When Canadians think of trading cards, Upper Deck wants to be the first brand that comes to mind. This is why Upper Deck was so excited to secure an exclusive deal with the Canadian Football League this year. And now that the product is coming off the production line, we wanted to give CFL fans a look at what they can expect from the release:

Great Photography


Getting moving photography that captures the moment has been key to Upper Deck’s success over the years!


Look for great imagery of your favorite CFL stars in Upper Deck’s new release!

Quality Card Stock & Anti-Counterfeit Hologram


Cards will be produced on premium white card stock just like the Upper Deck NHL releases. Cards will also have color photography on both sides. Most importantly, UD CFL cards will include an anti-counterfeit hologram!

A Set Within A Set!


Collect a set within a set with the O-Pee-Chee insert cards found randomly inserted into packs. The O-Pee-Chee brand has tons of heritage in Canada and you can get two sets for the price of one!

Game-Jersey Cards


Game-Worn memorabilia cards make their way to CFL releases, don’t miss them!


Take home a piece of the game from your favorite CFL players and teams!


Look for rare game-worn patch variation cards as well!

Rookie Cards


Grab rookie cards from players making their first appearance in the CFL!

Autograph Cards


Find rare authentic autograph cards from CFL talents!



Be on the look out for unannounced content found in 2014 Upper Deck CFL packs!

Don’t miss 2014 Upper Deck CFL cards when they arrive in stores on October 8! You will also be able to get them from Upper Deck’s online store at www.upperdeckstore.com.


Categories : Football
Comments (3)

It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. In case you haven’t heard, the Kansas City Royals clinched the American League Wild Card Tuesday night against the Oakland Athletics and man was it a game to watch! Salvador Perez singled home the game-winning run in the12th inning for a thrilling 9-8 victory over the Athletics. The crowd watched in amazement (including Hall-of-Famer George Brett) at the spectacle that unfolded before their eyes. So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score a complete Upper Deck 25th Anniversary Set!

Upper-Deck-Throwback-Thursday-George Brett


Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, October 3rd at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
Categories : Baseball
Comments (84)

Males make up the majority of the sports trading card and gaming card categories. While there certainly are some die-hard female sports card collectors and gamers in the hobby, there really are not many offerings geared directly to young girls to get them involved with trading cards.

“I know a lot of female collectors who are just as savvy in the world of collecting as their male counterparts,” said Chris Carlin, Upper Deck’s senior marketing and social media manager. “Females make up a small segment of the collecting community and as an industry, I just don’t feel we have done enough to engage girls. That is something that has really been missing, to offer products that will show them how much fun the hobby can be.”

“I think the biggest problem with previous female-focused products was that they were produced just like the male-focused products, just with female oriented subjects,” said Mendy Cady, girls category brand manager for Upper Deck. “Girls have different interests than boys who collect, and the offerings we put out should take those differences into account.”

When Cady came on board with Upper Deck last October, that strategy was something she definitely wanted to change going forward. At that time, Upper Deck had experienced some success with Hello Kitty® offerings that were different than just normal trading card releases, but Cady worked to really make these releases have interactive elements that girls would love.


The Upper Deck team made Comic Con a memorable event with a variety of promotions with Hello Kitty at the show.

“For Upper Deck’s latest Hello Kitty® 40th Anniversary Fun packs, we wanted to make them just that; fun,” said Cady. “There are some traditional trading card elements, but this product is much more than that. There are miniature figures that girls will love to collect and play with along with albums, puzzles, stickers, trivia, timelines and much more. These cards are an experience that cater directly to young girls. It’s about time girls had a line of trading cards made specifically for them.”


Upper Deck saw the results of the paradigm shift in strategy first hand at Comic Con where the company produced special Hello Kitty® 40th Anniversary bundles (blow-up cards from different decades with figurines) that sold out incredibly quickly. Hundreds of bundles were gone before the show was over.


Upper Deck’s Comic Con promotion for Hello Kitty was extremely popular with fans pushing to get their hands on limited-edition collectibles before they sold out.

