Archive for Hockey

Upper Deck would like to thank all the collectors, fans and shops who have helped to keep the company the collector’s choice over the last 25 years at the 2014 National Sports Collectors Convention. Upper Deck is pulling out all the stops to make the event memorable for fans in attendance and there will be a variety of special programs in place for every type of collector to take part in. And with the company’s incredible 130’x50’ corporate booth, fans will have plenty of ground to cover to see everything Upper Deck has to offer! Below is a breakdown on the events taking place at the National from Wednesday, July 30 through Sunday, August 3, 2014.

Kids Zone – Children are the future of the hobby and Upper Deck remains the category leader in youth marketing. We will have an area of our booth dedicated completely to kid-focused activities throughout the weekend with a “Draw Your Own Trading Card,” games & tournaments to win cool prizes and even visits from Upper Deck’s mascot, Coach Cardman!


Kids will find plenty of fun activities at the Upper Deck booth including a “Draw Your Own Trading Card” station!

Personalized 25th Anniversary Trading Cards – Have you always dreamed of one day being on an Upper Deck trading card? Well now is your chance as all week long at the show we will have a professional photographer onsite to shoot fans and then print actual Upper Deck 25th Anniversary trading cards for them on site. The best part about it is this service is absolutely FREE!


Get your very own personalized card made in the classic 1989 UD design to celebrate our 25th Anniversary!

Upper Deck Authenticated Man Cave – Upper Deck Authenticated will have an amazing “Man Cave” set up at the show designed to give fans an idea of just how great the company’s limited-edition collectibles can make a special sports-themed room look. Many of the items on display will be available for sale at special show pricing including ultra-rare memorabilia from the Suite One-of-One collection like a tournament-worn Tiger Woods Stanford autographed & inscribed polo.


Come see amazing memorabilia from the biggest names in sports like Tiger Woods, Michael Jordan, Wayne Gretzky, LeBron James and more!

Wednesday VIP Party – Upper Deck will help get the show started by making a special presentation at the Wednesday VIP Party to thank the company’s network of dealers in attendance at the show. Fans in attendance will also score with a special 6-card VIP set produced exclusively for the National Sports Collectors Convention and they will also have the opportunity to win one of three sealed packs of the new 2014 Upper Deck Exquisite Collection Golf! Immediately after the VIP Party fans are invited to visit the Upper Deck booth for birthday cake to help celebrate Upper Deck’s 25th Anniversary and an incredible FREE giveaway you will not want to miss!


Wrapper Redemption Promotion – Every year fans flock to the Upper Deck booth with new packs to score one of the exclusive wrapper redemption packs produced just for this show. Randomly inserted into these packs are incredibly limited autograph cards of top stars from the world of sports. Collectors just need to purchase five (5) packs of 2013 Fleer Retro Football, 2014 SPx Football, 2014 Upper Deck Football (Hobby)2013-14 Fleer Retro Basketball, 2013-14 SP Authentic Basketball2013-14 NHL SP Authentic, 2014 SP Authentic Golf, 2014 Goodwin Champions OR one (1) pack of 2014 SP Game-Used Golf to receive one (1) 2014 Upper Deck National Sports Collectors Convention Pack. EVERY 25TH COLLECTOR WILL RECEIVE A FREE FLEER RETRO AUTOGRAPH PACK FROM FOOTBALL OR BASKETBALL! These packs must be purchased from a Certified Diamond Dealer who will provide collectors with an Upper Deck issued voucher for the redemption program. The program will begin at 10:25 a.m. each day starting on Thursday and run as long as supplies last. Collectors can take advantage of the promotion up to four times per person, per day.


Fans everywhere will want to collect the 20-card set with 5 different cards available every day!







Case Breaker Promotion – Serious collectors who like cracking cases are in store for a very good time during the show as well! Collectors can open a sealed case purchased from a Certified Diamond Dealer at the show of 2013-14 SP Authentic Basketball, 2013-14 Fleer Retro Basketball or 2013 Fleer Retro Football without waiting in any lines at any time throughout the show to receive the following:

(10) 2014 Upper Deck National Sports Collectors Convention Packs (2 packs from each day)
(2) 2013 Fleer Retro Basketball Autograph Pack (3 autograph cards per pack)
(2) 2013 Fleer Retro Football Autograph Pack (3 autograph cards per pack)
(1) Case Breaker Raffle Ticket good for a random memorabilia item, premium hobby pack/box, trading card, or one of 25 premium National Autograph cards. The item selected will be immediately available to the participant.
*Note: This promotion is only available to the first 75 collectors who choose to take advantage of it.


