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Most collectors know Upper Deck’s mascot Coach Cardman, but every October he transforms into, “Coach Cardcula!” The Coach was an instrumental force in helping Upper Deck remain at the forefront of charity efforts in the sports card & collectibles category over the last week! Our efforts are also designed to engage kids and cultivate the next generation of collectors.


Upper Deck staff accompanied Coach Cardcula to Rady Children’s Hospital to bring some smiles to kids and their families. We were escorted by a very friendly nurse from room to room where Coach entertained the kids and shared ample amounts of their favorite Upper Deck packs with them. It was awesome to bring see the excitement on the kid’s faces as they opened packs or played Upper Deck Marvel games.


Two good witches from Upper Deck cast good spells at Rady Children’s Hospital making Upper Deck packs appear for kids!


Coach Cardcula was excited to give packs out to the kids!


Rady staff helped UD delivers tons of packs to excited kids while Coach Cardcula entertained them!

Next up was Upper Deck’s always popular Trick or Trade event where the company donated thousands of packs of cards to local law enforcement. Police departments from all over San Diego County converged on Upper Deck to pick up complimentary packs to share with youth during the Halloween weekend. Officers shared that this type of outreach helps build trust within the communities they work in so Upper Deck is very proud to help them out there.


Trick or Trade is a great event where UD shares thousands of packs with local law enforcement.







Everything was going great until Coach Cardcula, who was so thirsty from handing out so many packs, tried to grab a drink from one of the officers. And then this happened!



Enjoy the Halloween season fans! Be safe and remember, TRICK OR TRADE!

Categories : Collectors
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Sports fans, gamers and memorabilia collectors are all very passionate about their hobbies so recently on a business trip to Georgia I wanted to visit some of the shops that cater to these customers. If you are spending time in Atlanta or elsewhere in Georgia, here are three Upper Deck Certified Diamond Dealers I thoroughly enjoyed visiting.

Freedom Cardboard
Chris Gilmore & Evan Feuerstein
9850 Nesbit Ferry Road #18
Alpharetta, GA 30022

I’ve known Chris Gilmore for years and was very excited when he expanded his popular online community Freedom Cardboard by opening up a hobby shop of his very own in Alpharetta. I loved that the shop has a couple places very nearby to watch games as there’s nothing like watching a great game and then grabbing some cards or memorabilia from the stars of that game. They have a good supply of sports collectibles and some unique memorabilia as well. Best yet, if they don’t have it, Evan Feuerstein who runs the sports card side of the business certainly knows how to get it.

The main driver for the shop is the gaming division and they have a tremendous amount of space for tournaments. I talked to several fans who appreciate Upper Deck’s Legendary™: A Marvel Deck Building game. If you enjoy the gaming category, this is one shop you will definitely want to hit!






During my visit a die-hard collector named Tom pulled a Joe Namath autograph card from 2014 Upper Deck Conference Greats Football, WOW!




Champion Sportscards
Ross Finley
840 Ernest Barrett Parkway #708
Kennesaw, GA 30144

I’ve talked with Ross a lot over the years, so to be able to walk in his shop was a tremendous thrill and WOW, what a shop! Champion Sportscards is one of the most impressive, organized and fan friendly stores I have ever been in. If you are a sports fan or looking for the perfect gifts for sports fans, you absolutely have to visit them.

They have an impressive line-up of sports trading cards available from all sports and years with a wide array of supplies.

Additionally, I was blown away by the incredibly selection of sports memorabilia in the shop. The shop is almost like an amazing mancave and they even have a television on playing all the games. This is a must-stop shop for sports fans in GA.









Stop in and see Ross & his team at Champion Sportscards, you’ll be glad you did!

Sports Legends
Steve Chafardon
310 North Glynn Street #A
Fayetteville, GA 30214

I think I surprised Steve Chafardon when I walked through his doors as nobody from any card company had walked through his doors in decades. Although I was short on time, I had a nice conversation with Steve. It confirmed what I thought about him, he LOVES his customers and will do anything to help them out. If you are near Fayetteville trust and believe that Steve will be on your side to get you whatever you need at a fair deal.

Not only does he have a solid supply of sports cards, but he has an incredible knowledge on the hobby. He should be a tremendous resource for collectors getting started in the category or even seasoned pros. Steve also carries some unique memorabilia items that are worth checking out. Steve really enjoys having kids in for gaming tournaments as well. Sports Legends really has something for everyone!



Steve shows off some of Upper Deck’s new 2014 Conference Greats Football at his shop.






