Archive for Hockey

St. Louis Blues fans will notice something different about forward Jaden Schwartz this season. No, the young star hasn’t really made any changes with regard to his game, and at first glance, the change may not seem like a big deal, but to Jaden it most certainly is. In a touching, heartfelt tribute to his late sister (Mandi) Jaden Schwartz changed his number in the offseason to #17. It’s the same number Mandi wore when she played for the Yale University women’s hockey team.

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A promising prospect for Canada’s national women’s hockey team, Mandi Schwartz passed away from acute myeloid leukemia in 2011. She was 23.

On opening night, in his first official NHL® game for the St. Louis Blues wearing #17, Schwartz scored a goal.

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Fans celebrate as Jaden Schwartz scores his first goal of the season in the first game of the season wearing #17!

Last year Upper Deck created a special Heroic Inspirations game-worn jersey card of Mandi Schwartz that her charity (The Mandi Schwartz Foundation) is currently offering as a gift with donations. Upper Deck used additional patch pieces to create two other unique collectibles to share with the Schwartz family. Both were blow-up versions of her cards the company had framed. Her parents received a blow-up with the “Y” patch for Yale and her brother Jaden of course received a blow-up with the “17” patch. Since the family donated the jersey to Upper Deck, we just felt it was appropriate to do something special for them to help have a memorable keepsake from that jersey.

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Upper Deck presented Jaden Schwartz with this special framed blow-up card with the #17 patch from Mandi’s jersey embedded in the piece.

Recently Upper Deck was able to get an exclusive interview with Jaden to talk about the role Mandi played in his life and how her legacy lives on in with the Heroic Inspirations Upper Deck game-worn jersey card.

Q: When you think of having watched your sister in a #17 jersey, what comes to mind?
Jaden Schwartz: I watched Mandi play hockey her entire life and I always noticed how hard she worked and how dedicated she was. She always wanted to get better and improve, I really looked up to her. I’m extremely excited to wear number 17 for her, it will be emotional but a special moment for me and my family.

Q: What are your fondest memories of you and sister related to the sport of hockey?
Jaden Schwartz: My sister and I were really close so we spent lots of time playing numerous sports together, including hockey. Mostly, it was at the rink in Wilcox, Saskatchewan, but we also spent hours on the backyard pond at our house as well. Mandi loved being active, whether it was working out, spending time outdoors or spending time in the rink, she was always happy.

Q: If your sister ever helped you with your hockey game, be it in a technical or philosophical sense, what lessons or advice did she give you, or how did she help you?
Jaden Schwartz: Mandi always helped me whether she knew it or not. I always admired how focused and determined she was. She helped me in school when I needed it and she helped me in hockey, but I always learned from her by just watching and being around her.

Q: Can you describe the dynamic of relationship with your sister, and in what ways you were close with her outside of sharing the common interest of hockey? What other shared interests did you have?
Jaden Schwartz: Mandi and I always had the same interests and we spent lots of time together, along with our brother Rylan. Family was always very important to us so we were always close. Whether it was sports, school, vacation time or just relaxing most of the time we did it together.

Q: What would she think of these Heroic Inspiration cards of her, and how would she react if you were able to give her one of her own cards?
Jaden Schwartz: Mandi was always a humble, hard working person who earned all of her achievements and accomplishments. She wasn’t always the most talented, and maybe didnt have the most skill but she was always the most dedicated and always went the extra mile. Mandi would be all smiles and it would make her day if she was able to see one of her hockey cards.

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Fans can order Mandi’s special game-worn jersey card by visiting www.mandi17.org.

Q: What was the significance of No. 17 to Mandi? 
Jaden Schwartz: Mandi wore number 17 for a long time in hockey, including Notre Dame and Yale. When my brother Rylan and I were growing up we wore number 17. Mandi switched and decided to wear it as well because she was our biggest fan and wanted to be like us.

Q: How does it make you feel that her game-worn jersey card from Upper Deck outsells your game-worn jersey cards?
Jaden Schwartz: I am really happy that her card has been selling and people want to buy them because it’s for a great cause. The Mandi Schwartz Foundation has, and will continue to help families in need. Going through something that our family went through is the hardest thing that anyone could ever go through. I have learned so much about cancer awareness since Mandi got sick, and I hope to raise more awareness for other people.

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When 2014-15 NHL® Upper Deck Series One releases on November 5, 2014, it will mark the 25th consecutive season of Young Guns rookie cards appearing in products. At Upper Deck, we think that is something worth celebrating so there will be some special 25th Anniversary content in packs of the 2014-15 NHL® Upper Deck Series One release, but some of the coolest items will be found at the 2014 Fall Sportcard & Collectibles Expo.

