Archive for Hockey

Art cards have always played a key role in many trading card releases, but Upper Deck has taken them to another level with 2013-14 NHL® Ultimate Collection “Masterpiece” cards. Upper Deck worked with some very talented artists to create hand-painted, one-of-one “Original Masterpiece” cards of athletes that are just incredible. Fans can find them randomly inserted into packs of Ultimate Collection.

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Upper Deck also used the imagery from these cards to create a set called “Signature Masterpieces” which uses the same great artwork for an autograph parallel of these cards. We hope fans enjoy the beautiful set and the release when it comes out this week!

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Upper Deck has shared imagery of what fans can expect to find from legendary players in 2013-14 NHL® Ultimate Collection, but what really drives interest in new hockey products is content from the rookies. And this is a special year for rookies with Upper Deck’s Double Rookie Class. So, we invite you to view some of the live images of the incredible rookie card content in 2013-14 NHL® Ultimate Collection!

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2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Rookies-Ice-Premieres-Patch-Dougie-Hamilton

2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Rookies-Ice-Premieres-Patch-Brendan-Gallagher

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Upper Deck’s NHL® Ultimate Collection is always a favorite with serious collectors and the 2013-14 version will definitely have fans fired up. We have so many cool elements of the product to show, we are going to have to do it in chunks. Today the focus is on the legendary players and you got a taste of what Ultimate Collection would be like when Jeremy Roenick visited UD headquarters for a signing session. Now we wanted to show some of the other awesome cards in the set from other legendary hockey stars. Check out these live images from the product pack-out!

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2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Patch-Threads-Alex-Ovechkin

2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Patch-Jonathan-Toews

2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Patch-Joe-Sakic

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2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Shield-Mark-Messier

2013-14-NHL-Upper-Deck-Ultimate-Collection-Autograph-Shield-Patrick-Roy

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Quality. Innovation. Authenticity. Value. These are the core tenants Upper Deck was founded upon and the company works to make sure collectors find the athletes they love and get the value they expect when opening the company’s trading card products. To thank customers for 25 amazing years, Upper Deck put together a variety of pack and case breaker promotions to engage fans of every level at the National Sports Collectors Convention.

For pack breakers, they could secure a special set of different cards each day by opening five packs of new UD products at the booth. Randomly inserted into some of these packs were limited-edition autograph cards and fans who were lucky enough to pull them were beyond excited.

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Another youngster grabbed an awesome LeBron autograph!

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Grabbing a Jordan autograph card from the packs was pretty special for this fan!

Also at the show was Upper Deck’s case breaker promotion where fans could score wrapper redemption packs and a special case breaker bonus item at the show. The display of incredible cards up for grabs at the start of the show had fans lined up to crack cases in hopes of scoring one of these special items.

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With an incredible selection of limited-edition cards available, fans were breaking UD cases all weekend long at the National!

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This Cleveland fan was thrilled to pull a LeBron James autograph card!

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Out of his 20 wrapper redemption packs, this fan defied the odds and scored three incredible autograph cards!

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Here is a close-up look at the major haul!

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Case breakers jumped all over UD’s promo when the show started on Wednesday night!

At the start of the show Saturday most of the cards had been claimed, but there were still quite a few Jordan autographs that had collectors busting cases until the end of the show!

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With a few Jordan autograph still available, fans delighted in the opportunity to score one!

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Die-hard collectors kept cracking cases throughout the weekend!

And while all this was happening, fans happened upon some pretty incredible cards. Take a look at just some of the BIG HITS found during the week from new Upper Deck products!

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LeBron James autograph and a Precious Metal Gem!

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This collector from San Antonio was fired up to find a David Robinson autograph 1-of-1 buyback card!

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These two collectors were cracking 2014 SP Authentic Golf and happened upon Tiger Woods and Rory McIlroy autographs!

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A dual Jordan and Bird hard-signed autograph had this fan all smiles!

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WOW!!!

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This collector felt the need to sit down after pulling a Jordan autograph.

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An original art card of Da Vinci from Goodwin Champions created quite a buzz at the UD booth!

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Big hits, big hits, BIG HITS!

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Upper Deck is preparing to issue the company’s 25th consecutive release of hockey cards officially licensed by the NHL® and NHLPA. And with a new season of NHL® trading cards hitting store shelves today, Upper Deck wanted to do everything possible at the 2014 National Sports Collectors Convention that when it comes to hockey, we are the collector’s choice!

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While fans certainly had plenty of incredible hockey pulls at the National show, UD wanted to do something more to engage fans!

It wasn’t just about showing amazing Upper Deck Authenticated NHL® memorabilia or showcasing incredible NHL® pulls from Upper Deck collectors, but creating an engaging event program that invited fans to personally experience the game. Upper Deck brought in NHL star goalie Steve Mason formerly of the Columbus Blue Jackets and now with the Philadelphia Flyers to sign free autographs for attendees.

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For some young collectors, it was the first autograph they ever received and to have it happen in person was extra special.

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These young collectors were so excited to get their first autograph card they couldn’t stand still!

Mason was incredible and even though he had an injury earlier that week on his non-signing hand, he embraced it, even taking a picture with a fan who had a similar injury. Fear not Flyers fans, Mason assured us he would be okay in a couple weeks!

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As part of Upper Deck’s exclusive agreement with the Hockey Hall-of-Fame, Upper Deck also brought in the keepers of the Cup to show off a variety of incredible NHL® bling that fans enjoyed getting pictures with throughout the weekend. On display were some incredible championship rings.

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Also on display was an incredible collection of trophies like the Calder Memorial Trophy, the Prince of Wales Trophy, the Hart Memorial Trophy, the Clarence S. Campbell Bowl and the Vezina Trophy. It was an incredible opportunity for fans to get closer the game they love and that is what Upper Deck is all about.

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