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In 2010, the Collegiate Licensing Company and Upper Deck announced an exclusive trading card partnership that revolutionized the college trading card market. That exclusive partnership is still in effect today, and will continue well into 2015.

Upper Deck continues to be fully committed in creating the most innovative, high quality collegiate trading cards ever produced.  Previously, collegiate cards were only interspersed into professional trading card sets by the large manufacturers, and referred to as “Professional Prospect cards.”  Over the last 4 years, Upper Deck has taken collegiate cards to a whole new level, creating comprehensive school-specific trading card sets, releasing the first-ever college video trading cards, introducing never-before-seen college mascot patch cards, producing NCAA helmet cards, rare Shadow Box cards, high-value master collections and countless others.  In addition, Upper Deck has expanded well beyond the boundaries of traditional college sports to include a wide array of both men’s and women’s athletic programs that have never been featured on trading cards.

As an exclusive trading card partner of the CLC, Upper Deck has been able to responsibly manage the category, limiting releases and production so as not to saturate the market or jeopardize the steady growth and solid foundation that has taken years of hard work to build.

Upper Deck strives to bring collectors high quality products, and to deliver collegiate cards that are continuously recognized for holding some of the highest market values across the entire trading card market.

Imminent changes in 2015 have already sparked serious concerns from collectors, store owners, distributors and others in the trading card industry.  Mismanagement of the collegiate trading card license could destroy the stability that this market has come to rely on, and flood the market with an excess of products that hold little or no value.  Upper Deck is working hard to not let this happen, and is committed to delivering the most innovative, high quality collectible trading cards available in the market today, tomorrow and into the foreseeable future.

Categories : Products
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Twice a year hockey fans converge upon Toronto for one of the biggest shows of the year with the Sportscards & Memorabilia Expo. When 2014-15 NHL® Upper Deck Series One releases on November 6, it will mark the 25th consecutive licensed release of the set and we think that is definitely something worth celebrating. Upper Deck will have a major presence at the Fall Expo with some major promotions that fans will want to make sure to be a part of.


There will be a variety of wrapper redemption programs at the 2014 Fall Sportscard & Memorabilia Expo in Toronto. Here’s a look at the programs available:

25th Anniversary Young Guns Tribute Priority Signings Promotion – Friday at 5:00 p.m., Saturday at 10:00 a.m. & again for Happy Hour at 5:00 p.m. and Sunday at 12:00 p.m.

Purchase one sealed hobby box of 2014-15 NHL® Upper Deck Series One, 2014 Upper Deck Team Canada World Juniors, 2014-15 NHL® Artifacts, 2014-15 NHL® Fleer Ultra or one sealed pack of 2013-14 NHL® Ultimate Collection purchased from a Certified Diamond Dealer at the show. Bring that product along with the voucher you receive from the vendor to the Upper Deck booth and receive a FREE 2014-15 NHL® Upper Deck 25th Anniversary Young Guns Tribute Priority Signings Autograph card at random OR a UDA Rookie memorabilia instant redemption after opening the product there. Priority Signings promotion will only be available during posted hours and while supplies last for each time period. One box per person, per day.


25th Anniversary Young Guns Tribute Priority Signings Checklist

Alexander Khokhlachev Bruins 50
Brandon Gormley Coyotes 50
Corban Knight Flames 50
Greg McKegg Maple Leafs 50
Jacob Trouba Jets 50
Johnny Gaudreau Flames 50
Oscar Klefbom Oilers 50
Sam Gagner Oilers 50
Ty Rattie Blues 50
Cory Conacher Lightning 35
David Perron Blues 35
Evgeny Kuznetsov Capitals 35
Jonathan Bernier Kings 35
Justin Schultz Oilers 35
Louis Leblanc Canadiens 35
Markus Granlund Flames 35
Teuvo Teravainen Blackhawks 35
Jared Cowen Senators 25
Nathan Beaulieu Canadiens 22
T.J. Galiardi Avalanche 25
Adam Oates Red Wings 20
Bill Ranford Bruins 20
Claude Lemieux Canadiens 20
Cody Hodgson Canucks 20
Guy Carbonneau Canadiens 20
Jonathan Huberdeau Panthers 20
Luke Schenn Maple Leafs 20
Ryan Strome Islanders 20
Sean Monahan Flames 20
Tyler Myers Sabres 20
Aaron Ekblad Panthers 15
Alex Galchenyuk Canadiens 15
Dave Schultz Flyers 15
Bobby Ryan Ducks 10
Dion Phaneuf Flames 10
Felix Potvin Maple Leafs 10
Matt Duchene Avalanche 10
Max Pacioretty Canadiens 10
Nail Yakupov Oilers 10
Scott Hartnell Predators 10
Dany Heatley Thrashers 5
Doug Gilmour Blues 5
Jason Spezza Senators 5
Larry Robinson Canadiens 5
Logan Couture Sharks 5
Martin St. Louis Flames 8
Rogie Vachon Canadiens 5
Shea Weber Predators 5
Steve Shutt Canadiens 5

