Archive for Other
It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. The Waste Management Phoenix Open begins today and Tiger Woods is back (no pun intended)! Tiger has not played the tournament since 2001, but we all remember his 1997 appearance when he managed to get a hole-in-one on the 16th hole at TPC Scottsdale, sending the crowd into an eruption of cheer. Reports say that Tiger’s back has been feeling better than ever and I know we are all anxiously awaiting his 1st tee! So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for a lucky fan’s opportunity to score an Upper Deck Authenticated Calendar and Upper Deck sweatshirt!
Important Promotion Guidelines:
- You can only submit one comment per email address so think about it before you post.
- Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
- Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
- You have until Friday morning, January 30th at 8:00 a.m. PT to post your caption before this promotion is closed.
- Upper Deck will review the captions posted and select one (1) fan who most skillfully shares a comical comment to coincide with this card.
- Only the customer selected to receive the calendar and sweatshirt will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
Scott in our Athlete Relations department was adamant about all of us growing mustaches this month for Movember. He came to my desk at the end of October, changed my monthly UDA calendar for me and made it clear what was expected of me by changing the month personally. Scott is not really an intimidating force, but he sold a lot of us on the good it could do for men’s health and quite a few of us jumped on board.
Keeping a mustache this month has been miserable for a variety of reasons. Being a blonde guy it just doesn’t look good. I’m no Larry Bird. It took awhile to come in and when it did, it was certainly not flattering. Next, my wife absolutely hates it. Then when I pick my kids up at day care, other parents are pretty creeped out by me, holding their kid’s hands a little tighter. Such mustache prejudice!
The biggest problem in growing the “stache” this month was that I had a variety of events that I really wish I had been clean shaven for like the Fall Expo trade show, presenting at the Red Door Interactive Speaker Series, meetings with the NHLPA, and of course Thanksgiving coming up this week. The toughest though was rocking the mustache during a private meet & greet with Wayne Gretzky this month. Wayne’s agent joked with me about my semi-invisible mustache, “Chris, did you decide to start growing that after lunch today?”
The differences in facial growth with the team have encouraged a lot of witty banter as well. Two of our hockey team members have grown decisively different mustaches as Billy has a big burly stache while Matt prefers the pencil stache.
We all feel awkward though. It’s been worth it however as it definitely has created dialogue about the Movember cause and the Upper Deck team has raised a good amount of funds for the cause.
We got together today to share stories about how terrible we look and to laugh at the odd facial growth as we posed for a group shot. Come Monday our faces will be cleanly shaven and we will be back to our old normal selves, but for the remainder of the month, we remain focused on helping the cause. Donate to UD’s team today!
Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie card we created for our good friend Jack Hoffman.
It was a thrill to be able to present in front of so many savvy marketers for major brands as iMedia always does a great job of bringing incredible personalities together at this event. It was also important to share that we were not helping these inspirational athletes and their charities for any other reason than it was the right thing to do.
My favorite part of the day however was bringing the trading cards to life for attendees. You see we brought in Doc Jacobs to sign autographs and pose for photos with attendees during the lunch session. Doc made headlines when he earned a tryout with the Los Angeles Dodgers and most recently the Chicago White Sox as a double amputee and Purple Heart recipient. For me it was great to see Doc again as he is a major inspiration for me, but I think attendees got a lot out of visiting with him as well.
Honoring these inspirational athletes is the right thing to do and we appreciate all the support our fans have given them. It is exciting as we continue to add more athletes to this stable of “Heroic Inspirations” like we did most recently with Josh Harding. Look for more great stories to come in the future!
Serious collectors love hard-signed autograph cards that the athlete has actually touched and handled, but getting those completed and back in house in time for the product pack out is not always easy. This is especially true when the product is a hand-painted set that requires approvals from the athletes depicted. Therefore it is a major achievement for Upper Deck to release 2014 Goodwin Champions with zero autograph redemptions in the product and multiple versions of hard-signed autograph cards from some of the biggest names in sports. There will be many first time signers to the product as well to keep the autograph line-up fresh, take a look at some of those names:
Additionally we will be bringing a premium memorabilia series to 2014 Goodwin Champions as well which should have collectors pretty fired up. Take a look at some of these preview images!
Bryan Berg is a very extraordinary individual to say the least who is passionate about building amazing structures out of playing and trading cards. One of his favorite parts of the process however is the demolition of his incredible creations. Known as the Cardstacker, Bryan creates a variety of impressive structures at events around the world.
Bryan has worked with Upper Deck in the past and he has an appreciation for our products. As we discussed the 25th Anniversary of Upper Deck, he had an idea of a cool build he wanted to do that would involve a fun demolition, and like that he was off to work on this creation. He was good enough to get the entire build, demolition and rebuild all on video, check out his tribute to Upper Deck’s 25th Anniversary!