He is the world’s greatest basketball player and he has returned home to Ohio to try to do something he was only able to do in high school there; win championships. All eyes are on LeBron James this year as he works to make his homecoming a joyous one by delivering a title to Cleveland. And Upper Deck remains the exclusive home of LeBron James autograph trading cards and memorabilia.

In an effort to continue to deliver incredible content to our basketball fans, we were able to secure LeBron James authentic game-worn St. Vincent-St. Mary high school jersey. Upper Deck scored the jersey at auction last November and quickly put into plans a way to have it incorporated into the company’s most premium basketball release; 2013-14 Exquisite Collection Basketball.


Upper Deck secured a LeBron James game-used high school jersey to use in the company’s 2013-14 Exquisite Collection Basketball product.

Some of the most sought after cards in the set each year are the tribute cards to the 2003-04 Exquisite Collection Rookie cards. We thought this would be the perfect home to first use this incredible jersey. There are 35 total cards available and as a special preview for the release we are pleased to show imagery of all the completed signed cards! Don’t miss 2013-14 Exquisite Collection Basketball when it releases this November!





Categories : Basketball, Brag Photo
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Most collectors know Upper Deck’s mascot Coach Cardman, but every October he transforms into, “Coach Cardcula!” The Coach was an instrumental force in helping Upper Deck remain at the forefront of charity efforts in the sports card & collectibles category over the last week! Our efforts are also designed to engage kids and cultivate the next generation of collectors.


Upper Deck staff accompanied Coach Cardcula to Rady Children’s Hospital to bring some smiles to kids and their families. We were escorted by a very friendly nurse from room to room where Coach entertained the kids and shared ample amounts of their favorite Upper Deck packs with them. It was awesome to bring see the excitement on the kid’s faces as they opened packs or played Upper Deck Marvel games.


Two good witches from Upper Deck cast good spells at Rady Children’s Hospital making Upper Deck packs appear for kids!


Coach Cardcula was excited to give packs out to the kids!


Rady staff helped UD delivers tons of packs to excited kids while Coach Cardcula entertained them!

Next up was Upper Deck’s always popular Trick or Trade event where the company donated thousands of packs of cards to local law enforcement. Police departments from all over San Diego County converged on Upper Deck to pick up complimentary packs to share with youth during the Halloween weekend. Officers shared that this type of outreach helps build trust within the communities they work in so Upper Deck is very proud to help them out there.


Trick or Trade is a great event where UD shares thousands of packs with local law enforcement.







Everything was going great until Coach Cardcula, who was so thirsty from handing out so many packs, tried to grab a drink from one of the officers. And then this happened!



Enjoy the Halloween season fans! Be safe and remember, TRICK OR TRADE!

Categories : Collectors
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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. The College Football season has been intense, especially in the SEC; Auburn Tigers and Ole Miss Rebels face off against each other this weekend and it is a crucial game for both teams. After the Rebels upset Alabama Crimson Tide and the Tigers fell to Mississippi State Bulldogs Ole Miss is looking like the favorite going into the weekend. So let’s put up a throwback card of a memorable Ole Miss player, non-other than Kentrell Lockett, and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score 10 packs of 2014 Upper Deck Conference Greats Football Cards!


Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, October 31st at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
Categories : Football
Comments (36)

Sports fans, gamers and memorabilia collectors are all very passionate about their hobbies so recently on a business trip to Georgia I wanted to visit some of the shops that cater to these customers. If you are spending time in Atlanta or elsewhere in Georgia, here are three Upper Deck Certified Diamond Dealers I thoroughly enjoyed visiting.

Freedom Cardboard
Chris Gilmore & Evan Feuerstein
9850 Nesbit Ferry Road #18
Alpharetta, GA 30022
Email: getcardshere@gmail.com
Facebook: https://www.facebook.com/FreedomCardBoard
Twitter: https://twitter.com/FCBsportscards

I’ve known Chris Gilmore for years and was very excited when he expanded his popular online community Freedom Cardboard by opening up a hobby shop of his very own in Alpharetta. I loved that the shop has a couple places very nearby to watch games as there’s nothing like watching a great game and then grabbing some cards or memorabilia from the stars of that game. They have a good supply of sports collectibles and some unique memorabilia as well. Best yet, if they don’t have it, Evan Feuerstein who runs the sports card side of the business certainly knows how to get it.