25th Anniversary Young Guns Tribute Rookie Cards – Off Hours for Priority Signing Program

Purchase one sealed hobby box of 2014-15 NHL® Upper Deck Series One, 2014 Upper Deck Team Canada World Juniors, 2014-15 NHL® Artifacts, 2014-15 NHL® Fleer Ultra or one sealed pack of 2013-14 NHL® Ultimate Collection purchased from a Certified Diamond Dealer at the show. Bring that product along with the voucher you receive from the vendor to the Upper Deck booth during off hours for the Priority Signings promotion and receive one (1) limited-edition 25th Anniversary Young Guns Tribute Rookie cards at random.

Customers who have tins of 2013-14 NHL® The Cup can bring their tins to the Upper Deck booth to open. Upper Deck will share one (1) random 25th Anniversary Young Guns Tribute Rookie cards with for doing so at the company’s booth. There is a max of ten redemptions per person, per day on this promotion.



25th Anniversary Young Guns Tribute Checklist

Jonathan Quick Los Angeles
Kris Versteeg Chicago
Martin St. Louis Calgary
Doug Gilmour St. Louis
Trevor Linden Vancouver
Guy Carbonneau Montreal
Daniel Alfredsson Ottawa
Martin Brodeur New Jersey
Curtis Joseph St. Louis

25th Anniversary Young Guns Tribute Priority Signings Case Breaker Promotion – Open all day while supplies last

Purchase one sealed hobby case of 2014-15 NHL® Artifacts, 2013-14 NHL® Ultimate Collection or 2013-14 NHL® SP Authentic and receive two (2) FREE 2014-15 NHL Upper Deck 25th Anniversary Young Guns Tribute Priority Signings Autograph card at random OR a UDA memorabilia instant redemption and a bonus instant premium redemption item. Participating collectors will also receive a FREE Upper Deck 25th Anniversary toque. Promotion is open at any time and while supplies last. One per person, per day.



25th Anniversary Young Guns Tribute Priority Signings Exclusive Checklist

Al MacInnis Flames 2
Alexander Ovechkin Capitals 2
Bobby Clarke Flyers 2
Corey Perry Mighty Ducks 2
John Tavares Islanders 2
Marcel Dionne Red Wings 2
Phil Esposito Blackhawks 2
Ron Hextall Flyers 2
Stan Mikita Blackhawks 2
Tony Esposito Canadiens 2
Glenn Anderson Oilers 3
Grant Fuhr Oilers 3
Jean Beliveau Canadiens 3
Joe Sakic Nordiques 3
Teemu Selanne Jets 3
Guy Lafleur Canadiens 5
Jarome Iginla Flames 5
Jonathan Toews Blackhawks 5
Steve Yzerman Red Wings 5
Wayne Gretzky Oilers 5

25th Anniversary Young Guns Personalized Card O-Pee-Chee & MVP NHL® Promotion – Open all day, every day

Bring two sealed packs of 2014-15 NHL® O-Pee-Chee or MVP at the UD booth at any time and get a FREE Upper Deck personalized 25th Anniversary Young Guns card! Upper Deck will have a professional photographer to take photos of fans and print an actual Upper Deck 25th Anniversary Young Guns cards for fans on site.


For just two packs of 14-15 NHL O-Pee-Chee of MVP you could get your very own Upper Deck card made!

Upper Deck Canadian Football League Uncut Sheet Promotion – Open all day while supplies last

Purchase two (2) sealed hobby boxes of 2014 Upper Deck CFL and receive a limited-edition 2014 Upper Deck CFL uncut sheet. The premier edition of Upper Deck’s Canadian Football League set is sure to be a collector’s item and these uncut sheets will certainly make for an incredible collectible!

Upper Deck will be hosting a variety of other compelling programs around the company’s anniversary for the Fall Expo as well. Take a look!


Lights Out Interactive Hockey Game

Step right up and test your hockey skills at the Lights Out hockey game where Upper Deck will have a variety of prizes available for top shooters. The game is FREE to play!!!

FREE Givaways! – All Day Friday, Saturday at 12:30 p.m. and Sunday at 2:00 p.m.

