It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Upper Deck’s always popular set 2014 Goodwin Champions released yesterday and it features a variety of young stars and legendary players. The cards are all based off of original hand-painted art we had commissioned for the set and that allows us a lot of leeway to show athletes in a different light. Just take a look at these base cards for example:


One of my personal favorite cards in the set is of legendary goalie Grant Fuhr playing golf. And if you didn’t already know, Grant Fuhr is actually a pretty darn good golfer who has actually been featured in an Upper Deck Golf set before.


What I love about this 2014 Goodwin Champions card of Fuhr however is how the elements he is playing in do not seem to bother him at all. So let’s put up a new card of an older player for Throwback Thursday and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score the below 6 packs of 2014 Goodwin Champions for your chance to pull one of your own!


Give this card a caption and score some new 2014 Goodwin Champions packs!

Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score the packs.
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Monday morning, July 7 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the packs set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
Categories : Hockey, Products
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One of the more polarizing insert cards potentially ever created came in last year’s Goodwin Champions set in the form of a redemption card. The reason being is that the cards were so thick that they could not fit in a pack and production delays kept them from being completed for quite some time. It was one of the more grandiose ideas Upper Deck’s product development team had ever tried; to actually include elements from the Periodic Table into a booklet trading card.

Don’t just think about the challenges of actually getting these cards done, just imagine what Upper Deck’s legal team said to the brave souls in Product Development when they shared the concept of these cards. The legal team was adamant the samples be secured in some type of chamber or acrylic to keep people from potentially being exposed to them. Oh, and they shot us down right away on putting Plutonium in a trading card.

The group worked through countless challenges to ultimately deliver a strong representation of the Periodic Table to customers in the 2013 Goodwin Champions The Elements set. Collectors were extremely fired up when they started to receive these, taking to social media sites to share the news. And NEW cards for The Elements set are back for 2014! We actually produced them all at the same time so the new cards for 2014 Goodwin Champions are ready to ship right when collectors redeem them. They truly are some incredible cards. Take a look at the checklist for both years along with some of the cards!



2013 Goodwin Champions The Elements

E-BI Bismuth
E-B Boron
E-CR Chromium
E-CO Cobalt
E-CU Copper
E-ER Erbium
E-FE Iron
E-MG Magnesium
E-MO Molybdenum
E-NI Nickel
E-PT Platinum
E-SM Samarium
E-SI Silicon
E-AG Silver
E-S Sulfur
E-TA Tantalum
E-TI Titanium
E-V Vanadium
E-Y Yttrium
E-ZR Zirconium


2014 Goodwin Champions The Elements

E-AL Aluminum
E-C Carbon
E-IN Indium
E-PB Lead
E-RU Ruthenium
E-SE Selenium
E-SN Tin
E-W Tungsten
E-YB Ytterbium
E-ZN Zinc
Categories : Products
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The popularity of Upper Deck’s Animal Kingdom patch cards in Goodwin Champions, and the astronomical amount the cards sell for on the secondary market, has been well documented. The series ran its course last year after dominating the non-sports collectibles category for three years.


You can find the new Origin of Species cards in 2014 Goodwin Champions boxes.

New this year is an interesting take on those popular Animal Kingdom patch cards as Upper Deck looks way back to the beginning of life here on earth with the Origin of Species set which features 100 cards with different levels of rarity of some incredibly strange creatures. There are different levels of rarity and as a rule, the higher your card number, the more rare it likely is. Here is a breakdown:


Cards OS-1 through OS-40 are Reptiles that fall 1:100 packs of 2014 Goodwin Champions on average.


Cards OS-41 through OS-60 are Fish that fall 1:260 packs on average.


The backs of the cards tell about the creature and what prehistoric era they lived in.

Cards OS-61 through OS-75 are Cambrians that fall 1:490 packs on average.


Cards OS-76 through OS-87 are Arthropods that fall 1:860 packs on average.

Cards OS-88 through OS-97 are Tetrapods that fall 1:1,715 packs on average.

And finally, cards OS-98 through OS-100 are Cephalopods that fall 1:8,565 packs on average.

To put together an entire set would be an incredible challenge, but we have seen collectors do it before. An important opportunity not to miss in terms of putting together the set it so jump on cards you see out there right away as the product is initially being opened as some of these cards you may only see a couple times.

