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There’s no athlete hotter right now than LeBron James so when Mike Tyson found himself at the largest sports collectibles show recently, he wanted to get a gift for his kids. He asked show promoters to help him find a LeBron James jersey and after finding a few items that seemed a little suspect, they came right to the source at Upper Deck as we have an exclusive agreement with LeBron.


We worked to identify something very unique his kids would enjoy and came up with the LeBron James signed & inscribed “King James” jersey. And as you can see from “Iron” Mike’s reaction, it looks like we scored him the perfect piece! We hope his children enjoy!

Categories : Basketball, Products
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Early on in the career of Tiger Woods, media began reporting on, “The Tiger Effect.” They talked about how Tiger was not only doing great things for himself, but increasing interest in the game, increasing tournament purses, increasing sales of golf equipment, increasing the amount of training professionals put into their game and encouraging a whole new generation of kids to pick up the clubs and play.

And just as Tiger Woods has done for golf, so has Landon Donovan done for the sport of soccer in the United States. He has been America’s shining star and our opportunity to tell the world, “We can play this game and we can win!” With Landon playing for the stars and stripes, you always felt like the USA had a chance. With that he gave us the kind of moments that give you goosebumps and make you proud to be an American. Thank you Landon.

Thank you for showing Europe that American players can succeed in places like Everton.


Thank you Landon for the MLS Cup victories.


Thank you Landon for the World Cup goals.


Thank you Landon for being the best U.S. soccer player of all-time.


Thank you Landon for making fans feel like this.

Thank you Landon for your feet and their incredible ability to put the ball in the net!


Thank you Landon for the goal against Algeria.

Thank you Landon for the grace in which you handled Jurgen Kiinsmann’s decision on the 2014 World Cup.


Thank you Landon for making us feel like this.

Thank you Landon, we will not forget you. How could we when we have so much to remember you by!



Categories : Products
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As part of Upper Deck’s 25th Anniversary, we are running a social experiment where we are taking packs to the people to show everyday folks what it is like to open up new packs of Upper Deck trading cards. The experience is exponentially different and more exciting than it was when Upper Deck first came on the scene back in 1989. In our first videos, we saw the fun that a youth hockey league and a softball team had opening up packs, but how would a bikers react to trading cards?


We sent our intrepid host Andrew Long up to Cooks Corner in Trabuco Canyon, California for an annual fundraiser where thousands of bikers and motorcycle clubs were on hand to party and enjoy the day. What they didn’t expect was to get the opportunity to open new Upper Deck trading card packs. How would they react? See for yourself!

We want to keep the positive fun of “Packs to the People” going and we encourage fans to share packs with people who haven’t opened trading cards in awhile. Share your experiences with us via email, on Facebook or on Twitter and who knows, you might just get a special Upper Deck Random Acts of Kindness Mail Day for your efforts! And be sure to follow Packs to the People on Twitter (@Packs2daPeople) to see what we have planned next and to also score some prizes!

Categories : Baseball, Products
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Quality. Innovation. Authenticity. Value. These are the core tenants Upper Deck was founded upon and the company works to make sure collectors find the athletes they love and get the value they expect when opening the company’s trading card products. To thank customers for 25 amazing years, Upper Deck put together a variety of pack and case breaker promotions to engage fans of every level at the National Sports Collectors Convention.

For pack breakers, they could secure a special set of different cards each day by opening five packs of new UD products at the booth. Randomly inserted into some of these packs were limited-edition autograph cards and fans who were lucky enough to pull them were beyond excited.


Another youngster grabbed an awesome LeBron autograph!


Grabbing a Jordan autograph card from the packs was pretty special for this fan!

Also at the show was Upper Deck’s case breaker promotion where fans could score wrapper redemption packs and a special case breaker bonus item at the show. The display of incredible cards up for grabs at the start of the show had fans lined up to crack cases in hopes of scoring one of these special items.


With an incredible selection of limited-edition cards available, fans were breaking UD cases all weekend long at the National!


This Cleveland fan was thrilled to pull a LeBron James autograph card!


Out of his 20 wrapper redemption packs, this fan defied the odds and scored three incredible autograph cards!


Here is a close-up look at the major haul!


Case breakers jumped all over UD’s promo when the show started on Wednesday night!

At the start of the show Saturday most of the cards had been claimed, but there were still quite a few Jordan autographs that had collectors busting cases until the end of the show!


With a few Jordan autograph still available, fans delighted in the opportunity to score one!


Die-hard collectors kept cracking cases throughout the weekend!

And while all this was happening, fans happened upon some pretty incredible cards. Take a look at just some of the BIG HITS found during the week from new Upper Deck products!




LeBron James autograph and a Precious Metal Gem!


This collector from San Antonio was fired up to find a David Robinson autograph 1-of-1 buyback card!


These two collectors were cracking 2014 SP Authentic Golf and happened upon Tiger Woods and Rory McIlroy autographs!


A dual Jordan and Bird hard-signed autograph had this fan all smiles!




This collector felt the need to sit down after pulling a Jordan autograph.


An original art card of Da Vinci from Goodwin Champions created quite a buzz at the UD booth!


Big hits, big hits, BIG HITS!


Group breaks provide collectors the opportunity to experience opening a large amount of product by sharing the purchase as a group to make it more affordable. Cards are distributed to participants in a predetermined manner as the trading card product is opened. The concept of case breaks is not new and Upper Deck has worked to protect consumers by establishing an Authorized Group Breaker network. Here are more details about case breaks and a list of Upper Deck’s Authorized Group Breakers.


At the National Sports Collectors Convention however, we wanted to expose every day collectors to the fun of group breaks by opening up some product that is truly “exquisite.” On Thursday we did a random draw for fans to appear in the break and you better believe that when Friday came, every single one of them was there with bells on. The reason why was they were getting the opportunity to open two products that the everyday collector rarely gets to open in 2013 Exquisite Collection Football and 2014 Exquisite Collection Golf! Crowds gathered to watch what incredible cards may be discovered and to cheer on their loved ones involved in the break.

First, we introduced two of Upper Deck’s Authorized Group Breakers in Dave & Adam’s Cardworld and Steel City Collectibles who talked about their businesses and why fans should work through established businesses like them.


UD brought up Dave & Adams Cardworld and Steel City Collectibles to talk about their business. As Authorized Group Breakers for Upper Deck, they are the collector’s choice when it comes to group breaks!

Then we drew slots for the twelve positions in the break with a random draw.


And then it was time to break the products and it was thrilling to see the high-end items coming from these super-premium products.







The big moment of the show was when a Tiger Woods/Cheyenne Woods dual autograph card was pulled and went to an incredibly excited young fan who now has a pretty incredible start to his trading card collection!




Thanks to our friends at Cardboard Connection Radio for serving as emcees for the event!


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