The main driver for the shop is the gaming division and they have a tremendous amount of space for tournaments. I talked to several fans who appreciate Upper Deck’s Legendary™: A Marvel Deck Building game. If you enjoy the gaming category, this is one shop you will definitely want to hit!






During my visit a die-hard collector named Tom pulled a Joe Namath autograph card from 2014 Upper Deck Conference Greats Football, WOW!




Champion Sportscards
Ross Finley
840 Ernest Barrett Parkway #708
Kennesaw, GA 30144
Email: championsportscards@yahoo.com

I’ve talked with Ross a lot over the years, so to be able to walk in his shop was a tremendous thrill and WOW, what a shop! Champion Sportscards is one of the most impressive, organized and fan friendly stores I have ever been in. If you are a sports fan or looking for the perfect gifts for sports fans, you absolutely have to visit them.

They have an impressive line-up of sports trading cards available from all sports and years with a wide array of supplies.

Additionally, I was blown away by the incredibly selection of sports memorabilia in the shop. The shop is almost like an amazing mancave and they even have a television on playing all the games. This is a must-stop shop for sports fans in GA.









Stop in and see Ross & his team at Champion Sportscards, you’ll be glad you did!

Sports Legends
Steve Chafardon
310 North Glynn Street #A
Fayetteville, GA 30214
Email: sportslegends@mindspring.com
Facebook: https://www.facebook.com/sportslegendsUSA

I think I surprised Steve Chafardon when I walked through his doors as nobody from any card company had walked through his doors in decades. Although I was short on time, I had a nice conversation with Steve. It confirmed what I thought about him, he LOVES his customers and will do anything to help them out. If you are near Fayetteville trust and believe that Steve will be on your side to get you whatever you need at a fair deal.

Not only does he have a solid supply of sports cards, but he has an incredible knowledge on the hobby. He should be a tremendous resource for collectors getting started in the category or even seasoned pros. Steve also carries some unique memorabilia items that are worth checking out. Steve really enjoys having kids in for gaming tournaments as well. Sports Legends really has something for everyone!



Steve shows off some of Upper Deck’s new 2014 Conference Greats Football at his shop.






Comments (1)


In 2010, the Collegiate Licensing Company and Upper Deck announced an exclusive trading card partnership that revolutionized the college trading card market. That exclusive partnership is still in effect today, and will continue well into 2015.

Upper Deck continues to be fully committed in creating the most innovative, high quality collegiate trading cards ever produced.  Previously, collegiate cards were only interspersed into professional trading card sets by the large manufacturers, and referred to as “Professional Prospect cards.”  Over the last 4 years, Upper Deck has taken collegiate cards to a whole new level, creating comprehensive school-specific trading card sets, releasing the first-ever college video trading cards, introducing never-before-seen college mascot patch cards, producing NCAA helmet cards, rare Shadow Box cards, high-value master collections and countless others.  In addition, Upper Deck has expanded well beyond the boundaries of traditional college sports to include a wide array of both men’s and women’s athletic programs that have never been featured on trading cards.

As an exclusive trading card partner of the CLC, Upper Deck has been able to responsibly manage the category, limiting releases and production so as not to saturate the market or jeopardize the steady growth and solid foundation that has taken years of hard work to build.

Upper Deck strives to bring collectors high quality products, and to deliver collegiate cards that are continuously recognized for holding some of the highest market values across the entire trading card market.

Imminent changes in 2015 have already sparked serious concerns from collectors, store owners, distributors and others in the trading card industry.  Mismanagement of the collegiate trading card license could destroy the stability that this market has come to rely on, and flood the market with an excess of products that hold little or no value.  Upper Deck is working hard to not let this happen, and is committed to delivering the most innovative, high quality collectible trading cards available in the market today, tomorrow and into the foreseeable future.

Categories : Products
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