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With NHL training camps set to open on September 12, the buzz over John Tavares and company has already started in hobby circles. If everything shakes out right, the 2009-10 NHL rookie class has the potential to become the hobby’s best since 2005-06 (Crosby, Ovechkin, etc.)

Upper Deck is thrilled to be the exclusive trading card partner to the NHL and we’ll have some amazing cards in the market for collectors this season of the top draft picks. Enjoy this first-look at the top ten rookies who hockey fans are looking to invest most heavily in during the 2009-10 season.

Blog 10 - Bozak

#10 Tyler Bozak (Toronto Maple Leafs)

While it’s true that the Leafs’ roster will have something of a logjam at center when training camp opens later this month, one of the odds-on favorites to survive and win a regular-season roster spot is the 23-year-old Bozak.

The much-talked-about Saskatchewan native was pursued by no fewer than 20 NHL teams when he announced his intention to go pro last spring, but it was the Leafs – and their promise of immediate NHL ice time – who succeeded in inking the University of Denver star.

Bozak’s gritty, intelligent play should make him a key cog in Toronto’s rebuilding efforts and a fan favorite among Leafs Nation – a winning combination for collectors lucky enough to pull his rookie card from packs of 2009-10 Upper Deck products.

Blog 9 - Wilson
#9 Colin Wilson (Nashville Predators)

The latest in a long line of fantastic NHL prospects produced by Boston University, Wilson is considered one of the dark horses to challenge for the 2010 Calder Trophy.

The massively gifted, two-way center, chosen by the Predators with the seventh-overall pick in the 2008 NHL Draft, is expected to open the season in Nashville and push the team’s veteran centers for major ice time. Wilson’s size, speed, great hands and willingness to play in the defensive end should eventually translate into regular All-Star selections.

A solid start in 2009-10 will firmly position the 20-year-old phenom as a fixture in Nashville for years to come, and should place his rookie cards among the most desirable from this year’s class.

Blog-8---Gustavssonlow

#8 Jonas Gustavsson (Toronto Maple Leafs)

When a backup goalie is considered to be one of the season’s top 10 collectible rookies, it usually doesn’t bode well for the hobby. However, when that player was touted as “the best goalie outside the NHL” just months earlier, and when collectors on two continents are waiting to gobble up his cards, convention gets thrown out the window.

Gustavsson, a.k.a. “The Monster,” lands in Toronto as a rookie free agent in 2009-10 after a record-breaking career in the Swedish Elite League. The big, agile netminder will open the season as Vesa Toskala’s backup, but don’t expect that situation to last if the eye-popping scouting reports on Gustavsson are anywhere near accurate.

Should the 24-year-old take over as the Leafs’ starting netminder early this season, and lead Toronto’s resurgence in the standings, look for his cards to leap to the top of the hobby’s rookie hotlist.

Blog 7 - Backlund

#7 Mikael Backlund (Calgary Flames)

The 24th overall pick in the 2007 NHL Draft, Backlund made his debut late last season and immediately established himself as the type of speedy, playmaking center that Calgary has sought for several seasons.

With the Flames poised to challenge Detroit for Western Conference supremacy in 2009-10, the 20-year-old Swede should get every opportunity to make an impact in big games. Success in the spotlight, and Calgary’s rabid following in the hobby, should translate into considerable love from collectors.

Blog 6 - Couture

#6 Logan Couture (San Jose Sharks)

Trade rumors aside, the Sharks will likely look within their own organization for players who can get them to that elusive next level in 2009-10. Option 1A in the search will be Couture.

San Jose’s first pick (9th overall) in the 2007 NHL Draft, Couture complements his speed and good size with the type of fire, tenacity, and heart that can lead to a player wearing the “C” on his chest someday. If the former OHL standout can also approach the scoring totals he put up as a junior, the Sharks will have found themselves a future All-Star, and the hobby will have another impact rookie from the 2009-10 class.

Blog 5 - Hodgson

#5 Cody Hodgson (Vancouver Canucks)

The 2008-09 Canadian Major Junior Player of the Year, Hodgson may someday become the face of the Vancouver franchise. Whether or not that day comes in 2009-10 will depend, to a great extent, on how well the hard-working, 19-year-old center performs in training camp this fall.

The 10th overall pick in the 2008 NHL Draft will have the opportunity to challenge for a regular spot with the offense-starved Canucks this season, but could just as easily wind up back with the Brampton Battalion of the WHL for one more year if things don’t pan out.

Whenever Hodgson cracks the Vancouver lineup, he’s sure to be an instant hit with collectors. Those of us in the hobby will just have to keep our fingers crossed that he arrives in 2009-10.

Blog 4 - Van Riemsdyk
#4 James Van Riemsdyk (Philadelphia Flyers)

For Flyers’ fans, the last piece to the puzzle may have just arrived. The second-overall pick in the 2007 NHL Draft, Van Riemsdyk finally signed with Philadelphia this past April after spending the previous two seasons dominating Hockey East at the University of New Hampshire.

