Every year at the annual Industry Summit, Upper Deck enjoys the opportunity to spend time with hobby shop owners who are looking to improve their businesses. Those in attendance represent some of the most motivated small business owners in the United States and Canada who come not only to learn, but to share. For helping Upper Deck to reach 25 years in business, we worked hard to make the event memorable for everyone in attendance.

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By the end of the event, this wall was covered in messages from dealers congratulating Upper Deck on 25 years in the business.

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UD’s booth was at the center of the room and had tons of items to check out.

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One of the most talked about items on display was Upper Deck’s new Black Diamond Hockey Rookie Gems Quad Diamond cards. There are four 1 carat diamonds in every card!

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Another favorite with shops was Tim Carroll’s Ken Griffey Jr. mosaic.

Upper Deck started the show by having shop owners share their well wishes and favorite moments from the last 25 years in the industry on a special memory wall featuring the company’s top spokesmen. Upper Deck also shared special 25th Anniversary shirts with attendees which were a huge hit. And the Upper Deck booth was something to see as the company had a huge area at the front of the room where we showed off a variety of awesome Upper Deck Authenticated memorabilia, super-premium trading cards and an amazing mosaic from artist Tim Carroll featuring Ken Griffey Jr. that UD recently had Junior autograph during a signing session & media tour.

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Magazine Exchange’s box hockey game was a huge hit with several dealers talking about building similar versions when they returned home.

Additionally, Magazine Exchange kicked off a very fun and co-branded box hockey game at their booth that created some big crowds to see what all the commotion was about.

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The team from Sports Images led by Matt Lane shows off their award from retailers celebrating 25 years of industry excellence. Upper Deck and Ultra Pro received similar awards that evening.

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Dealers had a lot of fun taking part in the industry’s first-ever beer pong tournament.

That evening was a special welcome reception for attendees celebrating the 25th anniversary of not only Upper Deck, but also for one of the industry’s top distributors, Sports Images and the beloved supply company Ultra-Pro. Hobby shop owners surprised all three companies by awarding them with special trophies as thanks for all their help over the years. It was a fun-filled evening with great food, live music, cool promos and even beer pong.

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ESPN’s Mint Condition filmed three segments with Upper Deck including this piece about Michael Jordan vs. LeBron James in the world of collectibles.

On Monday shops were busy attending meetings and panels. Upon completing the Meet the Manufacturer portion of the event, many attendees were gifted with a special 5-card 25th Anniversary promo set from Upper Deck. Once the show floor opened however, the Upper Deck booth was the prime meeting point for attendees and ESPN’s Mint Condition stopped in to film three segments for the popular hobby show.

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A cake 25 years in the making!

Upper Deck brought in a HUGE anniversary cake to share with all the attendees to thank them for making the last 25 years so sweet! It was delicious!

Later in the evening, Upper Deck was a special guest at a dinner hosted by Universal Distribution. Dozens of hobby shops were in attendance and it was really special to share ideas in a laid back setting for upcoming hockey releases in particular.

rised all three companies by awarding them with special trophies as thanks for all their help over the years. It was a fun-filled evening with great food, live music, cool promos and even beer pong.

Tuesday was a big day for Upper Deck where the company co-hosted a lunch with the NHL® and the NHLPA. It was a fun session for shops to learn about some of the top future prospects in the league. Then came the Upper Deck corporate address where Upper Deck’s president, Jason Masherah, addressed the Certified Diamond Dealers in attendance sharing one key point, “Upper Deck is the only company that only sells hobby product to hobby shops.” Then it was on to Grant Sandground who shared some exciting new products with attendees like Upper Deck SEC Football and the All-Time Greats Master CollectionMore details to come on both of those stellar products. I enjoyed providing a little comic relief during the event sharing some fun prizes as we talked about the innovation Upper Deck brought to the market over the years. We finished the address by awarding Ken Richardson of Pastime Sports & Games with the annual Steve James award.

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What a thrill pulling a UD Wayne Gretzky autograph from the LVIS 25th Anniversary packs!

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Pulling an autograph card of Peyton Manning had this shop owner wearing a big smile!

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Charlie takes pulling a Tiger Woods autograph almost as serious as Tiger takes playing golf on Sundays!

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A pair of baseball greats were pulled with Ken Griffey Jr. and Reggie Jackson autographs from the UD Las Vegas Industry Summit 25th Anniversary packs!

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This dealer was in disbelief after pulling a dual autograph of Tiger Woods and Rory McIlroy.

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There were also awesome instant redemptions for signed UDA memorabilia. Dean got the top prize with this amazing Michael Jordan signed collage.

The moment that had everyone buzzing however was at the end of the event where we awarded attendees with special Las Vegas Industry Summit packs. With an autograph in every pack from sports superstars along with five instant redemption cards good for Upper Deck Authenticated memorabilia. Check out the checklist for the set! n did a bit of a putting clinic with some lucky shop owners. And we also held the expired redemption raffle that afternoon where again, everyone who participated in the promotion, won a prize with them all being shipped out this week and next.

