Upper Deck has two solid basketball releases planned to hit store shelves in the heart of March Madness. As the exclusive home for collegiate licensed trading cards, Upper Deck is excited to deliver to premium hoops releases to stores when basketball is top of mind with collectors. And as the exclusive home to autograph trading cards from Michael Jordan and LeBron James, fans can expect to find some thrills when they are lucky enough to open a pack and find an autograph from one of those greats.

Recently we were able to get packout images from 2013-14 UD Black Basketball and 2013-14 SP Authentic Basketball. These are just some of the cards we found during our product checks. Enjoy!

2013-14 Upper Deck Black Basketball








2013-14 SP Authentic Basketball











Categories : Basketball, Brag Photo
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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Many of you have probably heard the story of Foot Locker selling misspelled Ohio State Basketball jerseys this week; hopefully it has no type of superstitious effect on the team’s performance during the 2014 NCAA Basketball Tournament Sweet Sixteen!


An Ohio State alumni that never let superstition get in his way is none other than John Havlicek, whose team won the NCAA title in 1960. So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score a 2013-14 UD Black Basketball Mini Box Set!


Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, March 28 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the promo card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.

Score this 2013-14 UD Black Basketball Mini Box Set by providing the best comical caption to the John Havlicek card featured above!


Categories : Basketball
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When we create mock-up images of new trading cards, it is very difficult to incorporate printing technologies into a computer image to show what the card will ultimately look like. When it comes to 2013 Fleer Retro Football, that could not be more true. As we began packing out the product one thing we heard more than ever was, “Wow!” And that was coming from people who see trading cards all day, every day. The new Fleer Retro Football cards are absolutely stunning! See for yourself:

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The thing about it is, although the scans look better than the mock ups, wait until you see these cards in person. The foil board, designs and substrates we used for this product are amazing to behold.

We believe strongly we have made huge strides to make Fleer Retro a brand collectors will fall in love with. We believe in is so strongly, we want to encourage fans to take the plunge on the product to really get a feel for 2013 Fleer Retro Football by opening at least three boxes. Although boxes are loaded with very cool inserts, they are all limited and there is a huge variety of chase in the product. By opening at least three boxes, you will see first-hand how unique this trading card release is and we will reward you for doing so. Collectors who purchase three boxes of 2013 Fleer Retro Football through an Upper Deck Certified Diamond Dealer will be eligible to receive a FREE rookie autograph bonus pack. Each pack contains THREE autograph rookie cards EXCLUSIVE to these packs!


Categories : Football, Products
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When Upper Deck first announced they would be including one-of-one hand painted tributes to classical artwork in Goodwin Champions, collectors were hesitant. Could an artist really deliver a quality painting of a masterpiece on a canvas just 2 ½” x 3 ½” in size? As collectors soon discovered when opening up packs of 2013 Upper Deck Goodwin Champions, these artists were certainly up to the challenge and had created some beautiful works of art. The “Art of the Ages” cards became extremely popular regularly selling for hundreds of dollars as reported by Beckett Media.

The cards are a part of a three year plan in Goodwin Champions and we created the checklist in advance to make sure each year had some pieces that were widely known not just in the art community, but to the layperson as well. Work from renowned artists featured in the checklist for the “Art of the Ages” set includes Monet, Raphael, Van Gogh, Rembrandt, Picasso, Renoir and many more. Recently we started to get in some of the completed cards and we had to pause to admire their beauty. The artists we commission are getting better at recreating this classical art and the miniature masterpieces they are bringing to life are amazing to behold. The level of detail they are able to add to these tiny canvases is extraordinary.  Just take a look at some of the images!











You can capture these works of art in 2014 Upper Deck Goodwin Champions when arrives in stores this July. As always with this release, expect to see a variety of additional exciting announcements about the product and compelling content found within!

Categories : Brag Photo, Products
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Things have been busier than normal at Upper Deck headquarters. Not only is the company ramping up in anticipation of the new exclusive agreement between Upper Deck, the NHL® and the NHLPA, but we are also in the midst of a variety of celebrations tied to the company’s 25th Anniversary. Given the strong tie fans have to that 1989 Upper Deck Ken Griffey Jr. rookie card, there has been a lot of attention to that milestone bringing reporters out of the woodwork to find out what Upper Deck has been up to since then. Now collectors of course know what has been going on at Upper Deck and recently fans shared some of their favorite cards and moments from the last 25 years at Upper Deck, but most of the public isn’t as aware.

Upper Deck has made the most of the opportunity by doing a number of interviews with different media across the United States and Canada in particular. It is our hope that we can maximize this opportunity to share what has been happening in collectibles to potentially re-engage lapsed collectors and reach new potential fans. Check out just some of the stories and interviews we have done as of late:


CBS Morning News in San Diego stopped by corporate headquarters to interview staff and see how UD brings cards to life!

The Coast News pays a visit to Upper Deck headquarters and talks trading cards with UD’s President Jason Masherah.


Cynopsis Sports asks Jason Masherah about some of the key happenings at Upper Deck these days.


Baseball superstar Ken Griffey Jr. did a variety of media about Upper Deck’s 25th Anniversary.

ESPN talks with Ken Griffey Jr. about his 1989 Upper Deck rookie card and collectibles.

Upper Deck’s President Jason Masherah gives some updates on the company to the Sports Business Journal.


Upper Deck is featured in Non-Sports Update talking about the company’s entertainment offerings over the last 25 years.


Upper Deck also had a HUGE spread on the cover of the San Diego Union Tribune’s Sports section.


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