The thought of the big, physical, high-scoring left winger playing alongside Mike Richards and Jeff Carter is an unsettling one for the Flyers’ rivals as the new “Broad Street Bullies” set their sights on unseating Pittsburgh atop the Eastern Conference in 2009-10.

Van Riemsdyk’s considerable offensive skills and nasty edge will make him an instant fan favorite in Philadelphia and, coupled with the young Flyers’ continued rise to prominence in the East, he stands to be hobby dynamite for years to come.

Blog 3 - Duchene

#3 Matt Duchene (Colorado Avalanche)

There were some in NHL circles who felt that Duchene – not John Tavares – was the best-overall forward available in the 2009 Draft. The speedy, two-way center possesses both a goal scorer’s hands and the grit of a checking-line power forward. Think of Steve Yzerman in his prime.

In a stroke of irony, the 18-year-old Joe Sakic collector and Avs fan was chosen by Colorado with the third-overall pick in this year’s draft and will now get the chance to play for the team he grew up following.

While it’s still unclear whether or not Duchene will actually play in the NHL in 2009-10 (he still has two years of eligibility remaining in the CHL), it is clear that he’ll be a hobby force as soon as he arrives. If he makes the Avs’ roster out of camp, he’ll team with Tavares and Hedman to form the core of the hobby’s best rookie crop since the legendary 2005-06 class.

Blog 2 - Hedman

#2 Victor Hedman (Tampa Bay Lightning)

A combination of size and speed the likes of which the NHL has never seen in a defenseman, the 6’ 6” Hedman is expected to start immediately and, quite possibly, challenge for the Calder Trophy with the Lightning in 2009-10.

As a teenager over the past two seasons, the second-overall pick in the 2009 NHL Draft dominated against older, professional players in the Swedish Elite League and drew comparisons to countryman (and perennial Norris Trophy winner) Nicklas Lidstrom.

While it’s true that collectors usually don’t give much hobby love to defensemen, Hedman is the type of once-in-a-generation talent that could buck that trend. An Opening Night debut with Tampa Bay will guarantee that the big Swede’s first RCs appear in 2009-10 Upper Deck Series One.

Blog 1 - Tavares

#1 John Tavares (NY Islanders)

The first-overall pick in the 2009 Draft, Tavares enters the NHL this season as one of the most-hyped rookies in league history. The 18-year-old center is often compared by scouts to a young Phil Esposito because of his phenomenal hands and knack for creating scoring chances from the slot on almost every shift.

Tavares’ hobby impact may not match that of Sidney Crosby’s from 2005-06, but it should be the next best thing. Assuming that he plays with the Islanders on Opening Night (and there’s no reason to think he won’t), his first in-pack rookie cards will appear in 2009-10 Upper Deck Series One in November.

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Jun
29

Upper Deck at the 2009 NHL Draft

Posted by: Matt Bromley | Comments (2)

The buzz around the NHL Draft is unlike any other event – and this weekend’s event in Montreal was no exception. As far as fan access to the players goes, it’s simply unmatched. Where else can anyone who buys a ticket walk around the arena concourse and bump into future stars (like John Tavares, Victor Hedman and Matt Duchene), current All-Stars (Roberto Luongo and Marc-Andre Fleury were spotted chatting with fans and signing autographs) and all-time hockey legends Larry Robinson, Ray Bourque and Guy Lapointe just to name a few?

The team at the Upper Deck booth did its part to make the event special for fans as well, by offering a great redemption program for a commemorative six-card Draft set, the popular P-card station, and a free autograph signing with Columbus’ stud rookie (and Quebec native) Derick Brassard (shown below signing and posing for a photo with a young fan).

brassard-at-ud-booth

Of course, the main reason that we were all there was the 2009 NHL Draft itself. I mentioned the significance of this year’s draft class in my post last week, so you can imagine the electricity inside the Bell Centre as the countdown began toward the announcement of the first pick. Further fueling this anticipation in the stands was a trade rumor (no Draft is ever complete without a few of those, is it?) that had the Habs on the verge of pulling off a blockbuster deal with Tampa Bay for both Vincent Lecavalier and Martin St. Louis. In short, it felt like the place was about to explode.

As the three of us in charge of the Upper Deck photo shoot and signing room (more on that shortly) counted down the minutes to the 7:10 p.m. start of the Draft, I took a moment to walk down the runway from our position and snap this quick picture of the Draft floor.

draft-floor
I had just returned to my post in the Upper Deck photo and signature station (perfectly situated as the first room off the main tunnel leading to the Bell Centre floor) when Commissioner Gary Bettman took to the stage to address the attendees. The Commish thanked the crowd in French before turning over the podium to New York Islanders GM Garth Snow for the announcement of John Tavares as the first pick. The 2009 NHL Draft was now officially underway.