2014 Las Vegas Industry Summit 25th Anniversary Checklist
Card # Player name
LV-AG Alex Galchenyuk
LV-BO Bobby Orr
LV-DP Danica Patrick
LV-FT Frank Thomas
LV-KG Ken Griffey Jr.
LV-LJ LeBron James SP
LV-MJ Michael Jordan SP
LV-OD Oscar De La Hoya
LV-PM Peyton Manning SP
LV-RJ Reggie Jackson
LV-TW Tiger Woods SP
LV-WG Wayne Gretzky SP
LV2-DA Oscar De La Hoya/Canelo Alvarez #’d to 15
LV2-OG Wayne Gretzky/Bobby Orr #’d to 10
LV2-TC Will Clark/Frank Thomas #’d to 35
LV2-WM Tiger Woods/Rory McIlroy #’d to 3
LV4-GJWG Gretzky/Griffey Jr./Jordan/Woods #’d to 3
LV-RED UDA Instant Redemption (5 total)
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Upper Deck partnered with GTS to bring in Blair O’Neal to the show to sign autographs and spend time with dealers, she was great!

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Lucky attendees walked away with one of these signed blow-up cards from Blair O’Neal.

Later on that afternoon Upper Deck partnered with GTS Distribution to bring an amazing young professional golfer, Blair O’Neal, to the show for autographs and photos.  Attendees thoroughly enjoyed her appearance and she even did a bit of a putting clinic with some lucky shop owners. And we also held the expired redemption raffle that afternoon where again, everyone who participated in the promotion, won a prize with them all being shipped out this week and next.

Wednesday was the close of the show, but there was still plenty going on as Upper Deck’s Mike Phillips helped moderate a panel on distribution. That afternoon Mike and I made ourselves available for a Q&A Session where we brainstormed some new ideas with shop owners.

All in all it was an amazing event that anyone who owns a hobby shop should be a part of. Our main goal was to help, educate and thank those shops who have served Upper Deck on the front lines throughout our 25-year history. The main thing collectors seem to be talking about however are the special Las Vegas Industry Summit 25th Anniversary packs we created. Yes, they are pretty cool, but we created them exclusively for hobby shops in attendance at the event. But here’s the thing, we couldn’t have made it 25 years without collectors as well, so we went ahead a produced a few extra packs to use with you for promotional purposes.

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You can score one of these amazing 2014 Upper Deck Las Vegas Industry Summit 25th Anniversary packs just by doing something nice to help hobby shops!

If you are looking for a pack experience like no other, here is your chance to get one for FREE! What would you do for a 2014 Upper Deck Las Vegas Industry Summit 25th Anniversary pack? Since the show was all about helping the hobby shop, we want to see what you can do to help these small businesses be successful. We are challenging you this week to help a hobby shop somehow and share with us what you did by emailing us at UpperDeckMarketing@upperdeck.com.

Help us make the hobby better by giving some of your time to help a local shop. And if you don’t have a local card shop, maybe you can do something for an Upper Deck Authorized Internet Retailer or Authorized Group Breaker you enjoy purchasing Upper Deck products through. Or maybe you have a great idea for a hobby shop program to help this category of trade? Email us that information and we will go from there. We are looking for some of the best, most creative forms of assistance to hobby shops and if we like what we see, you may just end up with one of these special packs. So what are you waiting for? Let’s help some shops!

Promotion details – You have until Monday morning at 8:00a.m., March 31 to accomplish your goodwill gesture to a hobby shop and report back to us at UpperDeckMarketing@upperdeck.com. Please make sure to include the name, address and contact you worked with at the shop to make it happen. Images and videos showing your goodwill gesture would be helpful for our decision making process. Up to five 2014 Upper Deck Las Vegas Industry Summit 25th Anniversary packs may be awarded and should we receive a significant amount of messages we will also award runner-up gifts of 25th Anniversary promo sets.

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Upper Deck’s “Authentic Moments” insert set in NHL® SP Authentic has become a favorite with fans for capturing some very compelling moments on and off the ice. Fans also love that there are hard-signed autograph parallels of many of the cards including multi-signed cards. We were pretty excited when Adam Oates returned this card also signed by Mats Sundin, Pavel Bure and Joe Sakic who were inducted together into the Hockey Hall-of-Fame in November of 2012.

This card will appear in 2013-14 NHL® SP Authentic releasing in late April and it should cause quite a buzz when it arrives. Happy hunting!

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Any collector who pulls this card from a pack will find their hands will begin shaking uncontrollably. This is normal. No need to consult a doctor.

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Today we had a fantastic interview with CBS 8’s Kelly Hassesdal; covering all the great happenings that have been going on lately at Upper Deck. She chatted with our president Jason Masherah about all the exciting happenings around Upper Deck’s 25th Anniversary and how different it is to open packs of trading cards today.

