It has been important for Upper Deck to do some special things to thank shops for their support we embark on our 25th Anniversary. There were some surprises right out of the gate that were a lot of fun, but now Upper Deck is preparing to thank shops in person at the 2014 Las Vegas Industry Summit.


Upper Deck looks forward to spending time with shop owners as the show floor is open on Sunday, Monday and Tuesday. We had secured a huge booth space front and center at the show where we will have plenty of amazing items on hand for shops to check out including a sneak preview of the World War I artifacts that will be inserted into the 2014 Goodwin Champions Museum Collection.

The first 100 Certified Diamond Dealers who visit the Upper Deck booth on Sunday can score a FREE Upper Deck t-shirt by writing their well wishes on a large Upper Deck 25th Anniversary graphic in the booth. Then the festivities shift into high gear on Sunday night as Upper Deck partners with Sports Images and Ultra Pro who are also celebrating their 25th anniversaries with a special welcome party at DB’s Pong & Pool at the Planet Hollywood Hotel.


On Tuesday, March 18, Upper Deck has a big promotion designed to say, “thank you,” to shops during the company’s Diamond Dealer meeting. After the company goes through new products and programs with exciting interactive elements where shops can score prizes, every Certified Diamond Dealer in attendance will score a special 25th Anniversary pack. Inside shop owners can find single, dual or even quadruple autograph cards signed from the biggest names in the game who have played such a major role in Upper Deck’s success over the years. Take a look at some of the cards!










Additionally, some packs will have special instant redemption cards available for limited-edition signed Upper Deck Authenticated memorabilia that can be claimed on site. Autograph pieces from Rory McIlroy, Wayne Gretzky, Tiger Woods, LeBron James and Michael Jordan. Take a look at just some of the items up for grabs there!



And lastly, shop owners are encouraged to bring any expired redemption cards they may have as the Expired Redemption Raffle will take place on Tuesday afternoon at 3:30 p.m. Shops can submit up to five expired redemption cards to win one of 100 prizes.

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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Last night was a crazy night in the world of hockey; Thomas Vanek being traded to the Montreal Canadiens, but even more shocking is Tampa Bay Lightning trading captain Martin St.Louis to the New York Rangers for their captain Ryan Callahan and two draft picks. Captain for a captain, should be interesting to see who will make the greatest impact! So let’s put up a throwback card of and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score one (1) 5-card Upper Deck 25th Anniversary Promo card set!


Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, March 7 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the promo card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.


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After Upper Deck announced plans for the company’s 25th Anniversary promotions last week, we alluded to the fact there would be some additional surprises throughout the course of the year. It is important to us to say thank you to all the collectors and shops who have helped us reach this historic milestone.

Over the weekend Upper Deck staff personally visited hobby shops and customers in Southern California, Dallas, Chicago, New Jersey and Vancouver to get out and thank our loyal supporters and share some goodies with them.


Upper Deck visited eleven shops over the weekend giving away cool promos, boxes, tickets to NHL games and much more to say thank you for 25 great years! Store visits will continue throughout the anniversary celebration!

Several other hobby shops received a “delicious” surprise as well over the weekend. Upper Deck partnered with Pro Flowers & Shari’s Berries to say, “thank you” to a few select shops. Upper Deck delivered a dozen assorted sports strawberries to these shops with a message that said:

Thanks for making the last 25 years so “sweet!” Please share these with your best customers. We’ve had a ball working with you! – Your friends at the Upper Deck Company

Reactions on Facebook and Twitter from shops who received this scrumptious surprise was instantaneous. Take a look at what some of these shops had to say:


Freedom Card Board ‏@FCBsportscards  Mar 1

Seriously, that gift from @UpperDeckSports was out of the blue to diamond dealers. No other card company does that. ‏@OCDUGOUT  Mar 1

We want to thank @UpperDeckSports for the Shari’s Berries and other items Happy 25th and another 25 more great years!


Michael Fruitman

So Upper Deck turned 25 and they sent out these incredibly awesome chocolate covered strawberries to my shop. Many thanks to whoever was involved in helping various card store owners who are in relationships have a very good night.