Crack a case and you could score a super-premium autographed item like this!


Collectors love cracking cases of UD product for promotions like this at the National!

Upper Deck Educates – We are proud to debut a new program at the 2014 National Sports Collectors Convention with the company’s new Upper Deck Educates kits. Manipulative based learning in classrooms is all the rage these days, especially for youngsters learning math. Using trading cards in the classroom can actually help youngsters learn and we have worked to create lesson plans that include cards. We will be providing these kits which include background on manipulative based learning, a lesson plan and trading card product to elementary education teachers (Grades 4-6) for FREE while supplies last. Elementary educators attending need to email with subject title “Upper Deck Educates” to reserve a kit to pick up at the Upper Deck booth if they are attending the show. Please provide your full name, school and grade you teach so we can put them on reserve for you. Teachers will need to present a valid school identification to pick them up.


Upper Deck Random Acts of Kindness Scavenger Hunt – Collectors have enjoyed Upper Deck’s Random Acts of Kindness program and we will bring the excitement around that event to the 2014 National on Thursday. Upper Deck will hide 25 sealed Random Acts of Kindness envelopes throughout the Convention Center and share clues at the company’s corporate booth throughout the day. Lucky collectors who track them down can score sweet prizes like apparel and product!


The Exquisite Case Break – On Friday at 2:00 p.m. fans in attendance will want to make their way to the Sports Collectibles Center Stage for an extremely special event. Fans who are not at the show can watch through Upper Deck’s BreakersTV Channel. Upper Deck will bring up two of the company’s Authorized Group Breakers to help out with this special event in Steel City Collectibles along with Dave & Adam’s Cardworld, but spots in the break will be absolutely FREE and awarded during a special raffle at the company’s booth on Thursday night at 5:25 p.m. What will make this such an “exquisite” event is that Upper Deck will be breaking the company’s most premium products with 2013 Exquisite Collection Football and 2014 Exquisite Collection Golf.


Diamond Club Member & Candidate Reception – Almost two months ago Upper Deck announced a special private event taking place on Saturday. Here is that announcement and we will be sharing more details on this memorable event in the coming weeks!


Entertainment – What is a birthday party without a little entertainment? Appearing all day on Friday and Saturday at the Upper Deck booth is the incomparable Tim Carroll who will be creating a special cut-up card mosaic of a popular Upper Deck spokesman. Speed artist Tim Decker will appear at the Upper Deck booth on Friday from 3:25-5:30 p.m. creating incredibly artwork of top Upper Deck spokesmen that you will have to see to believe. And Saturday Upper Deck is excited to bring in a surprise guest during the afternoon that every sports fan will want the opportunity to see! Stay tuned for more details on that!

Photo Opportunities – Upper Deck will have a variety of VERY unique photo opportunities for fans to take advantage of throughout the convention hall and at Upper Deck’s corporate booth.

Expired Redemption Raffle – Upper Deck will accept expired redemption cards at the 2014 National Sports Collectors Convention to be entered into a drawing for 100 different prize cards available immediately at the show. The drawing will take place at 11:25 a.m. on Saturday and redemptions need to be received in by 11:00 a.m. that morning. Here are more details on the expired redemption raffle.

Decoy Reclamation Raffle – Upper Deck wants to see collectors help with recycling efforts. All week long any time fans bring 25 blank Upper Deck decoy cards in good condition to the UD booth they can score a free raffle ticket. On Sunday at 2:25 p.m. the company will hold a special raffle for those tickets with five limited-edition autograph cards up for grabs. So bring in those seemingly useless decoys to help conservation efforts while also getting the shot to score some pretty sweet collectibles as well.


National fans LOVE Upper Deck’s special giveaway promotions!

Special Giveaways – It may be our birthday, but you are the ones who get the presents! There will be a special FREE giveaway each day at the Upper Deck booth to help celebrate the company’s 25th Anniversary. The days and times you will definitely want to be at the Upper Deck booth are Wednesday (4:00 p.m.), Thursday (5:25 p.m.), Friday (3:00 p.m.), Saturday (1:25 p.m.) and Sunday (1:25 p.m.).


Celebrate 25 years of Upper Deck at the 2014 National Sports Collectors Convention!

Upper Deck will be sharing more details on events surrounding the 2014 National Sports Collectors Convention in the coming weeks, but it will definitely be an event collectors will NOT want to miss!

Comments (1)

Fans love Jeremy Roenick not just for his playing days, but now as an analyst with NBC. He is an all-around great guy and collectors certainly appreciate him as well. We recently had him in at Upper Deck Headquarters to sign a variety of cards, primarily for the upcoming release of 2013-14 NHL® Ultimate Collection. Take a look!







