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Upper Deck has been the collector’s choice for the last 25 years for several reasons like the quality of the product, the value found within packs and because the company demonstrated responsible printing and distribution. There is another reason why Upper Deck has been successful however, and that is because of the efforts of hobby shops. To celebrate the company’s 25th anniversary, Upper Deck has looked at a variety of fun ways to show dealers how much we appreciate their efforts. Today at the National Sports Collectors Convention, we found another way to do so.

Upper Deck worked to thank Certified Diamond Dealers who chose to set up at the National Sports Collectors Convention this week with their very own Upper Deck trading card. As we delivered them today, their smiles told the story of how much they appreciated the gift.


Dealers were very creative with their imagery and they will certainly be a unique type of business card for them to use with customers. And who knows, maybe you’ll even see some autograph versions selling on eBay.



Upper Deck has also been working to support dealers with special Random Acts of Kindness Mail Days for their best customers. More surprises are yet to come. Thank you to all the dealers who keep Upper Deck as the collector’s choice!

Categories : Featured Retailers
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On top of the incredible promotions Upper Deck has already announced for the 2014 National Sports Collectors Convention, the company has several new announcements that fans in attendance are going to love. If you are in the Northern Ohio area this week, make sure to visit Upper Deck at booth #1043 all weekend long for an amazing lineup of events including exciting promotions and giveaways.

In honor of LeBron James returning to Cleveland, Upper Deck is offering attendees a limited-edition trading card that pays tribute to the announcement. The special “Welcome Home” card features excerpts from LeBron’s now famous Sports Illustrated essay. As a long-time exclusive spokesman for Upper Deck, we wanted to create something unique that fans would cherish and a keepsake to commemorate LeBron’s return to Cleveland. Fans who are participating in Upper Deck’s wrapper redemption program can choose either the special LeBron James “Welcome Home” card or the exclusive pack created for the show. Additionally, collectors participating in Upper Deck’s case breaker promotion will also receive one of the LeBron James “Welcome Home” cards as an added bonus.




Upper Deck will also be conducting a FREE autograph signing session with Philadelphia Flyers goalie and former Columbus Blue Jacket; Steve Mason. The session will take place on Saturday, August 2 from 11:00 a.m. – 1:00 p.m. and Mason will be signing blow-up versions of his SP Authentic rookie card or current Upper Deck cards. No other items will be signed and autographs are limited to one per person. Fans who bring five packs of 2013-14 NHL® Upper Deck products can earn front of line privileges, but note, those packs will not be good for the wrapper redemption program.

In conjunction with the Hockey Hall-of-Fame, Upper Deck will be bringing in some of the most prestigious NHL® trophies for fans to enjoy on Saturday and Sunday during the show.  Attendees can take pictures with the Calder Memorial Trophy, the Prince of Wales Trophy, the Hart Memorial Trophy, the Clarence S. Campbell Bowl and the Vezina Trophy at the Upper Deck Booth. As the exclusive NHL® cards and the Hockey Hall-of-Fame, it was important for Upper Deck to bring hockey to the National Sports Collectors Convention like never before.

On Saturday night Upper Deck will be hosting the 2014 Diamond Club Member & Candidate Reception, an amazing celebration of Upper Deck’s 25th anniversary. Check out details on how you can score an invitation by clicking HERE.

See you all in Cleveland!!!

Categories : Basketball, Hockey
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Upper Deck has taken a leadership position in helping youngsters battling brain cancer by doing a lot of little things like creating a card for Jack Hoffman or recognizing Jaclyn Murphy. Most recently we hosted an autograph session for Jack Miller. There is a strength to these children that is much bigger than there little bodies could possibly house. And by telling their stories, they serve as an inspiration to others.

Danny Nickerson is a five-year-old about to celebrate his sixth birthday who suffers from brain cancer. When we heard that all he wanted to receive for his birthday was cards, we sprung into action. Initially we were excited to hear he wanted cards, but he is not really after trading cards (although you better believe we are sending him some), he just wants letters.


Our Birthday care package to Danny.

His mom shared with various media that he gets very excited when he gets mail with his name on it now that he can recognize his name. It’s a little thing. Something simple anyone could do. Even you. So we sent Danny a birthday package today as part of Upper Deck’s Random Acts of Kindness program and we want to encourage our fans to send Danny letters as well. If you want to include cards, perhaps try to make them from his local teams. Thanks to everyone for getting behind this great cause for this brave little boy!

Danny Nickerson
P.O. Box 212
Foxborough, MA 02035


Courtesy of the Sun Chronicle

Categories : Uncategorized
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The first hockey card release of the year sets the table for a new season of collecting and Upper Deck thinks fans are going to love the return of the MVP series. The hobby version will be loaded up with cool content while entry-level collectors can get in on the product without breaking the bank at retail with a 99 cent price point pack. Back are many of the aspects of the set that made it a favorite with collectors like the 2-on-2 jersey cards, ProSign autograph cards, along with Silver, Gold and Super Script cards.



MVP Souvenirs are back as well with a new look and a dual jersey version that collectors will really enjoy!





One of the new additions to the MVP product is the Colors & Contours insert set where we utilized stunning gold, purple and teal foil board to create a beautiful new type of card that fall 1:4 hobby packs. There are three types of die-cuts as well for a total of nine different cards with different levels of rarity. It is important to note however that there are not nine different parallels, rather just one card for each player in the 300-card set. Here is a breakdown on the rarity levels and a look at some of the cards.

Teal Die-Cut 1 – 1:96 packs

Teal Die-Cut 2 – 1:72 packs


Teal Die-Cut 3 – 1:8 packs


Gold Die-Cut 1 – 1:36 packs


Gold Die-Cut 2 – 1:24 packs


Gold Die-Cut 3 – 1:172 packs

Purple Die-Cut 1 – 1:60 packs


Purple Die-Cut 2 – 1:144 packs


Purple Die-Cut 3 – 1:520 packs

Don’t miss 2014-15 NHL® MVP when it releases on August 6!

Categories : Hockey
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In just a few months, Upper Deck will issue the 25th consecutive release of Upper Deck NHL® trading cards. To help celebrate this historic milestone, Upper Deck has a variety of promotions in store for collectors, but we wanted to work with our old friend Tim Carroll to create something special for fans to check out that commemorates this achievement.

While we absolutely hate the idea of anyone defacing or intentionally damaging Upper Deck trading cards, Tim Carroll does it in a way to create a bigger picture and something really amazing. We commissioned Tim to create a mosaic of the famous 1990-91 Upper Deck Wayne Gretzky card from our first NHL® set to help celebrate the anniversary.


To make things even more interesting, Tim Carroll only used cards from the 1990-91 Upper Deck NHL® release along with 99 Upper Deck Wayne Gretzky Los Angeles Kings cards. Now I have to be honest, I had some reservations about how this would turn out when Tim sent me a preliminary image of where he was at with the piece.


However, like the true professional he is, he came through with flying colors. Check out the completed piece!


You can view this piece, his 1989 Upper Deck Ken Griffey Jr. mosaic and watch him work on a new piece for LeBron James at the Upper Deck booth in Cleveland for the 2014 National Sports Collectors Convention on Friday, August 1 and Saturday, August 2. Come see him transform regular Upper Deck trading cards into incredible art LIVE!

Categories : Brag Photo, Hockey
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