Archive for Hockey
Brag Photo: Upper Deck Booth at 2012 Sports Licensing Show in Las Vegas
Posted by: | CommentsEach year hundreds of companies that produce sports collectibles, apparel and branded items converge on Sports Licensing Show in Las Vegas, Nevada to show off their latest and greatest items to potential buyers. Companies also meet with leagues on licensing opportunities as well. And each year the Upper Deck booth is one of the places where sports fanatics often stop, stare and sometimes drool as they take in our impressive lineup of signed and game-used memorabilia. Take a look at the booth as we finish setting up and make sure to drop by if you are at the show!
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Brag Photo: Surprise Hard-Signed Autograph Content Included in 2011-12 NHL Black Diamond
Posted by: | CommentsUpper Deck’s 2011-12 NHL Black Diamond released today and collectors seem to be enjoying the product putting together jersey puzzle cards, scoring great rookies from this year’s class and also getting a kick out of the Championship Rings cards as well. But there are some surprises that collectors may find as they bust packs of the product throughout the weekend which is why we did not release the checklist to media until today.
Upper Deck sprinkled in a 2011 Parkhurst Champions autograph cards of Eric Lindros that should be considered very rare. In an effort to reduce redemptions, these cards were pulled from the initial product and when they came in recently, we decided to deliver the next available release (2011-12 NHL Black Diamond) as a surprise insert to get them into the market. The non-serial numbered Lindros autograph cards all belong in their respective Group A seeding for the Parkhurst Champions autograph checklist.
Next, we received in nine (9) total buyback cards for Sidney Crosby that were randomly inserted into 2011-12 NHL Black Diamond. Collectors may be lucky enough to find a hard-signed version of his Premier Cuts, Pride of Canada or Run for the Cup rookie cards numbered to just three copies.
Worthy of note, these cards are all have a numbered hologram on the back and a Certificate of Authenticity card that goes along with them. The COA card has a matching numbered hologram on it. DO NOT purchase these cards without the hologram on back and a matching COA card like you see below as they are very likely counterfeits.
We hope you enjoy 2011-12 NHL Black Diamond and wish those of you luck in finding some of these exciting new additions to the product!
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The Upper Deck NHL Rookie Boot Camp Series Continues; Ryan Ellis Was Bad With Money
Posted by: | CommentsEvery year we have a great time at the NHLPA Rookie Showcase where Upper Deck has the opportunity to spend time with the top NHL rookies. One of our goals we have leaving the event it to come up with a fun way to introduce the new rookies to fans and for the last few seasons we have done that with our Rookie Boot Camp videos which have been pretty popular with hockey fans around the world. After all, one of these players will likely end up being the next big Upper Deck rookie card, so fans should get to know them.

Ryan Ellis who was recently called up by the Nashville Predators is the lead character in UD's new Rookie Boot Camp video.
And fans of these videos will have a whole new series of videos to enjoy throughout the course of the season with the second video launching today. After two successful seasons, Upper Deck put Coach Ron Cherry on the bench and brought in Coach Dewey Schuntz who is widely regarded as the worst rookie in NHL history. It was our hope he could teach the players what not to do and we think he did a great job. Watch this second video where Coach Schuntz works with Ryan Ellis of the Nashville Predators to help him get better managing his money. Also, look for two small cameos from Jake Gardiner of the Toronto Maple Leafs and Marcus Kruger of the Chicago Blackhawks.
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Get Closer To The NHL Than Ever Before; Become A UD Stick Kid!
Posted by: | CommentsThousands of fans will be descending on Ottawa, Ontario for the 2012 NHL All-Star Game, but one fan will get to experience the event like no other courtesy of Upper Deck. We are looking for a youngster (boy or girl) to represent Upper Deck at the 2012 NHL All-Star festivities working with the players as a Stick Kid. Former Upper Deck Stick Kids have all claimed this was one of the best experiences of their lives as they came face to face with the greatest stars in the NHL.
Upper Deck Stick Kids serve UD at the NHL All-Star Superskills Challenge and also get great access to the players during the event. It is a dream job for the kid chosen and to have the opportunity to win is not that difficult. Youngsters in the Ottawa area simply need to submit an essay as to why they feel they should be selected as Upper Deck’s Stick Kid for the NHL All-Star Festivities.
We will be taking applications at the Bell Cup and kids can also submit their application to us via e-mail at Stick_Kid@upperdeck.com up until Friday, January 13, 2012. Good luck to all those participating!
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