What is better than FREE? Celebrate 25 year of Upper Deck Hockey with a variety of giveaways throughout the weekend!

Upper Deck Random Acts of Kindness Scavenger Hunt – Collectors have enjoyed Upper Deck’s Random Acts of Kindness program and we will bring the excitement around that event to the 2014 Fall Expo on Friday. Upper Deck will hide 25 sealed Random Acts of Kindness envelopes throughout the Convention Center and share clues at the company’s corporate booth throughout the day. Lucky collectors who track them down can score sweet prizes like apparel and product! Collectors can only bring one redeemable envelop to the Upper Deck booth that day.


Find a UDRAK envelope and score a FREE prize!

Free Raffles – Stop by the Upper Deck booth at 12:30 p.m. on Saturday and again at 2:00 p.m. on Sunday to secure a free raffle ticket to score some exciting prizes that you won’t want to miss. No purchase necessary!


Upper Deck raffles at the Expo are always a BIG draw!

Expired Redemption Raffle – Submit your expired modern-day UD redemption cards until Saturday at 1:30 p.m. Raffle will take place to 2:30 p.m.

Here is your chance to score some cool items for your expired redemption modern day redemption cards. Check out details on UD’s Expired Redemption Raffle!

Upper Deck Authenticated Show Specials – Open all day while supplies last

Ryan King from Upper Deck Authenticated will be on site offering fans incredible show specials on the world’s best memorabilia. Fans can purchase incredibly collectibles available at the show from company spokesmen like Wayne Gretzky, LeBron James, Michael Jordan, Tiger Woods and Rory McIlory. Ryan will also have a variety of current NHL player product available that you will definitely want to add to your collection, make sure to stop by and chat with him.


Tim Carroll Art Exhibit

Tim Carroll is an incredible artist who takes trading cards, cuts them up and creates works of art with him. Fans marveled at his incredible Wayne Gretzky mosaic he created and Tim will be on hand to talk about his process with fans while creating another incredible work of art live!


See the incredible artwork of Tim Carroll LIVE!

Welcome Reception – Friday night from 8:00-9:00 p.m.

Friday night Upper Deck’s staff from product development and marketing will be sharing plans for upcoming products and programs at a special welcome event. Loyal Upper Deck fans and dealers are welcome to attend by emailing with their full name, address, phone number, favorite team and why they want to be a part of this event. Upper Deck will review and send confirmation emails to those cleared to attend.

Kids Day!

Upper Deck is proud to announce sponsor Kids Day at the Expo where kids between the ages of 6-12 can get into the show for FREE! Additionally, kids will get a special voucher they can bring to the Upper Deck booth to receive a special Hockey card!!


Upper Deck Goes Looney For Movember!

Upper Deck wants to encourage fans to give to a great cause during the 2014 Fall Expo so the company will be accepting donations in the form of $1 coins (affectionately known as “loonies” in Canada) that will be donated to Movember Canada. All proceeds go to this worthwhile organization that encourages men to grow mustaches during the month of November to raise awareness (and funds) for men’s health programs. Every fan who makes a donation will receive a FREE mustache to help celebrate Movember!



If you are tweeting or posting images to Instagram from the 2014 Fall Sportscard & Memorabilia Expo use hashtag #FallExpo for the show and #UpperDeck25 to share any cool UD Anniversary experience or items you received. On Twitter make sure you are following @UpperDeckHockey and @UpperDeckSports! On Instagram, watch for images from UD by following @upperdecksports! And give the show a follow on Twitter at @sportcardexpo!

Categories : Hockey
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Upper Deck has produced a variety of football products over the years dedicated to the pro and college game and sometimes even focused on one program in particular. When 2014 Upper Deck Conference Greats Football arrives in stores however, it will mark the first time an entire football conference is the featured subject of a trading card release.

Through Upper Deck’s exclusive agreement with the Collegiate Licensing Company, the new Conference Greats Football set will “Wow” fans in the southeast and beyond with cool memorabilia cards, autograph cards and unique manufactured patch cards. Recently we were on hand to run quality testing and we were able to get some live images of the product. Take a look and get ready for a very special set featuring the stars of Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi State, Missouri, Ole Miss, South Carolina, Tennessee, Texas A&M and Vanderbilt.


Probably the coolest Frank Thomas card we have ever done to the right.




Sweet autograph blow-up box topper cards also have an autographed parallel version!



Plenty of Johnny Football content to chase!


Stunning patch cards available as well!


Collect the base, pewter, copper, black and autograph parallel cards!


Also up for grabs are incredible dual signed autograph cards!

Categories : Football
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