One thing in particular these insert cards have done is bring in non-traditional collectors into the category. As we’ve learned more about the types of collectors who put these sets together they are educators, women and even kids collecting with their parents. There is an educational aspect to these cards for sure, but they are also very striking and fans appreciate their beauty. This is the beginning of a three-year series for these cards that will ultimately lead us to dinosaurs!

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There are so many elements that make Goodwin Champions a favorite with fans every year from the painted set to the hard-signed autograph cards, but more than anything, it is the different aspects of the set which really excite collectors. And one of the most compelling ways Goodwin Champions inspires collectors who open these packs are through amazing inserts series like the Museum Collection and Art of the Ages.

In 2014 Goodwin Champions the Museum Collection insert set focusses its attention on a huge conflict in modern history with the subject being World War I. Upper Deck staff have worked for months to acquire authentic memorabilia from this historic event and are making them available through rare insert cards found randomly in packs of 2014 Goodwin Champions. With different levels of rarity, these will be very exciting for collectors to find. Below is the checklist with some live imager. A good portion of these cards will be oversize cards that would not fit in a pack so they will be redemptions.





MR-BOC British Commonwealth Officer’s Cap
MR-FBU French Horizon Blue Uniform
MR-GAF Imperial German Airplane Canvas
MR-GFU Imperial German Field Uniform
MR-GPC Imperial German Papercloth Straps
MR-SHC Imperial German Spiked Helmet Cover
MR-USB U.S. Army M1912 Trousers
MR-ACD U.S. Artillery Collar Disc
MR-AEB Austrian Enlisted Buckle
MR-BAB Belgian Aviation Service Button
MR-BGB Belgian General Service Button
MR-BRB British Commonwealth Regimental Button
MR-BRC British Commonwealth Regimental Cap Badge
MR-BRS British Commonwealth Regimental Shoulder Title
MR-BWB Black Wound Badge
MR-CCD U.S. Calvary Collar Disc
MR-ECD U.S. Engineer Collar Disc
MR-FJC Austrian Franz Joseph Enlisted Cockade
MR-FMB French Military Button
MR-GAS Imperial German Artillery Shoulder Strap
MR-GGL Imperial German Gas Mask Lens
MR-GHC Imperial German Honour Cross of 1914/1918
MR-GID Imperial German Soldier ID Tag
MR-GNC Imperial German NCO Cockade
MR-GRB Imperial German NCO Collar Rank Button
MR-HLB Polish Haller’s Legion Button
MR-IC2 1914 Iron Cross 2nd Class
MR-ICD U.S. Infantry Collar Disc
MR-MAO Meuse-Argonne Offensive
MR-MBC British “Mill Bomb” Base Cap
MR-MCB U.S. Marine Corps Overcoat Button
MR-MCD U.S. Medical Corps Collar Disc
MR-MGD U.S. Machine Gun Collar Disc
MR-PEB Prussian Enlisted Buckle
MR-PHC Imperial German M.95 Spiked Helmet Cockade
MR-POT Prussian Overcoat and Tunic Button
MR-RCB Red Cross Charity Brooch (w/Zeppelin Wire)
MR-RHC Imperial Russian Enlisted Hat Cockade
MR-STM Battle of St. Mihiel
MR-USD U.S. Collar Disc
MR-VER Battle of Verdun

We have shared some imagery for the Art of the Ages cards previously, but as more and more came in, we were continually blown away by the quality of the cards the artists were able to deliver. Recreating classic art from the Masters is difficult enough on a normal sized canvas, but when you shrink it down to a 2.5” x 3.5” canvas, that is an entirely different ball game! This marks the second year of their inclusion in Goodwin Champions and 2015 will finish up this memorable series.








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The NHL Draft® is an extremely busy time for UD staffers behind the scenes at “The Gauntlet.” Prospect after prospect pour through and we realized to be able to stay on top of what was happening, we needed to come up with a living draft board so we know which players were going to each of the teams.

Last year the board really came together and we had the draft picks add their autographs to it as they came through. This year we put a little more time in it and had the picks on Velcro tabs we could easily move in the event of trade. We also included a better area for their signatures and they got a kick out of seeing where their friends were drafted as they moved through “The Gauntlet.”




Here’s a preview of what the autographs look like for the top four picks!

The real kick for us however was when NHL® Commissioner Gary Bettman dropped by and lent his autograph to the draft board.



The board will remain on display at Upper Deck headquarters as one of the unique collectibles we have on site to share with visitors and guests.


Categories : Brag Photo, Hockey
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