Twice a year Upper Deck attends this fan friendly show to spend time with die-hard NHL® collectors, some of whom travel all the way from Europe to attend the show. It is important for us to say, “Thank you,” to our collectors both personally and with great promotions and giveaways. And for our 25th Anniversary, you better believe we are going all out to provide some great programs for our fans!

There will be a variety of interactive elements and events that will make this show very special for attendees that we will be sharing soon. One component of the event that every collector gets excited about however is Upper Deck’s Priority Signings wrapper redemption autograph cards. Fans can bring select new boxes to Upper Deck’s booth that are purchased from authorized dealers at the show to get one random Priority Signings autograph card for FREE. This year the design is drastically different to years prior as we pay homage to the iconic 1990-91 NHL® Upper Deck Young Guns rookie design. What’s more, we also sourced for imagery of all the players from their rookie seasons where available giving the cards a very unique Young Guns-like feel to them. Take a look:

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2013-14-NHL-Upper-Deck-Fall-Expo-Priority-Signings-Autograph-Luke-Schenn

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2013-14-NHL-Upper-Deck-Fall-Expo-Priority-Signings-Autograph-Jonathan-Huberdeau

2013-14-NHL-Upper-Deck-Fall-Expo-Priority-Signings-Autograph-Jason-Spezza

2013-14-NHL-Upper-Deck-Fall-Expo-Priority-Signings-Autograph-Jacob-Trouba

2013-14-NHL-Upper-Deck-Fall-Expo-Priority-Signings-Autograph-Felix-Potvin

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And for case breakers, there will be special black-bordered editions of these cards available of all the top NHL® stars and legends. None of these cards will be numbered higher than five copies.

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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. The NHL® Season has officially started and predictions on who will make it to the Stanley Cup Championship are in full swing. Great rivalry matchups the first night including Boston Bruins vs. Philadelphia Flyers, LA Kings vs. San Jose Sharks along with the Canadiens vs. Maple Leafs and Canucks vs. Flames. The San Jose Sharks are looking to start the season off strong after a devastating series end in the playoffs last season; and with young players emerging, including Logan Couture they seem to have the right moving parts to be the elite team that they hope to be this season. So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score 5 packs of the NEW 2014-15 Upper Deck NHL® Artifacts Hockey Cards!

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Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, October 10th at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
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Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this limited-edition anniversary set featuring athletes from a variety of sports.

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The cards are designed in the style of the famous 1989 Upper Deck Baseball set and consists of 110 base cards, 40 rookies and a bevy of amazing inserts. Each pack contains five cards with one being a rookie card.

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When it comes to the inserts however, that’s where things get exciting. There are autograph parallels and one-of-one printing plate parallels of the entire set.

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The double and triple autographs are city themed so you can find cards of players from different sports who achieved greatness playing in the same regions.

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The most buzz however seems to be around the Silver Celebration parallel set numbered to 250 copies. The first ten collectors who complete that set will be put into a draft where they can select one of ten incredible dual cut autograph cards featuring current Upper Deck spokesman along with deceased greats. Fans who complete that set should reach out to Upper Deck’s Marketing Team at upperdeckmarketing@upperdeck.com with a photograph of their completed set. UD will provide details on how they can submit their completed set for validation from there. Completed sets will be returned after the draft event.

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Collect the entire 150-card set numbered to 250 copies for your opportunity to score an incredible dual autograph cut card!

Packs were distributed to Upper Deck’s Authorized Distributor network and are being shared with participating hobby shops as a gift with purchase. Collectors should check with their local card shop on the availability of these special 25th Anniversary packs before they are gone!

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Fans have been loving 2014-15 NHL® Fleer Ultra, especially considering there are ZERO autograph redemption cards, all autograph content can be found LIVE in packs. Most people are not fans of redemption cards, but when they are good for a very special item, they certainly have their place. Such is the case with the 2014-15 NHL® Fleer Ultra Violet redemption cards. These redemption cards are good for one random parallel card from the 200-card base set with special rainbow foil numbered one-of-one!

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We have recently finished production on the base set parallels. They are being transferred to our redemption team where they will be checked for quality and then packaged for shipping. Fans who redeem these special cards should be able to receive them around the start of the season.

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There are also 30 Ultra Violet redemption cards good for the 30 rookie cards we will be creating after the season kicks off. Delivery of those will take a little longer understandably, but it should be very exciting for fans who redeem those cards to see what they get as this year’s rookie crop looks pretty great!

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