Additionally, Jeremy signed a few buyback autograph cards from the 1990-91 set which he said is one of his favorite cards. There is one key thing to note however if you are thinking about purchasing an autographed version of these cards. Watch what he says to watch out for:

So if you see a card like this, it likely is not legitimate because Jeremy would never disrespect Brett Hull’s face who also appears on the card with him.


Is this autograph found in the secondary market authentic? Not according to Jeremy Roenick who says he would never disrespect his buddy Brett Hull’s face by marking it up.

Categories : Hockey
Comments (0)

When 2014-15 NHL® Upper Deck Series One hits shelves in early November, it will mark the 25th consecutive release of this fan favorite set. Collectors have widely hailed Upper Deck’s Young Guns cards as the most collectible rookie cards in the market and with their long history and always stunning photography, it is easy to see why.

Today we are happy to share the first images of the base set from 2014-15 NHL® Upper Deck Series One:


More importantly we are excited to share some first images of the Young Guns cards that can be found in the product. Dozens of highly sought after draft picks and prospects will be added to the set as they skate in official NHL games this fall.



Stay tuned for more details on this highly anticipated release!

Categories : Brag Photo, Hockey
Comments (4)

This summer season The Hockey Hall-of-Fame is rewarding hockey fans all over and encouraging them to celebrate their favorite teams with NHL® TEAM FAN DAYS! The event will span over 30 days (through July and August) and for each special day a different team will be in the spotlight! As part of Upper Deck’s exclusive deal with the Hockey Hall-of-Fame and the NHL®, the trading card giant wanted to create something special for fans who visit these hallowed halls!

The first 1,000 guests with paid admission to the Hockey Hall-of-Fame each day will receive a FREE Upper Deck exclusive game-worn jersey card of that day’s featured team’s goalie! These cards were produced exclusively for the Hockey Hall-of-Fame and cannot be found in packs. The completed set will feature the top 30 goalies for each of the 30 NHL® teams including players like Carey Price, Corey Crawford, Henrik Lundqvist, Jonathan Quick, Martin Brodeur and more!

Hockey fans love their goalies so to be able to chase an entire set exclusively of goalie cards is a pretty unique opportunity for collectors. We encourage you to not only attend on the day your favorite team’s celebration, but we challenge you to try and collect the entire set! The Hockey Hall-of-Fame is also running a Twitter promotion where you can score an entire set of all 30 cards! Check it out!

Below is the schedule of days and the NHL® team that will be spotlighted on those days:


The horizontal design of the cards really allowed Upper Deck to show some awesome imagery of the goalies in action. Check out some images of the cards:





And see some fans enjoying the opportunity to grab them from the first weekend of Team Fan Days at The Hockey Hall-of-Fame!



Visit for more details on this promotion and other happenings at the Hall-of-Fame!

Categories : Hockey, Products
Comments (3)

Upper Deck pulled out all the stops to make sure the 2014 NHL Draft® wasn’t just exciting for the players who heard their names called over the weekend. We worked hard to make sure that hockey fans both young and old all had something enjoyable to do throughout both days of this annual event. It was impressive to see how many hockey fans were also collectors in the Philadelphia area as they jumped all over Upper Deck’s popular wrapper redemption program!


Dealers were busy providing packs to hockey fans for the wrapper redemption promotion!


Fans loved the packs!



And they drooled over insert cards and signed memorabilia we had on display!



Kids are a big focus of our marketing efforts these days so we took special care to make sure we provided youngsters with a great experience. Whether it was sharing some insert cards with them while they collected with Dad or having them play in a bubble hockey tournament, they were all smiles all throughout the NHL Draft®.




One of the big draws however, for kids and grown-ups alike was the opportunity to get professionally photographed in their favorite team’s jersey and get their very own Upper Deck card made for FREE! These keepsakes will be treasured by fans for years to come!





Upper Deck is all about bringing fans closer to the game which is why we brought in Dave “The Hammer” Schultz to spend some time with Flyers fans and sign FREE autographs for them on the second day of the NHL Draft®. He was great and gave all the fans time, working through a very long line.


Fans got in line early to get a free autograph from Dave “The Hammer” Schultz.



It was a great weekend for fans, and players alike. If you didn’t see what was happening behind the scenes, make sure to check out this story about “The Gauntlet” at the NHL Draft®! Special thanks to all our partners at the NHL, NHLPA and most importantly the fans who made this such a memorable event!

Categories : Hockey
Comments (0)