. Next, a special 16th card of Tim Thomas commemorating his recent Stanley Cup victory as a member of the Boston Bruins is available as a gift with purchase. Upper Deck will also be sprinkling in some very limited autograph cards randomly into packs including some big names that will be sure to have collectors excited.

Upper Deck will also be taking the experience of National Hockey Card Day online through the special Facebook page created for the program. Upper Deck will offer fans a variety of FREE giveaways where they can score packs, boxes, blow-up cards and signed memorabilia just for sharing their experience with us by posting photographs or video to that Facebook page. Make sure to “Like” that page today to take part and get other updates about the event!

If you have never seen what National Hockey Card Day is about, check out images from the 2011 event in Canada by clicking here. In the meantime, enjoy a first look at the cards in the 2012 Upper Deck National Hockey Card Day in America set. In terms of the design we wanted to go with a sleek look with lots of use of red, white and blue. For the “American Icons” and “Memorable Moments” cards we incorporated bronze and gold coloring which came out looking great.

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For the last three years, Canadians have enjoyed a special treat to go along with Hockey Day in Canada where they can head to select hobby shops and score free packs of Upper Deck NHL cards. It is called National Hockey Card Day and this past year was widely considered one of the best events for participants to date (click here to see photos from participating retailers and fans).

Upper Deck is excited to announce the return of the program in Canada on Saturday, February 11, 2012. Packs will be delivered exclusively through Upper Deck’s network of Certified Diamond Dealers who operate brick and mortar hobby shops throughout Canada. Puck fans can visit one of these shops and receive a FREE pack of Upper Deck NHL National Hockey Card Day cards while supplies last. Most of these retailers will be running a variety of other events and specials to make the most of this special day.

There are several factors that make Upper Deck’s National Hockey Card Day such a favorite with collectors. First, this program is exclusive to Canada and only Canadian-born players are featured in the set so there is a true sense of national pride in putting it together. Additionally, three subsets (five cards each) showcase the top rookies, stars and legends of the NHL. Next, a special 16th card is available to fans as a gift with purchase of Sidney Crosby featuring him as a member of Team Canada. Upper Deck will also be sprinkling in some very limited autograph cards randomly into packs as well of some big names that will be sure to have collectors excited.

There will be a retail portion to the program this season as well. Collectors who visit a London Drugs or Toys “R” Us in Canada and make an Upper Deck purchase can receive a special National Hockey Card Day blow-up card. The five players featured will be Ryan Nugent-Hopkins, Roberto Luongo, Jonathan Toews, Mario Lemieux and Wayne Gretzky.

Upper Deck will also be taking the experience of National Hockey Card Day online with fans through the special Facebook page created for the program. Upper Deck will offer fans a variety of FREE giveaways where they can score packs, boxes, blow-up cards and signed memorabilia just for sharing their experience with us by posting photographs or video to that Facebook page. Make sure you “Like” that page today to take part and get other updates about the event!

We will be sharing information on which stores will be participating as the event draws closer, but in the meantime, enjoy a first look at the cards in the 2012 Upper Deck National Hockey Card Day Canada set. We went with a design that played up the characteristics of the Maple Leaf this year and using all the different color schemes you see with them. We felt it was a nice way to pay tribute to Canada and it came out really nice.

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Last week Upper Deck attended the 2011 Fall Sports Card & Collectibles Expo in Toronto. We had a lot of fun interacting with customers and watching them pull great cards or assisting them with adding a great piece of memorabilia to their collection. Adjacent to the Upper Deck booth was the autograph pavilion where fans could get autographs of NHL legends like Ray Bourque, Doug Gilmour and Gordie Howe to name a few.

While Upper Deck currently has an exclusive deal for signatures with Gordie Howe, it does not extend to memorabilia. We watched as Mr. Hockey himself signed a variety of memorabilia items for fans as we went about our work at the booth. And then I saw something that made me scratch my head. This progression of pictures will take you through what I witnessed.

My first thought when I saw this was, "What's he going to do with that? Take a picture of Gordie sitting in it?"

They were reviewing the ticket as if saying, "Yeah, I guess we can do this."

He almost tried to place it on the table. That would have been awesome!

Next on deck!

This could be one of my favorite pictures ever. I would love to know what is going through Gordie's mind here...

Another great shot of Gordie processing this unique request.

Where would be the best place to sign? We were hoping on the big 9.

The new furniture sharpie is guaranteed to keep a signature on all your favorite chairs for years.

Some last minute direction for Gordie.

Here we go!

And now this chair has become a collectible!

Grab some pictures in case anyone asks about the authenticity of the chair.

And a final handshake with the centerpiece for his man cave signed. Now the only problem is how to get it home in the Prius...

While this may not be the weirdest thing Gordie Howe has ever signed, it has got to be up there in my opinion. It certainly does make a unique collectible however, until the first time he spills something on that chair…

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You have shoeboxes full of trading cards just sitting in your garage, basement, attic or closet, but you do not touch them. Your father told you not to as that would affect the value. He was always adamant about hanging on to them since his mother threw his cards away.

Are they worth something? Who knows? You haven’t touched them in ages and with the holidays coming up, maybe it is time to bring them out and see what they are worth. Here are some tips on how to assess the value of your cards.

