Archive for Hockey

The Sportscards & Memorabilia Expo takes place twice a year in Toronto, Ontario and continues to be a huge event for puck fans from around the world. As we continue to celebrate the Upper Deck’s NHL® Double Rookie Class, fans are in store for a memorable event full of super-collectible elements they will love!


Here is everything you need to know about UD’s plans for the 2014 Spring Sportscard & Memorabilia Expo in Toronto:

Priority Signings Promotion – Friday at 5:00 p.m., Saturday at 10:00 a.m. & again for Happy Hour at 5:00 p.m. and Sunday at 12:00 p.m.
Purchase one (1) hobby box of any of the following products from a Certified Diamond Dealer at the show and you will receive a special voucher good for a FREE Upper Deck Priority Signings Autograph card:

2013-14 NHL® UD Series 2
2013-14 NHL® SPX
2013-14 NHL® SP Game Used
2013-14 NHL® Black Diamond
2013-14 NHL® Artifacts

Bring that product along with the voucher you receive from the vendor to the Upper Deck booth and receive a FREE 2013-14 NHL® Upper Deck Priority Signings Autograph card at random after opening the product there. Priority Signings promotion will only be available during posted hours and while supplies last for each time period. One box per person, per day. Below is the checklist:





Spring Expo Priority   Signings


Brock Nelson Islanders #d to 50


Justin Fontaine Wild #d to 50


Jon Merrill Devils #d to 50


Jacob Trouba Jets #d to 50


Jeff Zatkoff Penguins #d to 50


Michael Bournival Canadiens #d to 50


Scott Laughton Team Canada #d to 50


Will Acton Oilers #d to 50


Tanner Pearson Kings #d to 40


Frederik Andersen Ducks #d to 30


Tyler Johnson (NHL) Lightning #d to 30


Jordan Schroeder Canucks #d to 30


Max Reinhart Flames #d to 30


Valeri Nichushkin Stars #d to 30


Edward Pasquale Jets #d to 25


John Gibson Ducks #d to 25


Mikael Granlund Wild #d to 25


Mike Kostka Lightning #d to 25


Morgan Rielly Team Canada #d to 25


Nail Yakupov Oilers #d to 25


Ryan Strome Islanders #d to 25


Sean Monahan Team Canada #d to 25


Tomas Hertl Sharks #d to 25


Aleksander Barkov Panthers #d to 15


Elias Lindholm Hurricanes #d to 15


Mathew Dumba Wild #d to 15


Nathan Beaulieu Team Canada #d to 15


Tomas Jurco Red Wings #d to 15


Seth Jones Predators #d to 11


Brendan Gallagher Team Canada #d to 10


Nathan MacKinnon Team Canada #d to 10


Dustin Byfuglien/Jacob   Trouba Jets/Jets #d to 10


Ville Leino/Cory Conacher Sabres/Sabres #d to 10

Priority Signings Case Breaker Promotion – Open all day, every day while supplies last
Purchase one (1) sealed case of hobby case of 2013-14 NHL® Artifacts (16 count), 2013-14 NHL® Black Diamond (12 count), 2013-14 NHL® SP Game-Used (8 count inner case) or 2013-14 NHL® SPx (12 count) from an Upper Deck Certified Diamond Dealer and bring to the Upper Deck along with your voucher. Limit one case per person per day on Friday and Saturday, if product remains Sunday, multiple cases can be opened by collectors. Open it at the booth and receive the following items:

  • One (1) FREE 2013-14 NHL Upper Deck Priority Signings Autograph cards at random
  • One (1) FREE 2013 Upper Deck Team Canada uncut sheet (only available to the first 50 fans)
  • One (1) bonus instant redemption item from the checklist below.




Bobby Orr Bruins #d to 5


Dion Phaneuf Maple Leafs #d to 5


Evgeni Malkin Penguins #d to 5


Jason Spezza Senators #d to 5


Jonathan Bernier Maple Leafs #d to 5


Jonathan Toews Blackhawks #d to 5


Mats Sundin Maple Leafs #d to 5


Nathan MacKinnon Avalanche #d to 5


Phil Kessel Maple Leafs #d to 5


Taylor Hall Oilers #d to 5


Dion Phaneuf/Morgan Rielly Maple Leafs/Maple Leafs #d to 4


Lars Eller/Alex Galchenyuk Canadiens/Canadiens #d to 4


Mario Lemieux Penguins #d to 2


Matt Duchene/Nathan   MacKinnon Avalanche/Avalanche #d to 2


Taylor Hall/Nail Yakupov Oilers/Oilers #d to 2


Wayne Gretzky Oilers #d to 2


Bobby Orr Vegas Industry Summit 1 card


Wayne Gretzky Vegas Industry Summit 2 cards


Bobby Orr/Wayne Gretzky Vegas Industry Summit 1 card


2013 Rookie Framed Signed   Photo NHLPA Rookie Showcase 1 item


Seth Jones Signed Stick NHL Draft 1 item


Nathan MacKinnon Signed   Stick NHL Draft 1 item


Seth Jones Signed Glove NHL Draft 2 items

Bubble Hockey Tournament – Friday at 8:30 p.m., Saturday at 1:00 p.m. and Sunday at 3:00 p.m.
Upper Deck’s Bubble Hockey tournaments are a huge draw at every expo and the best part is they are FREE! Fans can practice throughout the show and take part in the tournaments at the designated times. Sign up prior to the events starting and take on the best the Expo has to offer to win a variety of fun prizes from Upper Deck.