Attack of the Baseball Cards

ATTACK OF THE BASEBALL CARDS (Union NJ), once again would like to wish a Happy 25th Anniversary to UPPER DECK!!! Thanks to Upper Deck to the gift of Shari’s Berries. ATTACK would like to share them with our customers…while they last.

As we shared in our initial announcement, these are just the first of many interactive promotions we have planned throughout the course of the year to thank our supporters for their loyalty to the brand. Who knows what shops and collectors may receive next! Stay tuned for more exciting promotions in 2014 and thanks to our friends at Pro Flowers and Shari’s Berries for hooking these shops up with an awesome mail day!

Categories : Brag Photo, Products
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Mistakes happen. That’s just part of life. Even at Upper Deck, we’re not above saying that we make mistakes sometimes; have you ever heard of an “error card” for example? When Upper Deck heard about a computer error promising Heritage Classic tickets to kids who were then told they could not go to the game, we wanted to do something to help. The Vancouver Canucks were great about working with the youth hockey organizations to provide all the kids with tickets to future games, access to a practice and other items for the mistake, but we were hopeful we could get some of the kids to the actual game.

When we reached out to the Canucks about ways we could help and they were very helpful and immediately put us in touch with a listing of youth hockey teams affected. We reached out to the Surrey Bantam Lightning and they were thrilled to hear from us. We donated to the team four of our Heritage Classic tickets along with hospitality like access to a special NHL brunch prior to the game and a hospitality suite during the game.


When Kevin Scott picked up the tickets from us, he shared that so many people had reached out to donate tickets to the teams that he was hopeful every kid on the team would get to go to the Heritage Classic. Pepsi Canada in particular stepped up for them big! Never underestimate the kindness of strangers. Upper Deck was thrilled to play a small role in helping get some of these kids to the game. Here’s what Kevin shared afterwards:

Thanks so much to Upper Deck for the tickets to the Heritage Classic. The kids had a great time at the awesome NHL brunch where they ate delicious food and got to touch the Stanley Cup. The game was a spectacular event and the hospitality suite was an amazing treat. The entire day was such a special experience and we can’t thank you enough. Thanks also for the Heritage Classic swag, the hats and the NHL cards were so very cool. We appreciated the generosity and thoughtfulness of you and your company! It was the coolest Canuck game ever!”


Two of the boys enjoying the Heritage Classic from the special hospitality suite Upper Deck got them tickets for!

Categories : Hockey
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There is no doubt that Upper Deck’s 25th Anniversary celebration is creating a lot of excitement with collectors, especially considering the company is offering up a $2500 shopping spree to the fan who submits the best birthday video to the company. There is an easier way to score some cool Upper Deck swag however like packs, a special 25th Anniversary promo set and Upper Deck t-shirts to join in on the birthday celebration.



Upper Deck created a special 25th Anniversary Promo set featuring Griffey, Manning, Tiger, LeBron and Gretzky the company will be distributing primarily at hobby shops and through social media promotions.

Fans just need to take to Twitter or Facebook and share some love with Upper Deck to score. This contest will run through March 4 where we invite fans to offer Happy Birthday wishes to Upper Deck on Upper Deck’s Facebook timeline ( or Twitter feed (@UpperDeckSports) using the hashtag #UpperDeck25. Twenty-five posts will be randomly selected to receive a free limited edition 25th Anniversary t-shirt and 25 packs of assorted 2014 Upper Deck trading cards. To make it even more compelling, Upper Deck will be surprising five of the randomly selected winning entries with a signed piece of memorabilia or card product valued at $250, in addition to the limited-edition anniversary shirts and packs.

And to kick that off Upper Deck has been receiving congratulatory tweets from superstar athletes like Ernie Els and Natalie Gulbis. But one of our favorite photos and tributes came from our friends who drive the Oscar Mayer Wienermobile offering “miles of smiles” to everyone who crosses their path. Check out some of the images we scored of them as they visited Carlsbad to say, “Happy Birthday” this week! Thanks to all the fans who have made memories collecting Upper Deck over the years!




Ken Griffey Jr. certainly was a “hot dog” when he came on the scene for Upper Deck back in 1989!

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