Now in case you’re wondering what this whole process is like, allow me to give you a firsthand explanation. Once players are selected at the Draft, they are immediately escorted by NHL and team officials through a gauntlet of media and photo stations – one of the first of which was the Upper Deck room. The three of us in the room prepped it a few hours before the Draft by organizing all of the pucks and mini-sticks that the players would be signing (the photo below shows our signing table moments before John Tavares arrived), as well as the photographer’s area and the station where we organize the event-worn jerseys at the end of the process.

signing-table

About a half hour after Tavares was selected by the Isles, we heard a loud commotion and saw the flicker of flash bulbs outside our door. The marquee name from the 2009 NHL Draft had arrived. Once John was in the Upper Deck room, we guided him from station to station; our photographer took a series of posed shots for use on 2009-10 trading cards, he signed some pucks and mini sticks, and finally, we asked him a few questions for the blog.

After leaving the Upper Deck room, Tavares was escorted down the hall to the next licensee where they ran him through their stations. This entire process runs on a tight schedule, so all of the licensees work hard to make sure that things run as smoothly and efficiently as possible for the athletes (at this point, the guys haven’t even had the chance to celebrate with their families yet, so we try to make the process as quick and painless as possible).

As Tavares was leaving, Victor Hedman entered the Upper Deck room. Tavares stopped for a moment to congratulate the big Swedish defenseman and the two exchanged hugs before John was ushered on down the hall. We then led Victor through the same stops that John had just completed. Check out the photo below of Hedman signing his first-ever autographs for Upper Deck.

hedman-signing
By the time Friday’s first round ended, Upper Deck had collected photographs, signatures and event-worn jerseys from all 30 of the evening’s selections. We also had the opportunity, for the first-time ever, to interview a good number of the draftees: most of the guys admitted to being collectors as kids and were pretty excited about the prospect of seeing their first Upper Deck cards later this year. Look for these interviews right here on the blog over the next few days

On Saturday we repeated the same process outlined above 180 more times for Rounds 2 – 7. Somewhere around 5 p.m., the Upper Deck crew broke down our room, boxed everything up, transferred it to the shipping area at the Bell Centre and prepared to say Adieu to Montreal. The photo below shows the gang as we prepared to leave the arena on Saturday evening.

ud-team-at-bell-centre

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In comparison to the other major professional sports leagues, the NHL is about as close to year-around as it gets. Case in point, we’re less than two weeks removed from the Stanley Cup Finals, but this Friday already marks the official beginning of the 2009-10 NHL season. That’s right: the 2009 NHL Entry Draft is upon us.

So, as I pack my bags tonight for my early-morning flight from San Diego to Montreal, I thought I’d share a few thoughts on the event from the perspective of a fan who will also be working at the event.
First off, a little bit about who I am and what I’ll be doing in Montreal. I’ve worked in product development at Upper Deck for almost 10 years and am currently responsible for defining and managing the content (checklists, athlete signatures, game-used memorabilia, etc.) that goes into Upper Deck’s hockey trading card products.

Now, as every collector knows, the single most important element in the majority of card sets is rookies. So, with this in mind, I’m sure you can imagine what an absolutely massive event the NHL Draft is for those of us who spend our lives obsessing over who the next hot rookie will be. Added into the mix this year is the fact that the 2009 Draft is no ordinary draft – it’s the TAVARES draft!

tavares
In case you haven’t heard of him, John Tavares is the most-hyped rookie to enter the NHL since, well, Upper Deck spokesman and 2009 Stanley Cup Champion Sidney Crosby. He’s described by scouts as the kind of “elite level scorer” that comes around maybe once in a generation, and is all but certain to be the No.1-overall pick of the Islanders on Friday evening. From a trading card standpoint, Tavares is the Holy Grail of rookies – the type of player who can single-handedly turn a good year for the hobby into a great year.

The 2009 NHL Draft is far from a one man show, however. Swedish defenseman-extraordinaire Victor Hedman, Canadian juniors star Matt Duchene and a handful of other high-ceiling prospects make this one of the deepest drafts in recent years – so much so that there have been murmurs in recent weeks that the Isles are considering taking either Hedman or Duchene instead of Tavares with the first overall pick. Personally, I can’t see that happening, if for no other reason than the fact that Tavares would sell thousands of additional season tickets and provide a badly-needed marquee name on Long Island.

With all that said, my job at the Bell Centre this weekend will be to witness first-ever Upper Deck signings by all of the first-round picks, assist with photo shoots of each player, look for new Draft-themed content ideas for 2009-10 Upper Deck products, and take as many cool pictures and videos as can fit on my memory stick. Oh yeah, and I’ll also be blogging from the Bell Centre with behind-the-scenes stories, player interviews and some of the aforementioned photos from Friday’s first-round festivities.

Until then, I bid you a fond adieu

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