Orr a Day Giveaway & FREE Raffle – Friday begins at 7:30 p.m., Saturday at 4:00 p.m. and Sunday at 2:00 p.m.
Every day Upper Deck will give fans the opportunity to walk away with a FREE Limited-Edition Bobby Orr Autograph card. Fans can also score other autograph cards, memorabilia cards, promotional sets, boxes and more! Make sure to stop by the Upper Deck booth prior to these specified times to secure a free raffle ticket to score some exciting prizes that you won’t want to miss. No purchase necessary!


Every day at the Spring Expo, Upper Deck will give away one of these limited-edition autograph cards of Bobby Orr in a FREE raffle!

Edmonton Oiler Jersey Promotion – First 25 customers
The first 25 customers who show up to the Upper Deck booth wearing an Edmonton Oilers jersey and who bring a sealed box of Upper Deck’s new Edmonton Oilers Collection will receive a FREE uncut Edmonton Oilers Collection sheet. The sheet features all the base set cards and will look amazing framed.


Photo Opportunity – All day, every day!
Make sure to bring your cameras or camera phones as Upper Deck will have some really cool items on hand to grab a photo with.

Donate Your Unwanted Cards – All Day, Every Day!
Upper Deck encourages fans who have unwanted cards to bring them to the Spring Expo and drop them off at the Breakaway Sports Cards booth (#602 & #603) at any time during the show. The team at Breakaway will be donating the cards to the McMaster Children’s Hospital in Hamilton, Ontario. It is a great way to share the fun of the hobby with some deserving kids who will certainly appreciate them.

Twitter & Instagram
If you are tweeting or posting images to Instagram from the 2014 Spring Sportscard & Memorabilia Expo make sure to use hashtag #UDDRC to share any cool UD Double Rookie Class items you received. On Twitter make sure you are following @UpperDeckHockey, @UpperDeckSports, @sportcardexpo and @AJSportsworld! On Instagram, watch for images from UD by following @upperdecksports!

Categories : Hockey
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When Upper Deck first announced the company’s new Random Acts of Kindness program as a part of Upper Deck’s year-long 25th Anniversary celebration, collectors were buzzing about it. The program is designed to reward those individuals who give back to others, who are helpful and who make the hobby of collecting trading cards and memorabilia so much fun. Upper Deck began monitoring Twitter, Facebook, message boards, chatrooms and talking with industry insiders to begin compiling an ever-growing list of individuals worthy of a personalized mail day they would not be expecting.

As these surprise packages began arriving, people started getting very excited. We are only a month into the program officially, but collectors are beginning to realize, if they do good, they may be rewarded for it. That being said, it is our hope here at Upper Deck that collectors will look to do good deeds because it makes them feel great and because it is the right thing to do. The opportunity for a surprise mail day would just be a cherry on top of an already excellent sundae.

Here are just some of the responses from unsuspecting do-gooders thus far:

Trevor Cunningham (Montreal Canadiens Fan)
So Fedex arrived very early today, but I was not expecting a hefty box from Upper Deck. I opened the box with the Upper Deck Logo on it it says “Random Act of Kindness.” No idea what this is about, so I open it up and find some cool 25th Anniversary Promo stuff from Upper Deck: a pen, a little box cutter for busting boxes, a t-shirt and warm-up jacket. When I unrolled the shirt a team bag of cards fell out. I opened them up to find some 25th Anniversary promo cards and this for my personal collection!


This Montreal Canadiens collector scored a rare Galchenyuk autograph card that any Habs fan would covet!

@BrandonLawson87 (Florida State Fan)
Still tripping over the awesome #mailday from@UpperDeckSports #UDRAK

Big thanks to @UpperDeckSports for the best #mailday ever with the giant @Jaboowins card


UD created a special blow-up card of Jameis Winston to share with one of his biggest fans!

@jdetter23 (Upper Deck Black Basketball Fan)
WOW. I am blown away @UpperDeckSports by the #UDRAK . Thank you so much!!!


Jeffrey Detter was disappointed he couldn’t get any of the new Upper Deck Black Basketball, so when a free box showed up at his door he was shocked!

There are some others who have received surprise mail days from Upper Deck who many would argue are just as deserving as the collectors above. The only thing really different about them is that they happen to be famous.

