Archive for Hockey

Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this limited-edition anniversary set featuring athletes from a variety of sports.


The cards are designed in the style of the famous 1989 Upper Deck Baseball set and consists of 110 base cards, 40 rookies and a bevy of amazing inserts. Each pack contains five cards with one being a rookie card.




When it comes to the inserts however, that’s where things get exciting. There are autograph parallels and one-of-one printing plate parallels of the entire set.



The double and triple autographs are city themed so you can find cards of players from different sports who achieved greatness playing in the same regions.





The most buzz however seems to be around the Silver Celebration parallel set numbered to 250 copies. The first ten collectors who complete that set will be put into a draft where they can select one of ten incredible dual cut autograph cards featuring current Upper Deck spokesman along with deceased greats. Fans who complete that set should reach out to Upper Deck’s Marketing Team at with a photograph of their completed set. UD will provide details on how they can submit their completed set for validation from there. Completed sets will be returned after the draft event.


Collect the entire 150-card set numbered to 250 copies for your opportunity to score an incredible dual autograph cut card!

Packs were distributed to Upper Deck’s Authorized Distributor network and are being shared with participating hobby shops as a gift with purchase. Collectors should check with their local card shop on the availability of these special 25th Anniversary packs before they are gone!


Comments (8)

Fans have been loving 2014-15 NHL® Fleer Ultra, especially considering there are ZERO autograph redemption cards, all autograph content can be found LIVE in packs. Most people are not fans of redemption cards, but when they are good for a very special item, they certainly have their place. Such is the case with the 2014-15 NHL® Fleer Ultra Violet redemption cards. These redemption cards are good for one random parallel card from the 200-card base set with special rainbow foil numbered one-of-one!


We have recently finished production on the base set parallels. They are being transferred to our redemption team where they will be checked for quality and then packaged for shipping. Fans who redeem these special cards should be able to receive them around the start of the season.


There are also 30 Ultra Violet redemption cards good for the 30 rookie cards we will be creating after the season kicks off. Delivery of those will take a little longer understandably, but it should be very exciting for fans who redeem those cards to see what they get as this year’s rookie crop looks pretty great!

Categories : Hockey
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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Hockey season has sprung and for some this is more exciting than the holiday season. Watching what teams are coming out strong in preseason games, what rookies will make an impact and keeping an eye out on juniors who will be available in the 2015 NHL® Draft. Connor McDavid of the Erie Otters just so happens to be one of the top centers in juniors that people will be focusing on throughout the season. So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score 10 packs of 2014 Upper Deck Team Canada Juniors Hockey Cards.2014-Upper-Deck-Team-Canada-Connor-McDavid


Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, September 26th at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the card set will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.
Categories : Hockey
Comments (38)

A lot has changed from the Civil War era when sports cards first debuted to today, but none has had more of an impact on the industry than the internet. Initially many feared the internet would signal the end to the way trading cards are bought and sold, but for the most part, it has been a positive tool for collectors, hobby shop owners and trading card manufacturers who have chosen to embrace this technology to find new levels of engagement in this hobby. It is clear that Upper Deck has done a great job of engaging their fans through online tools like this Blog, their company website, their Facebook page, their YouTube channel and their Twitter accounts for sports, hockey and entertainment. The tools Upper Deck provides make it a lot easier to be a trading card collector and to stay up to date with the latest happenings with the company.

There used to be trading card clubs where collectors could get together to trade with each other and share their latest trading cards. That is all done online nowadays as there are a variety of online communities where collectors share their great pulls and trade with each other on various forums. And how awesome is that to see the internet bring like-minded collectors together to experience the hobby on a whole new level no matter if they live in Topeka, Kansas or Moosejaw, Saskatchewan.

Arguably the biggest change from before the internet era was how cards are bought and sold. Instead of walking down to your local hobby shop, today you can buy or sell trading cards with a few clicks of the mouse. Unfortunately with internet sales of collectible items come unscrupulous buyers and sellers looking to make a quick buck by taking advantage unsuspecting collectors. Upper Deck has definitely adapted to the times by creating their Authorized Internet Retailer group as a way of protecting consumers from these online predators. If you live in the United States and purchase sealed product online, make sure you are only purchasing your Upper Deck cards through these Authorized Internet Retailers.