“Our learning from Comic Con is that for the next show, we should probably create a lot more,” said Cady with a smile. “It is a good problem to have however. You want there to be interest and demand for the collectibles you are creating. We are excited to bring other unique offerings to future events like Hello Kitty® Con which runs October 29 – November 2 in Los Angeles. Upper Deck will have a solid presence with offerings and experiences that girls of all ages will love.”

One of the elements that makes the Hello Kitty® property so compelling for Upper Deck’s girl-focused marketing efforts is that the age range of fans for Hello Kitty® fans runs the full spectrum. The company is finding it is not just young girls who are excited about new releases, but teens and adults as well.

“One of the elements we added to the Hello Kitty® 40th Anniversary fun packs was original artwork from the different decades (1970’s, 1980’s, 1990’s and 2000’s) which really seems to be striking a chord with older Kitty fans,” said Cady. “She has definitely evolved over the years, but there are moments in time we capture in this set that help bring adult fans back to their youth. That is one of the powerful aspects of a product like this.”





Upper Deck’s Hello Kitty® 40th Anniversary fun packs are available at select retail locations like Target, Walmart, Toys ‘R’ Us, Sanrio.com and Upper Deck’s online store (www.upperdeckstore.com). Pick up some packs today for your daughter, niece, granddaughter or yourself!

Categories : Entertainment
Comments (1)

Recently we asked fans on Facebook what their favorite Upper Deck trading card was, and the responses kept flying in. From 1989 all the way to the present, almost each year was accounted for in the comment section. It was truly humbling to see the reaction and how over 300 fans took the time to tell us which card was near and dear to them. Cards from the classic Ken Griffey Jr. Rookie card to Pavel Bure of the Canucks in roller blades was mentioned as fan favorites.

Take a look at some of the cards and comments posted by fans!

facebook dale earnhardts facebook george dest facebook ken griffey jr facebook michael jordan facebook pavel bure facebook wayne gretzky


Fan comments:

“1989 Griffey RC!! Was a holy grail of mine and I FINALLY got my hands on one”

“89 complete factory set. First run with all the error cards. #priceless”

“My 1994 Collectors Choice Silver Sig Nolan Ryan, first big hit I ever got.”

“1999 UD Babe Ruth Piece of History 500 Home Run Club”

“2005 Upper Deck The Cup Joe Thornton Honorable Numbers Hart Trophy and Ross Trophy season!”

“So many good ones … who can pick ? The Griffey 89 … Jeter SP … the original Jordan game Jersey auto … manning sp authentic rc … LeBron exquisite rc . I’ll take one of each please”

Categories : Uncategorized
Comments (1)

Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this limited-edition anniversary set featuring athletes from a variety of sports.


The cards are designed in the style of the famous 1989 Upper Deck Baseball set and consists of 110 base cards, 40 rookies and a bevy of amazing inserts. Each pack contains five cards with one being a rookie card.




When it comes to the inserts however, that’s where things get exciting. There are autograph parallels and one-of-one printing plate parallels of the entire set.



The double and triple autographs are city themed so you can find cards of players from different sports who achieved greatness playing in the same regions.





The most buzz however seems to be around the Silver Celebration parallel set numbered to 250 copies. The first ten collectors who complete that set will be put into a draft where they can select one of ten incredible dual cut autograph cards featuring current Upper Deck spokesman along with deceased greats. Fans who complete that set should reach out to Upper Deck’s Marketing Team at upperdeckmarketing@upperdeck.com with a photograph of their completed set. UD will provide details on how they can submit their completed set for validation from there. Completed sets will be returned after the draft event.


Collect the entire 150-card set numbered to 250 copies for your opportunity to score an incredible dual autograph cut card!

Packs were distributed to Upper Deck’s Authorized Distributor network and are being shared with participating hobby shops as a gift with purchase. Collectors should check with their local card shop on the availability of these special 25th Anniversary packs before they are gone!


Comments (9)