First up was a former NHL® player and now analyst for the NHL® Network; Jamal Mayers. He saw a collector bragging about a 2013-14 NHL Black Diamond Championship Rings insert of Mayers and he shared he would love to get one of the cards. Upper Deck went ahead and sent him a care package with some of those cards along with a special oversize version of the card. Jamal was all smiles upon receiving that surprise mail day.


We supersized the Upper Deck card Jamal Mayers was trying to track down.

Then there is actor, director and Hollywood icon Kevin Smith who has been a good friend to Upper Deck over the years. As an incredibly passionate Edmonton Oilers fan, we just had to hook him up with the new Edmonton Oilers Collection product when it was released. To say he was excited about it is a bit of an understatement.

Gonna roll around in the contents of this @UpperDeckSports box like Suvari in AMERICAN BEAUTY.


Kevin Smith is a great guy and a great fan so of course it is fun to share items with him from the team he loves.

Then you have a fun story with pro football Hall-of-Famer Barry Sanders. When he saw he was paired with Tiger Woods on a dual autograph card in the Tiger Woods Master Collection set, he was blown away as he knew his kids would love it. Unfortunately the card was a one-of-one and not something that even he could easily own. That’s when Upper Deck jumped in and created a special blow-up version of the card and then we had Tiger Woods sign it and include a personalized message to Barry which read, “To Barry, Thank you for all the unforgettable moments! – Tiger Woods”


Upper Deck’s Marketing Manager shows off a special Upper Deck Random Acts of Kindness piece for Barry Sanders that Tiger Woods signed and inscribed to him.

And lastly you have a situation where both the athlete and the collector mix. Michael Doffing is a die-hard Ken Griffey Jr. collector who we recently featured here on the Upper Deck Blog for his birthday. Knowing how much Doffing enjoys Griffey and also knowing how much he has given back to fellow collectors over the years made him a perfect candidate for the Upper Deck Random Acts of Kindness promotion. We had Ken sign a personalized blow-up card to Doffing and sent it off to him along with some other limited-edition collectibles and promotional items we knew he would enjoy. We enjoyed reading his excited post on Facebook where he shared his excitement about receiving this unexpected package.


Ken Griffey Jr. signed a special 25th Anniversary blow-up card specifically for one of his biggest fans for Upper Deck’s Random Acts of Kindness program.

If this shows fans anything, it is to expect the unexpected with Upper Deck’s Random Acts of Kindness program. You don’t know when we will strike or where, but if you end up receiving a package with this special sticker on the outside, odds are you are in store for something you will thoroughly enjoy as we work to thank all those fans who helped make this such a memorable 25-year run for Upper Deck!


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Some creative sports fans who celebrate Easter are getting creative with their gift giving this season. Recently we saw a couple great images of Easter Baskets we really loved where Upper Deck packs and were cards were used. The first one is for a younger collector who loves NHL® hockey cards and it came out really nice.


And then was an Easter Basket for an adult collector from his wife with a little more higher-end chase involved.


If you are looking to put together an Easter Basket for your loved one who loves sports, make sure to include some Upper Deck packs, insert cards or even memorabilia.

Categories : Collectors, Football, Hockey
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It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. The 2014 NHL® Playoffs kicked off last night and the Montréal Canadiens had a thrilling Game 1 OT win over the Tampa Bay Lightning. Daniel Briére made a fantastic pass to teammate Dale Weise who scored the game winning goal. So let’s put up a throwback card and see if our fans can come up with some great captions for the card! Please share your comical caption to this card for your opportunity to score five (5) packs of 2013-14 NHL® Fleer Showcase!



Important Promotion Guidelines:

  1. You can only submit one comment per email address so think about it before you post.
  2. Comments are moderated so keep them clean and in good taste as we have a lot of youngsters on these pages. Comments deemed inappropriate will not be posted or eligible to score card set(s).
  3. Make sure to review other caption before you post. If you have the same comment as someone else or make slight improvements to it, the credit will go to the first person who posted the comment.
  4. You have until Friday morning, April 18 at 8:00 a.m. PT to post your caption before this promotion is closed.
  5. Upper Deck will review the captions posted and select one (1) fan who most skillfully share a comical comment to coincide with this card.
  6. Only the customer selected to receive the card packs will be contacted via email, so please make sure to provide an accurate email address when you leave your comment.


Categories : Hockey, Uncategorized
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By now most collectors know it is a special year to collect NHL® cards with Upper Deck’s Double Rookie Class in full effect for 2013-14 hockey releases. Savvy collectors also know that now is the time of year where more serious hockey products begin to make their way to the market and a product that has been getting more and more buzz is the 2013-14 NHL® Fleer Showcase release. Recently we shared some preview images which really got fans excited, but the key drive to the product is the rookie autograph patch cards.

Falling at one per box on average with two levels of rarity, the rookie autograph patch cards will be high in demand with collectors and should provide a lot of fun chase with some many awesome patches used in the product. Take a look at some live images of rookie autograph patch cards in the product from the product pack out!







Categories : Brag Photo, Hockey
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