When we first shared our plans for Upper Deck’s 25th Anniversary celebration, we pledged to have a big impact at shows like the National Sports Collectors Convention and Gen Con Indy. Starting today gamers will feel the love as Upper Deck goes all out to provide a variety of compelling consumer-focused activations at the company’s corporate booth (#1207) for Gen Con Indy.

What fans seem to be most excited about is the new Legendary™ Encounters: An Alien™ Deck Building Game. Upper Deck will be offering the product on presale there before fans can get it in stores for just $60 and we will be hosting demos of the game all weekend long for fans to give it a try. Fans who score the Legendary Encounters game can also score a FREE Alien™ “Legendary Hugs” slingpack!


Fans can experience Legendary™ Encounters: An Alien™ Deck Building Game before anyone else this week at Gen Con!


Staff will be running demos of the game for fans to experience it live!


The new Legendary™ Encounters: An Alien™ Deck Building Game will be available for purchase right at the show!


The Legendary Hugs slingpacks are sure to be a big hit at Gen Con!


Upper Deck will have a variety of Hello Kitty items at show special pricing. And any fans who purchase the new Marvel Legendary Villains game can score a set of four playable promo cards!


A variety of product will be available for fans to purchase at the show!

Upper Deck will be hosting win-a-box tournaments at the booth from Thursday through Sunday. There will also be a free raffle each day as a way of saying thank you to our fans for 25 great years. Upper Deck will be offering up free birthday cake to fans at 12:00 p.m. on Saturday as we sing, “Happy Birthday” before passing out the delicious dish!

On Friday fans will definitely want to check out the $10,000 Legendary tournament taking place from 10:00 a.m. – 6:00 p.m. Those who register will also earn four Gen Con exclusive promo cards! Come see who has what it takes to become legendary as Upper Deck offers up big bucks to the game’s best players.

Beyond that, Upper Deck has a few surprises in store as well so you will definitely want to be in attendance to see everything the company has going down! Don’t miss out, we will see you in Indianapolis!

Categories : Entertainment
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Upper Deck’s NHL® Ultimate Collection is always a favorite with serious collectors and the 2013-14 version will definitely have fans fired up. We have so many cool elements of the product to show, we are going to have to do it in chunks. Today the focus is on the legendary players and you got a taste of what Ultimate Collection would be like when Jeremy Roenick visited UD headquarters for a signing session. Now we wanted to show some of the other awesome cards in the set from other legendary hockey stars. Check out these live images from the product pack-out!












Categories : Hockey
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There’s no athlete hotter right now than LeBron James so when Mike Tyson found himself at the largest sports collectibles show recently, he wanted to get a gift for his kids. He asked show promoters to help him find a LeBron James jersey and after finding a few items that seemed a little suspect, they came right to the source at Upper Deck as we have an exclusive agreement with LeBron.


We worked to identify something very unique his kids would enjoy and came up with the LeBron James signed & inscribed “King James” jersey. And as you can see from “Iron” Mike’s reaction, it looks like we scored him the perfect piece! We hope his children enjoy!

Categories : Basketball, Products
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Early on in the career of Tiger Woods, media began reporting on, “The Tiger Effect.” They talked about how Tiger was not only doing great things for himself, but increasing interest in the game, increasing tournament purses, increasing sales of golf equipment, increasing the amount of training professionals put into their game and encouraging a whole new generation of kids to pick up the clubs and play.

And just as Tiger Woods has done for golf, so has Landon Donovan done for the sport of soccer in the United States. He has been America’s shining star and our opportunity to tell the world, “We can play this game and we can win!” With Landon playing for the stars and stripes, you always felt like the USA had a chance. With that he gave us the kind of moments that give you goosebumps and make you proud to be an American. Thank you Landon.

Thank you for showing Europe that American players can succeed in places like Everton.


Thank you Landon for the MLS Cup victories.


Thank you Landon for the World Cup goals.


Thank you Landon for being the best U.S. soccer player of all-time.


Thank you Landon for making fans feel like this.

Thank you Landon for your feet and their incredible ability to put the ball in the net!


Thank you Landon for the goal against Algeria.

Thank you Landon for the grace in which you handled Jurgen Kiinsmann’s decision on the 2014 World Cup.


Thank you Landon for making us feel like this.

Thank you Landon, we will not forget you. How could we when we have so much to remember you by!



Categories : Products
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As part of Upper Deck’s 25th Anniversary, we are running a social experiment where we are taking packs to the people to show everyday folks what it is like to open up new packs of Upper Deck trading cards. The experience is exponentially different and more exciting than it was when Upper Deck first came on the scene back in 1989. In our first videos, we saw the fun that a youth hockey league and a softball team had opening up packs, but how would a bikers react to trading cards?


We sent our intrepid host Andrew Long up to Cooks Corner in Trabuco Canyon, California for an annual fundraiser where thousands of bikers and motorcycle clubs were on hand to party and enjoy the day. What they didn’t expect was to get the opportunity to open new Upper Deck trading card packs. How would they react? See for yourself!

We want to keep the positive fun of “Packs to the People” going and we encourage fans to share packs with people who haven’t opened trading cards in awhile. Share your experiences with us via email, on Facebook or on Twitter and who knows, you might just get a special Upper Deck Random Acts of Kindness Mail Day for your efforts! And be sure to follow Packs to the People on Twitter (@Packs2daPeople) to see what we have planned next and to also score some prizes!

Categories : Baseball, Products
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