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It has been important for Upper Deck to do some special things to thank shops for their support we embark on our 25th Anniversary. There were some surprises right out of the gate that were a lot of fun, but now Upper Deck is preparing to thank shops in person at the 2014 Las Vegas Industry Summit.
Upper Deck looks forward to spending time with shop owners as the show floor is open on Sunday, Monday and Tuesday. We had secured a huge booth space front and center at the show where we will have plenty of amazing items on hand for shops to check out including a sneak preview of the World War I artifacts that will be inserted into the 2014 Goodwin Champions Museum Collection.
The first 100 Certified Diamond Dealers who visit the Upper Deck booth on Sunday can score a FREE Upper Deck t-shirt by writing their well wishes on a large Upper Deck 25th Anniversary graphic in the booth. Then the festivities shift into high gear on Sunday night as Upper Deck partners with Sports Images and Ultra Pro who are also celebrating their 25th anniversaries with a special welcome party at DB’s Pong & Pool at the Planet Hollywood Hotel.
On Tuesday, March 18, Upper Deck has a big promotion designed to say, “thank you,” to shops during the company’s Diamond Dealer meeting. After the company goes through new products and programs with exciting interactive elements where shops can score prizes, every Certified Diamond Dealer in attendance will score a special 25th Anniversary pack. Inside shop owners can find single, dual or even quadruple autograph cards signed from the biggest names in the game who have played such a major role in Upper Deck’s success over the years. Take a look at some of the cards!
Additionally, some packs will have special instant redemption cards available for limited-edition signed Upper Deck Authenticated memorabilia that can be claimed on site. Autograph pieces from Rory McIlroy, Wayne Gretzky, Tiger Woods, LeBron James and Michael Jordan. Take a look at just some of the items up for grabs there!
And lastly, shop owners are encouraged to bring any expired redemption cards they may have as the Expired Redemption Raffle will take place on Tuesday afternoon at 3:30 p.m. Shops can submit up to five expired redemption cards to win one of 100 prizes.
After Upper Deck announced plans for the company’s 25th Anniversary promotions last week, we alluded to the fact there would be some additional surprises throughout the course of the year. It is important to us to say thank you to all the collectors and shops who have helped us reach this historic milestone.
Over the weekend Upper Deck staff personally visited hobby shops and customers in Southern California, Dallas, Chicago, New Jersey and Vancouver to get out and thank our loyal supporters and share some goodies with them.
Several other hobby shops received a “delicious” surprise as well over the weekend. Upper Deck partnered with Pro Flowers & Shari’s Berries to say, “thank you” to a few select shops. Upper Deck delivered a dozen assorted sports strawberries to these shops with a message that said:
Thanks for making the last 25 years so “sweet!” Please share these with your best customers. We’ve had a ball working with you! – Your friends at the Upper Deck Company
Reactions on Facebook and Twitter from shops who received this scrumptious surprise was instantaneous. Take a look at what some of these shops had to say:
Seriously, that gift from @UpperDeckSports was out of the blue to diamond dealers. No other card company does that.
We want to thank @UpperDeckSports for the Shari’s Berries and other items Happy 25th and another 25 more great years!
So Upper Deck turned 25 and they sent out these incredibly awesome chocolate covered strawberries to my shop. Many thanks to whoever was involved in helping various card store owners who are in relationships have a very good night.
Attack of the Baseball Cards
ATTACK OF THE BASEBALL CARDS (Union NJ), once again would like to wish a Happy 25th Anniversary to UPPER DECK!!! Thanks to Upper Deck to the gift of Shari’s Berries. ATTACK would like to share them with our customers…while they last.
As we shared in our initial announcement, these are just the first of many interactive promotions we have planned throughout the course of the year to thank our supporters for their loyalty to the brand. Who knows what shops and collectors may receive next! Stay tuned for more exciting promotions in 2014 and thanks to our friends at Pro Flowers and Shari’s Berries for hooking these shops up with an awesome mail day!
For the last 25 years Upper Deck has worked hard to bring fans closer to the game and players they love. As we begin to celebrate our 25th Anniversary, fans have shared some of their fondest memories of collecting Upper Deck during that time. Here are just a few we enjoyed:
“The great photography, I loved the 1993 set.” – Andrew P.
“Pulling an Eric Staal and Jordan Staal jersey card. Made my day.” – Ben B.
“Pulling my Michael Jordan autograph card numbered to five.” – Steven S.
“The 2002 Upper Deck 40-man Lumber Yard cards. Love those wood cards!” – Steve N.
“Buying a $4 pack of 2002-03 Upper Deck Hockey after not collecting for 10 years and pulling a Datsyuk Young Guns rookie card.” – Ryan B.
“My favorite card, the 1991 Deion Sanders card showing him running from baseball to football.” – Scott P.
“Chasing a 1989 UD Ken Griffey Jr. rookie card when I was a kid growing up in the 90′s. It was my holy grail at age 12.” – Jeremy N.
“My 1993 Derek Jeter rookie card and my 1994 Michael Jordan baseball rookie.” – Del C.
“Pulling this.” – Mark G.
