Archive for Collectors
When Upper Deck first announced the company’s new Random Acts of Kindness program as a part of Upper Deck’s year-long 25th Anniversary celebration, collectors were buzzing about it. The program is designed to reward those individuals who give back to others, who are helpful and who make the hobby of collecting trading cards and memorabilia so much fun. Upper Deck began monitoring Twitter, Facebook, message boards, chatrooms and talking with industry insiders to begin compiling an ever-growing list of individuals worthy of a personalized mail day they would not be expecting.
As these surprise packages began arriving, people started getting very excited. We are only a month into the program officially, but collectors are beginning to realize, if they do good, they may be rewarded for it. That being said, it is our hope here at Upper Deck that collectors will look to do good deeds because it makes them feel great and because it is the right thing to do. The opportunity for a surprise mail day would just be a cherry on top of an already excellent sundae.
Here are just some of the responses from unsuspecting do-gooders thus far:
Trevor Cunningham (Montreal Canadiens Fan)
So Fedex arrived very early today, but I was not expecting a hefty box from Upper Deck. I opened the box with the Upper Deck Logo on it it says “Random Act of Kindness.” No idea what this is about, so I open it up and find some cool 25th Anniversary Promo stuff from Upper Deck: a pen, a little box cutter for busting boxes, a t-shirt and warm-up jacket. When I unrolled the shirt a team bag of cards fell out. I opened them up to find some 25th Anniversary promo cards and this for my personal collection!
There are some others who have received surprise mail days from Upper Deck who many would argue are just as deserving as the collectors above. The only thing really different about them is that they happen to be famous.
First up was a former NHL® player and now analyst for the NHL® Network; Jamal Mayers. He saw a collector bragging about a 2013-14 NHL Black Diamond Championship Rings insert of Mayers and he shared he would love to get one of the cards. Upper Deck went ahead and sent him a care package with some of those cards along with a special oversize version of the card. Jamal was all smiles upon receiving that surprise mail day.
Then there is actor, director and Hollywood icon Kevin Smith who has been a good friend to Upper Deck over the years. As an incredibly passionate Edmonton Oilers fan, we just had to hook him up with the new Edmonton Oilers Collection product when it was released. To say he was excited about it is a bit of an understatement.
Then you have a fun story with pro football Hall-of-Famer Barry Sanders. When he saw he was paired with Tiger Woods on a dual autograph card in the Tiger Woods Master Collection set, he was blown away as he knew his kids would love it. Unfortunately the card was a one-of-one and not something that even he could easily own. That’s when Upper Deck jumped in and created a special blow-up version of the card and then we had Tiger Woods sign it and include a personalized message to Barry which read, “To Barry, Thank you for all the unforgettable moments! – Tiger Woods”
And lastly you have a situation where both the athlete and the collector mix. Michael Doffing is a die-hard Ken Griffey Jr. collector who we recently featured here on the Upper Deck Blog for his birthday. Knowing how much Doffing enjoys Griffey and also knowing how much he has given back to fellow collectors over the years made him a perfect candidate for the Upper Deck Random Acts of Kindness promotion. We had Ken sign a personalized blow-up card to Doffing and sent it off to him along with some other limited-edition collectibles and promotional items we knew he would enjoy. We enjoyed reading his excited post on Facebook where he shared his excitement about receiving this unexpected package.
If this shows fans anything, it is to expect the unexpected with Upper Deck’s Random Acts of Kindness program. You don’t know when we will strike or where, but if you end up receiving a package with this special sticker on the outside, odds are you are in store for something you will thoroughly enjoy as we work to thank all those fans who helped make this such a memorable 25-year run for Upper Deck!
Some creative sports fans who celebrate Easter are getting creative with their gift giving this season. Recently we saw a couple great images of Easter Baskets we really loved where Upper Deck packs and were cards were used. The first one is for a younger collector who loves NHL® hockey cards and it came out really nice.
And then was an Easter Basket for an adult collector from his wife with a little more higher-end chase involved.
If you are looking to put together an Easter Basket for your loved one who loves sports, make sure to include some Upper Deck packs, insert cards or even memorabilia.
Collectors frequently stop into their local hobby shop and casually ask, “What’s new?” For football collectors however, they circle a date on their calendar every year and plan to be their shop to be the first to crack Upper Deck’s annual football release. It signals the start of football collecting season as it is the first licensed release of the year loaded with hundreds of rookies and autograph cards.
@SportsCardCollec: THE ROOKIES! It always releases at a good time before the draft. I like to watch the draft to see where my UD rookie players land!
@PeeWee5555: In my opinion it is getting to see your favorite college players in their college uniforms for the last time before the NFL Draft. And of course the AMAZING VARIETY OF ROOKIES!
@Double_Z_Sports: Autograph Hits Like This!!!!
@ThatGuyTaz: I like busting Upper Deck Football to see how the first autographs rookies sign compare to how they sign 5 years later. Usually tons of difference.
Matthew Gilman: The photography and the rookie cards.
Richard Procter: The rookie cards and the design are great.
@highendsports: Love the base card photography!!!! Incredible card!
Shop owners will be busy today as 2014 Upper Deck Football arrives in stores. So far collectors are digging the release and some of the cards they are pulling are just awesome!
Most business don’t make it through their first year , let alone 25. For Upper Deck to still be going strong 25 years after the company released the first trading card product is a testament to how much collectors enjoy Upper Deck products. With fans being so critical to the success of the company, Upper Deck issued a challenge to fans with a $2500 shopping spree at the Upper Deck online store up for grabs. The challenge was to make a fun video congratulating Upper Deck on the company’s anniversary while incorporating Upper Deck products into the video.
Here are a few of our favorites that we received in from fans:
Ultimately the winner did something a little out of the ordinary. He brought the Upper Deck logo to life and took it on a cruise to celebrate the anniversary, take a look!
And recently we shared another video where fans, celebrities and industry insiders wished UD a happy anniversary while sharing some of their favorite moments from the last 25 years, check it out!
Making the decision of which player you are going to choose to collect is a difficult one. You know that once you make that decision, you are making a commitment to search high and low for their collectibles. So when Michael Doffing decided to make one of the hottest prospects in the game the subject of his personal collection, he committed to chase down almost everything he could for “The Kid.”
Collectors online know Doffing as Magicpapa and he started his collection back in 1991 thanks to his son. He has made a name for himself for helping out other collectors and being one of the good guys in the hobby. Most of his collection is from the 1990’s and here are some cool images of his favorite cards.
As part of Upper Deck’s new Random Acts of Kindness program, we put something special together for Michael for his loyalty not only to Junior, but to Upper Deck over the years. We appreciate your support Michael, look for something from Upper Deck shortly!