OC Dugout is an Authorized Internet Retailer for Upper Deck that routinely brings athletes in for signings. Here Reggie Jackson signs at the popular Southern California store.

Dave & Adams Cardworld Tonawanda, NY 14150 (888) 440-9787
East Coast Connection Lyndhurst, NJ 07071 (201) 438-4327
Fox Sports Cards Marion, IL 62959 (618) 997-3800
Legacy Sports Cards Las Vegas, NV 89117 702-341-6525
Legends Sports and Games Grand Rapids, MI 49512 (866) 975-2518
OC Dugout Anaheim, CA 92804 (714) 527-6319
Republic Jewelry & Collectibles Auburn, ME 04210-6150 (877) 422-7979
South Bay Baseball Cards Inc. Lomita, CA 90717 (310) 530-5818
SportsCards Etc. McKees Rock, PA 15136 (412) 787-3235
Steel City Collectibles McKeesport PA 15132 (412) 672-6200
The Hobby Box Wilmington, NC 28403 (910) 350- 2858

And if you live in Canada, make sure to check out these Authorized Internet Retailers for your Upper Deck purchases.

D&M Sports Cards in Canada is a huge retail sports store that also has a strong online presence.

Breakaway Sports Cards Hamilton, Ontario L9C 2Y6 (289) 755-0966
Cardboard Memories Brampton, Ontario L6Z 1R3 (905) 846-1058
Cartes Timbre et Monnaies Ste-foy Sainte-Foy, PQ G1V 4P7 (418) 658-5639
Clouts’n’Chara Kitchener, Ontario N2H 5G3 (519)-954-8278
Collector’s Avenue Montrea, Quebec  H3W 3C2 (514) 488-8881
D & M Sportscards Moncton NB E1G 1A6 (506) 852-3244
Maple Leaf Sports Calgary, Alberta T2E-2T9 (403) 338-0668
Red Nails II North York, ON M3L 1B2 (416) 242-7899
Superstars Winnipeg, MB R3J 0H3 (204) 831-9001
Wayne’s Sports Cards Edmonton, Alberta T5T 1L6 (780) 483-3177

The trading card industry was slower to adapt to the internet, but it is clear Upper Deck and others are using other industries as a blue-print for what works best in this digital age. I’m not sure what new online invention will be next to blow customer’s minds, but I’m sure it will serve to make the hobby better and keep the industry alive. How do you think the internet will change the world of sports card collecting next and how else to you think it has changed the hobby?

Make sure to look for the Upper Deck Authorized Internet Retailer logo when purchasing sealed UD product online.

Sam is a young writer from Minneapolis, Minnesota. When’s he’s not watching sports he’s tweeting about it. You can follow Sam on Twitter @Chinookverify.


The 2014-15 NHL® season is approaching and fans are fired up about the opportunity to score some of the first cards from the new Fleer Ultra Hockey set.  Recently we asked our fans on Twitter, “Tell us why you are excited to break some packs of this family friendly new release!” Here is some of what we heard:

Jamie McKenzie ‏@jmemcnz 

@UpperDeckHockey @NHL Would love to pull a Toews National Heroes card, those things look sweet! Also my new favourite base set to collect!


Turk Behlmann ‏@DieselDugong 

@UpperDeckHockey @NHL Very excited. Pre-ordered two boxes and can’t wait to rip. Looking forward to those sweet inserts.

UltSportsCards ‏@UltSportsCards 

@UpperDeckHockey I really like the design of the subsets. Great job UD. We hit a 1/1 RC redemption feel free to send Ekblad


Mazz ‏@iMazz25 

@UpperDeckHockey Oh my gosh I want a box of this product so bad


What is really great about the 2014-15 NHL® Fleer Ultra product however is that it is perfect for parents to open up with their kids. As we have highlighted before, collecting hockey cards is a great hobby to allow parents to bond with their kids. With a low price point and content that has a little something for everyone, Fleer Ultra is a great product to share with the entire family. Share a pack with someone you love!

For those who are just starting to learn about the hobby of collecting hockey card, it is also the perfect type of product to get your feet wet with. If you consider yourself a beginner or intermediate collector, try some packs of 2014-15 NHL® Fleer Ultra and for more tips on getting started in the hobby, check this out!

Categories : Hockey
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