“Pulling a dual patch of Lemeiux and Jagr.” – Logan G.
“In 2001 Upper Deck Ovation I received an Ichiro card that had a chance to evolve. I inputted the code and it evolved into an Ichiro jersey card, awesome memory, thanks!” – Shaun J.
“Opening up a 1999 Upper Deck Baseball box and getting a Babe Ruth ‘Piece of History’ bat card. It was 1 in 10,000 packs odds.” – Joe M.
“I bought a box of 2001 SP Legendary Cuts and pulled a Lou Boudreau bat card, Jackie Robinson bat card, Bobby Thomson jersey card and a cut autograph of Lloyd Waner.” – Mason S.
“The inaugural Upper Deck Hockey set for 1991-92! I still have all the great rookies and star cards from Upper Deck’s first hockey release! It was all about the hologram for me! There was something very authentic about that hologram! You knew you were getting the real deal!” – Clayton H.
“I used to collect a lot of hockey and baseball cards in my early teenage years of 1990 to 1994 and gave up the hobby for quite a while. The National Hockey Card Day and McDonald’s Hockey card promotions brought me right back into the hobby over the past few years.” – GN H.
“In a single year pulling Jordan, LeBron, Kobe and Gretzky autographs.” – Doug C.
“My favorite UD moment was opening up my first and only box of Exquisite. I have bought up tons of singles from the product, but nothing compares to cracking one open on your own.” – Lewis V.
“Nolan Ryan throwing a football. My first Upper Deck card.” – Adam J.
“Buying and opening multiple packs to get Shaq‘s rookie card. It was worth the $$$!” – Andrew B.
“1993 SP Authentic Football… I wanted that Bledsoe so bad as a kid!” – James B.
“When I busted my UD Brett Favre autograph card limited to 25 copies!” – Vince A.
“Purchasing my 1994 Upper Deck Griffey/Mantle dual autograph card!!! Best card of the 1990s!” – Eric M.
“Winning your giveaway a couple years ago. It was the World of Sports Tiger Woods/Michael Jordan dual autograph card number to 5!! Absolutely amazing! Thanks Upper Deck!” – Kheva E.
“Joking with a fellow collector about pulling a Jordan autograph card from 2008-09 Radiance. I bought a pack and then my hands were shaking for the next half hour when I actually pulled an on-card Signature Flight card from the pack!” – Todd S.
What is really interesting to note is how many fans responded sharing that collecting cards had made them closer as a family. Trading cards really provide meaningful quality time between fathers and sons, mothers and daughters, siblings and more. Take a look at some of those comments:
“The day you sent my Autistic son cards for the story my husband wrote for your blog. Shawn is still enjoying those cards. Thank you again.” – Danyel P.
“First few packs my dad bought in ’89. I remember the Griffey rookie and a reverse negative Dale Murphy.” – Eric S.
“Sharing a hobby with my mother…” – Jason L.
“Me and my brother opening boxes!!!” – Scott Y.
“Seeing my wife’s face when she pulled a Luongo Milestone jersey last weekend at my local card shop!” Greg B.
“My very first game used card I pulled was from 2001 Upper Deck Vintage. My best autograph I ever pulled was from 1999 Upper Deck Retro (Walter Payton). Upper Deck kept me opening packs and boxes for years. Then you released the University of North Carolina Basketball set and I have opened so much of that product and never get tired of it. I was born and raised a UNC fan and pulling autographs of the guys I grew up watching and rooting for with my grandpa brought back very fond memories of my time with him.” – John J.
“Probably the first card show I brought my daughter to in 2011. You guys gave her a box of cards and a t-shirt, she was soooo happy! Then I took back last year and you guys gave her the mike to call out the raffle winners and again you made her day! She also won a signed puck of Seth Jones! You guys do the greatest job at keeping your fans happy, thanks so much!” Cindy-Lee V.
“There have been so many, but I think the fondest memory is now was the look on my baby daughter’s face when I came home with a bunch of free National Hockey Card Day packs. Her face just lit up.” Will D.
Thanks to everyone for sharing. It is an honor to have played a small role in these memories that are so special to our fans. We look forward to making more memories over the next 25 years!
You can’t have a golf trading card product without Tiger Woods so Upper Deck was thrilled to sit down with the 14-time major winner to acquire hard-signed autographs for the upcoming 2014 SP Authentic Golf product. Take a look at a couple of the cards:
Tiger will also have dual signed cards with Rory McIlroy, Steve Stricker and some guy who played for the Chicago Bulls and wore #23… Any guesses?
We’ve featured Jeffrey Griffith before on the Upper Deck Blog, but he remains one of the nicest collectors you will meet in the hobby and when he allowed me to come to his house to check out his incredible collection of Wayne Gretzky cards and memorabilia, I was immediately excited. I had heard about the collection and seen pictures, but to experience it in person was absolutely awesome. Jeff pulled out one after another of show-stopping inserts of Gretzky from various Upper Deck products over the years, it was unbelievable.
And luckily I brought cameras to capture the collection with, check this out with the understanding that this is just part of the collection, wow!