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Since it’s Throwback Thursday let’s go back through Upper Deck’s history and take a look at an awesome media day that we had with UD spokesman LeBron James. In July 2010, James gave an interview at his first-ever autograph-signing session with Upper Deck Authenticated (UDA) as a member of the Miami Heat, the beginning of a new chapter in his basketball career. With the 2014 NCAA® March Madness games starting today, I am sure we will see some memorable moments in several college athletes’ basketball careers!

Throwback-Thursday-LeBron-James

So let’s put up a photo of that historic moment and see if our fans can come up with some great captions for Throwback Thursday! What might Upper Deck have been asking LeBron and what might LeBron have said to Upper Deck? Please share your comical caption to this card for your opportunity to score six (6) 2013 SP Authentic College FB packs AND one (1) 2014 Upper Deck 25th Anniversary Promo Set featuring none other than LeBron James!

Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, March 21 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully shared a comical comment to coincide with this photo.
  6. Only the customer selected to receive the promo card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Yesterday Upper Deck released 2014 SP Authentic Golf, which includes the first autographed rookie card of Rory McIlroy. In 2011, McIlroy set a record score of 16-under-par on his way to an eight-stroke victory at the U.S. Open which is chronicled in the “Authentic Moments” insert set in the new 2014 SP Authentic Golf. With The Masters right around the corner and Rory set as a favorite, hopefully we will see some more record-breaking golf from this future legend! So let’s put up that “Authentic Moments” card and see if our fans can come up with some great captions for Throwback Thursday! Please share your comical caption to this card for your opportunity to score one (1) 2014 Upper Deck 25th Anniversary Promo Set!

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Important Promotion Guidelines:

 

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, March 14 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the promo card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.

Score this exclusive 25th Anniversary promo set by providing the best comical caption to the Rory McIlroy featured above!

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Can you believe it has been 25 years since Upper Deck delivered the first case of 1989 Upper Deck Baseball to a hobby shop in Tulsa, Oklahoma? How much innovation has Upper Deck brought to the industry since those first packs back then? From autograph inserts to memorabilia cards to video trading cards, the journey Upper Deck has taken collectors on as the hobby has evolved has been amazing to watch.

One constant that has made collecting Upper Deck trading cards a hobby that has endured over the last 25 years is the kindness of collectors. We have talked before about how collecting trading cards is one of the friendliest hobbies in the world. It is important for the future of the hobby that we do things to encourage that kindness in the collecting community, especially as we look to develop the next generation of collectors through kids. Upper Deck has spent a lot of time working to make the hobby of collecting cards something kids will be interested in, but as we look back at our 25-year history, we think it is important to thank the good guys (and girls) out there who helped make this hobby so kind.

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Throughout Upper Deck’s 25th Anniversary Celebration (beginning now through the end of 2014) we are excited to announce Upper Deck’s Random Acts of Kindness program (#UDRAK) where we will surprise loyal fans and supporters with packages that contain trading cards, packs, boxes, Upper Deck Authenticated memorabilia, personalized collectibles, UD apparel or tickets to events. And when we say “surprise,” we mean it. These special packages will be sent out as a surprise to collectors meaning that FANS CANNOT REQUEST THEM FOR THEMSELVES OR HAVE OTHERS REQUEST THEM ON THEIR BEHALF.

Upper Deck is watching hobby message boards, social media platforms like Twitter, Facebook and YouTube while also talking with loyal shops about who some of their best customers are. We are not necessarily looking for the collectors that spend the most with those shops, but rather fans who have been positive advocates for Upper Deck and the hobby throughout the last 25 years. We want to tell some good stories of giving back to great fans. Upper Deck’s Customer Care, Sales and Marketing teams will be the primary eyes and ears for the program who will work to share that nice collectors finish first by sending out these surprise mail days.

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Upper Deck Certified Diamond Dealers are invited to nominate one (1) customer or family they feel is worthy to receive a Random Act of Kindness package from UD. To do so they simply need to email us and share the following information:

  1. Contact information for the individual (Name, home address, email and phone number).
  2. Why they are deserving of a Random Act of Kindness package and what they like to collect.
  3. The Certified Diamond Dealer contact information for the customer referring them.

Upper Deck will review those submissions and schedule worthy requests between now and the end of the year. There is no telling when it will happen or what will be contained in this special mail day from Upper Deck, but it will be fun to watch throughout the year. Fans who receive a package will find an Upper Deck Random Acts of Kindness sticker on the outside and are encouraged to share what they receive using #UDRAK on Twitter in particular.

In the meantime we encourage fans to also look at how they can make the hobby better by helping other collectors. If you hear of a collector who is one card short of completing a set and you can help, reach out to them. When you hear of a kid who could use a wholesome hobby, share some of your extra cards with them. If you can help a shop run an event to get more collectors excited about the hobby, do so. Give back to the hobby you love and you may be surprised by how good you feel about what you get back. And maybe, just maybe, you may earn a surprise mail day from Upper Deck’s Random Act of Kindness program. Imagine the difference you could make and remember, we are watching!

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