Remember the old Beckett books that would tell you the pricing? Well those still exist and you can grab them at your local card shop or visit their website and look up the values online. There is a charge to the online service. The only problem is the values do not always represent what they cards would sell for today. Beckett certainly provides a good starting point, but there are other options to get more current and regional pricing on your collection. I would recommend picking up one of the monthly publications first to and looking through pricing on sets you knew you have. Do any big prices jump out at you? Do you recognize any cards you had? By running through the guide prior to starting, you’ll likely get a good feel for which cards you want to watch out for.

Beckett price guides are still around and can be a helpful tool to get a good feel on the value of your collection.

Once you’ve familiarized yourself with some of the key cards to look for, set aside an afternoon or a couple evenings where you can really dive into your collection. If you have thousands of cards, you are not going to want to price them all out, you just want to look for some of the better cards and get a feel for what you have. Get your cards in an area where you can spread them out and go through them where they will not be disturbed in the event you need to take a break. Maybe have some family members or friends help as well, you’ll find it can be a lot of fun going through them together. Quickly scan through them for some of the bigger names you know and especially cards you remember being valuable. You may have placed those in cases or sleeves to protect them.

As you start to separate them, pay attention to the condition of the cards. It is important to realize that cards with rough edges, centering issues, creases or fuzzy corners will all be valued less than their mint condition counterparts. Try to categorize them in terms of condition while you go through them. Also keep on the lookout for rookie cards, autograph cards or other special looking cards. Those tend to carry premium values to them.

Diving into boxes of cards can be a daunting task, but it can be a lot of fun as well.

Probably the best way to see what single cards are worth is to go where most single cards are sold; eBay. Once you have signed up for a membership, you will be able to view completed auctions to see what similar cards to what you have sold for. That will give you a very accurate feel for what specific cards are currently selling for today.

Another great option is to visit your local card shop. Many will specialize in appraising trading card collections so don’t be afraid to call ahead and ask about appraisals and how much they charge for those services. You can also do this at trading cards shows coming through your area, but there are not as many as there used to be.

You may find you have a situation where some of the cards you have are so limited and rare that you just cannot find pricing information on them. While Upper Deck cannot provide pricing details on what cards currently sell for, you can ask our community of savvy collectors by posting images and details of your collection to the Upper Deck Facebook page. You may even find some fans who are interested in purchasing them from you there.

You will likely find you do not have enough to retire early on unfortunately, but as you go through them, hopefully it helps you remember what you really loved about them. It wasn’t really the values as much as it was how they made you feel. How they brought you closer to the game you loved. How they made you feel about the players like the rookies who never panned out and that one rookie that did. Maybe the experience of going through the cards will bring you back to collecting and if it doesn’t, just know there are other options besides selling your cards on eBay, to a dealer or a collector. Think about donating some to a local Boys & Girls Club to share that experience you enjoyed so much with others. There is another great charity called Cards to Kids that specializes in getting cards into the hands of kids for you. Any donation to charities like these is a tax deduction and we all could use a few more of those.

On a last note, I feel inclined to share that I sold the vast majority of my childhood collection through a variety of channels as I went through college. Most of my cards were from the 1980’s so I actually sold them off at a good time before people realized how mass produced they were causing values to plummet. Once I started working at Upper Deck I didn’t really find it necessary to restart my collection as I felt a closeness to the cards and hobby every day I walked in the office. One Christmas not too long ago my father gave me a crudely wrapped present of some cards he found of mine that I had not sold and it really brought on a rush of fond memories. I still have that small box and look at it from time to time. I’m glad I still have some of my original collection and wouldn’t part with it. If you are considering selling all your collection, make sure you hang on to a few of your favorites. You’ll be happy you did.

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The Hockey Heroes insert set has been an integral part of the Upper Deck NHL release each year, but it had grown a little tired and become redundant for collectors. So the hockey team worked to come up with a new way to deliver the set to collectors. We felt it was time to eliminate the single-player structure in favor of a more compelling theme in order to deliver a collection of hockey’s greatest legends spanning four decades over the next two years. The players who are not deceased will also have hard-signed autograph variations of their cards.

In 2011-12 NHL Upper Deck Series One that arrives in stores next week, puck fans can begin finding a collection of 12 NHL legends from the 1950’s. The complete 1950’s Hockey Heroes set features the 12 standard player cards plus a scarce painted “art” card featuring Gordie Howe, Andy Bathgate and Bobby Hull as well as a rare header card. Furthermore, 10 of the 12 players have rare on-card autograph variations (each card is hand numbered to 15). The piece de resistance is the triple-signed painted “art” card (10 hand numbered copies were produced).

For 2011-12 NHL Upper Deck Series Two, the focus of Hockey Heroes will cover the decade of the 1960’s with another 12 cards featured alongside on-card signed variations and another multi-player, on-card signature painted “art” card. Collectors should note that the checklist for these 1960’s Hockey Heroes cards will run from HH13-HH25 for continuity to the set building experience.

Look for the 1970’s and 1980’s decades to be covered in 2012-13 NHL Upper Deck Series One and Two respectively. In the meantime, enjoy a gallery of all the autograph cards in this season’s Series One set.

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