Upper Deck’s mission from the get go for the 2014 National Sports Collectors Convention was to come up with creative ways to thank fans for 25 fantastic years in business. From balloon stomp promotions to raffles to the industry’s best wrapper redemption programs, collectors were scoring all week long with Upper Deck. One of the most engaging promotions of the week had to be the Upper Deck Random Acts of Kindness Scavenger Hunt.


Knowing that Thursday is typically a slower day for this annual event, Upper Deck worked to bring the company’s popular Random Acts of Kindness program (#UDRAK) off the internet and into the show hall with a scavenger hunt that had fans running all around the massive National show floor. What were they looking for? Fans flocked to locate 25 Upper Deck Random Acts of Kindness envelopes that were hidden before the show began with a special card inside. The card was good for an Upper Deck prize redeemable immediately at the Upper Deck booth. It was free to participate so collectors were all over this promotion.


Upper Deck provided clues throughout the day to fans helping them locate these envelopes and score great prizes.


Some envelopes were hidden in the open while others were more difficult to find.


And some required fans to make an inquiry at the right place to get their goodies.



One thing is for certain however, it encouraged everyone to get out and walk around the show floor to experience the biggest and best sports show of the year. For that reason alone, everyone who participated in the promotion walked away a winner!

Categories : Collectors
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Awhile back we shared some preview images of Upper Deck’s 2014 Goodwin Champions Museum Collection World War I cards, but many of the oversized cards that were available via exchange cards were still in the production process. Our brand team worked for over a year to procure amazing artifacts from battlefields and private collections for Goodwin Champions Museum Collection World War I cards. Now that they have been completed, it is incredible to see the end result.

Many historians love the idea of procuring collectibles from these historic conflicts in world history with actual artifacts from them embedded in a shadowbox style of trading card. The cards can be used to educate, to remember and to never forget the sacrifices of brave men in the past. These are truly different and innovative collectibles that we hope our fans enjoy!






Worthy of note, for the battlefield cards, although there are only three different card types featuring the battles of Meuse-Argonne, Verdun and St. Mihiel; each card will include different types of artifacts in different positions inside the card. Below is a look at some of these cards.


Top Left – U.S. Army Tunic Button, Top Middle – German Barbed Wire, Far Right – U.S. Equipment Belt Buckle, Bottom Right – Prussian Tunic Button, Bottom Middle – End Cap for German Stick Grenade, Bottom Left – German Utility Button


Left – Prussian Eagle Frontplate (portion) from Spiked Helmet, Top Middle – German M1907 Equipment Belt Support Hook, Top Right – Prussian Tunic Button, Bottom Right – British Utility Button, Bottom Middle – German Barbed Wire


Left – U.S. Army Pistol Belt Buckle (portion), Middle – French Barbed Wire, Top Right – German I.D. Badge, Bottom Far Right – Tunic Hook, Bottom Right – German M1910 Equipment Belt Support Hook

These cards will be shipping to our fulfillment center shortly and out to customers in September after going through the quality control, packaging and shipping process. All cards will be shipped at random so it will be just like opening them from a pack. Fans cannot request particular cards.


Collect History! Collect Upper Deck!

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Fan who participated in Upper Deck’s most recent expired redemption raffle at the 2014 National Sports Collectors Convention are in store for great news; everyone who submitted a card will receive a prize card! Due to a slight logistical snafu, we have added more prize cards to this pool and will honor every card received with a random prize card.

We believe a portion of the cards received in at the show were unintentionally placed with some packages being shipped back to headquarters. We did continue to receive cards in throughout the show and had a spreadsheet of everyone who sent in cards prior to the event. Since some cards were not on hand however, we were unable to conduct a full raffle as scheduled. We made the decision to assist customers who had dropped off expired redemptions at the show with a random selection of cards (1 prize card for every expired redemption submitted) and we will award a prize card to every customer who submitted expired redemption cards for this draw even though there were more than 100 in the pool.


If you sent in expired redemptions for this promotion, please reach out to our Customer Care team at (800)873-7332 or via email at GeneralQuestions@upperdeck.com to confirm what you sent in and to confirm your email address so we can let you know what you won when we conduct the remainder of the draw. Again, we are adding prize cards to this draw (including premium cards) and every card submitted will be a winner.

We apologize for any inconvenience and we look forward to getting you your prize card(s) soon!

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Upper Deck has been the collector’s choice for the last 25 years for several reasons like the quality of the product, the value found within packs and because the company demonstrated responsible printing and distribution. There is another reason why Upper Deck has been successful however, and that is because of the efforts of hobby shops. To celebrate the company’s 25th anniversary, Upper Deck has looked at a variety of fun ways to show dealers how much we appreciate their efforts. Today at the National Sports Collectors Convention, we found another way to do so.

Upper Deck worked to thank Certified Diamond Dealers who chose to set up at the National Sports Collectors Convention this week with their very own Upper Deck trading card. As we delivered them today, their smiles told the story of how much they appreciated the gift.


Dealers were very creative with their imagery and they will certainly be a unique type of business card for them to use with customers. And who knows, maybe you’ll even see some autograph versions selling on eBay.



Upper Deck has also been working to support dealers with special Random Acts of Kindness Mail Days for their best customers. More surprises are yet to come. Thank you to all the dealers who keep Upper Deck as the collector’s choice!

Categories : Featured Retailers
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On top of the incredible promotions Upper Deck has already announced for the 2014 National Sports Collectors Convention, the company has several new announcements that fans in attendance are going to love. If you are in the Northern Ohio area this week, make sure to visit Upper Deck at booth #1043 all weekend long for an amazing lineup of events including exciting promotions and giveaways.

Upper Deck will be conducting a FREE autograph signing session with Philadelphia Flyers goalie and former Columbus Blue Jacket; Steve Mason. The session will take place on Saturday, August 2 from 11:00 a.m. – 1:00 p.m. and Mason will be signing blow-up versions of his SP Authentic rookie card or current Upper Deck cards. No other items will be signed and autographs are limited to one per person. Fans who bring five packs of 2013-14 NHL® Upper Deck products can earn front of line privileges, but note, those packs will not be good for the wrapper redemption program.

In conjunction with the Hockey Hall-of-Fame, Upper Deck will be bringing in some of the most prestigious NHL® trophies for fans to enjoy on Saturday and Sunday during the show.  Attendees can take pictures with the Calder Memorial Trophy, the Prince of Wales Trophy, the Hart Memorial Trophy, the Clarence S. Campbell Bowl and the Vezina Trophy at the Upper Deck Booth. As the exclusive NHL® cards and the Hockey Hall-of-Fame, it was important for Upper Deck to bring hockey to the National Sports Collectors Convention like never before.

On Saturday night Upper Deck will be hosting the 2014 Diamond Club Member & Candidate Reception, an amazing celebration of Upper Deck’s 25th anniversary. Check out details on how you can score an invitation by clicking HERE.

See you all in Cleveland!!!

Categories : Hockey
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