Archive for Collectors

At the Sportscard & Memorabilia Expo collectors tend to get serious for Upper Deck’s wrapper redemption programs. Fans flock to the Upper Deck booth to participate in order to score FREE Priority Signings autograph cards for opening up boxes with the UD team.


With so many collectors opening Upper Deck packs, boxes and cases, it was only a matter of time before they discovered something great!

It gets very exciting during these times as collectors will naturally pull a variety of incredible cards. Here’s a quick look at some of the awesome cards we saw pulled from fired up collectors at the show!


A Gretzky buyback autograph!


Another Gretzky buyback autograph!


A Mario Lemieux buyback autograph!


A Jari Kurri buyback autograph!


A Michael Jordan autograph card!


The last pack in the last box of the case had this card hiding within. Never leave a pack behind!


There were even some larger than life pulls by these two Habs fans!

Collectors opening up cases can score some amazing cards and memorabilia from Upper Deck. Take a look at what these fans scored in their case breaks!


A NHL Draft ticket signed by every 1st round pick!


A NHL rookie signed helmet!


A Gretzky Priority Signings Exclusive autograph card!

The big card everyone was looking for was the Nathan MacKinnon autograph rookie patch card from The Cup. And wouldn’t you know it? We caught a fan opening one LIVE!

Some collectors just bring incredible cards by the Upper Deck booth as well. Check this out!


It’s incredible to see one of these Crosby rookie cards from The Cup, but to see three with such amazing patches was incredible. The collector shared he was offered $95,000 for all three and turned it down.

Categories : Collectors, Hockey
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Cultivating the next generation of collectors is important for Upper Deck so at every trade show we attend, we look for ways to engage younger fans. The recent Sportscard & Memorabilia Expo was certainly no different as kids had an incredible experience courtesy of Upper Deck. Take a look at some of the fun that was had by the future of the hobby at the show!


While they may be smaller than full grown collectors, make no doubt about it, these young collectors are serious!


And they can pull BIG cards just like the big guys. This young man was thrilled to pull a Carey Price autographed memorabilia card!


And just try to get this box of Upper Deck Team Canada cards away from this young man. Good luck! We are pretty sure he went to bed with them that night!


Upper Deck staff loved getting the opportunity to show kids how trading cards were made on large uncut sheets!


Lots of kids took the opportunity get their very own Upper Deck trading card made. Even this Young Gun for Team Canada!


When it came to promotions like our Lights Out hockey tournament, kids dominated as well. The youngster to the left dominated the competition!


UD hosted a dance party in the booth where kids could score cool prizing!


At the end of the show we had two groups of kids have a sing off. This group known as “Boys to Boys” sand a stunning rendition of “The Hockey Song” to score a victory!

Categories : Collectors, Hockey
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Most collectors know Upper Deck’s mascot Coach Cardman, but every October he transforms into, “Coach Cardcula!” The Coach was an instrumental force in helping Upper Deck remain at the forefront of charity efforts in the sports card & collectibles category over the last week! Our efforts are also designed to engage kids and cultivate the next generation of collectors.


Upper Deck staff accompanied Coach Cardcula to Rady Children’s Hospital to bring some smiles to kids and their families. We were escorted by a very friendly nurse from room to room where Coach entertained the kids and shared ample amounts of their favorite Upper Deck packs with them. It was awesome to bring see the excitement on the kid’s faces as they opened packs or played Upper Deck Marvel games.


Two good witches from Upper Deck cast good spells at Rady Children’s Hospital making Upper Deck packs appear for kids!


Coach Cardcula was excited to give packs out to the kids!


Rady staff helped UD delivers tons of packs to excited kids while Coach Cardcula entertained them!

Next up was Upper Deck’s always popular Trick or Trade event where the company donated thousands of packs of cards to local law enforcement. Police departments from all over San Diego County converged on Upper Deck to pick up complimentary packs to share with youth during the Halloween weekend. Officers shared that this type of outreach helps build trust within the communities they work in so Upper Deck is very proud to help them out there.


Trick or Trade is a great event where UD shares thousands of packs with local law enforcement.







Everything was going great until Coach Cardcula, who was so thirsty from handing out so many packs, tried to grab a drink from one of the officers. And then this happened!



Enjoy the Halloween season fans! Be safe and remember, TRICK OR TRADE!

Categories : Collectors
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Collecting cards was a family affair for my family as my brothers all did it and my father was definitely involved too. I have so many precious memories of collecting cards as a kid. Now working for the Upper Deck, it is awesome to hear the stories of so many other families totally engaged in the hobby. We surprised three sets of fathers and sons with the opportunity to attend the NHLPA Rookie Showcase and spoiled them a little bit with some new trading card product they could bond over.

I asked them why they collect together and this is what they told me.

“It’s something we share. There are not many things we can do together, but this is a great one. I get the old guys, he gets the new guys and I teach him about the game we love. He doesn’t really like to read a lot, but he will read the back of a hockey card.” – Thomas Vallesi


Thomas Vallesi and his son celebrate a big pull!

“To me, the satisfaction of putting a smile on my son’s face by opening a pack together is priceless.” – David DeMarchi


David DeMarchi enjoys seeing his son’s eyes light up when they open packs together.

“It started as something as something to do with my dad. It brought us closer to the game, but it brought us closer together too.” – Brett Straus


Brett has been collecting with his dad for a long time. It has given them something tangible to bond over.

At Upper Deck, we often say we work to bring fans “closer to the game,” but what we really love hearing is how we can bring families closer together. When is the last time you opened a pack with your dad or your kids? We are guessing it has probably been too long. Share a pack today and make memories that will last a lifetime.

Categories : Collectors, Hockey
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Upper Deck has gone to the Dogs!

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Recently Upper Deck shared a story about a young man who lost his dog and how we helped keep the memory alive of his best friend.  And today the trading card leader in customer engagement did something nice for another young man and his dog.

Veren Bistline has Cerebral Palsy and his life can be a challenge, but his mom Verlene is right by his side to help him throughout the course of the day. She is going to get some help though through Canine Companions for Independence, a charity based right here in San Diego, California. Veren is visiting the area to pick up his new service dog Cherokee and as luck would have it, Veren is a sports fan.



We invited his family and his new best friend Cherokee in for a tour today. Given the competitive nature of our business, normally Upper Deck doesn’t offer tours, but we made an exception for Veren, Verlene and Cherokee. He was excited to see everything that goes into making Upper Deck trading cards, memorabilia and games as he visited today, but by far, the biggest thrill came when we surprised him with his very own trading card with his mom and Cherokee!


We printed up some copies for them to enjoy and remember their visit by. It was just another fun Upper Deck Random Acts of Kindness moment that helps us show our appreciation to fans and a great cause in Canine Companions for Independence.

Categories : Collectors
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