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Twice a year hockey fans converge upon Toronto for one of the biggest shows of the year with the Sportscards & Memorabilia Expo. When 2014-15 NHL® Upper Deck Series One releases on November 6, it will mark the 25th consecutive licensed release of the set and we think that is definitely something worth celebrating. Upper Deck will have a major presence at the Fall Expo with some major promotions that fans will want to make sure to be a part of.


There will be a variety of wrapper redemption programs at the 2014 Fall Sportscard & Memorabilia Expo in Toronto. Here’s a look at the programs available:

25th Anniversary Young Guns Tribute Priority Signings Promotion – Friday at 5:00 p.m., Saturday at 10:00 a.m. & again for Happy Hour at 5:00 p.m. and Sunday at 12:00 p.m.

Purchase one sealed hobby box of 2014-15 NHL® Upper Deck Series One, 2014 Upper Deck Team Canada World Juniors, 2014-15 NHL® Artifacts, 2014-15 NHL® Fleer Ultra or one sealed pack of 2013-14 NHL® Ultimate Collection purchased from a Certified Diamond Dealer at the show. Bring that product along with the voucher you receive from the vendor to the Upper Deck booth and receive a FREE 2014-15 NHL® Upper Deck 25th Anniversary Young Guns Tribute Priority Signings Autograph card at random OR a UDA Rookie memorabilia instant redemption after opening the product there. Priority Signings promotion will only be available during posted hours and while supplies last for each time period. One box per person, per day.



25th Anniversary Young Guns Tribute Priority Signings Checklist

Dany Heatley Thrashers 5
Doug Gilmour Blues 5
Jason Spezza Senators 5
Larry Robinson Canadiens 5
Logan Couture Sharks 5
Martin St. Louis Flames 5
Rogie Vachon Canadiens 5
Shea Weber Predators 5
Steve Shutt Canadiens 5
Bobby Ryan Ducks 10
Dion Phaneuf Flames 10
Felix Potvin Maple Leafs 10
Matt Duchene Avalanche 10
Max Pacioretty Canadiens 10
Nail Yakupov Oilers 10
Scott Hartnell Predators 10
Aaron Ekblad Panthers 15
Alex Galchenyuk Canadiens 15
Dave Schultz Flyers 15
Adam Oates Red Wings 20
Bill Ranford Bruins 20
Claude Lemieux Canadiens 20
Cody Hodgson Canucks 20
Guy Carbonneau Canadiens 20
Jonathan Huberdeau Panthers 20
Luke Schenn Maple Leafs 20
Sean Monahan Flames 20
Tyler Myers Sabres 20
Nathan Beaulieu Canadiens 25
T.J. Galiardi Avalanche 25
Cory Conacher Lightning 35
David Perron Blues 35
Evgeny Kuznetsov Capitals 35
Jonathan Bernier Kings 35
Justin Schultz Oilers 35
Markus Granlund Flames 35
Alexander Khokhlachev Bruins 50
Brandon Gormley Coyotes 50
Corban Knight Flames 50
Greg McKegg Maple Leafs 50
Jacob Trouba Jets 50
Jared Cowen Senators 50
Johnny Gaudreau Flames 50
Louis Leblanc Canadiens 50
Oscar Klefbom Oilers 50
Ryan Strome Islanders 50
Sam Gagner Oilers 50
Teuvo Teravainen Blackhawks 50
Ty Rattie Blues 50

25th Anniversary Young Guns Tribute Rookie Cards – Off Hours for Priority Signing Program

Purchase one sealed hobby box of 2014-15 NHL® Upper Deck Series One, 2014 Upper Deck Team Canada World Juniors, 2014-15 NHL® Artifacts, 2014-15 NHL® Fleer Ultra or one sealed pack of 2013-14 NHL® Ultimate Collection purchased from a Certified Diamond Dealer at the show. Bring that product along with the voucher you receive from the vendor to the Upper Deck booth during off hours for the Priority Signings promotion and receive one (1) limited-edition 25th Anniversary Young Guns Tribute Rookie cards at random.

Customers who have tins of 2013-14 NHL® The Cup can bring their tins to the Upper Deck booth to open. Upper Deck will share one (1) random 25th Anniversary Young Guns Tribute Rookie cards with for doing so at the company’s booth. There is a max of ten redemptions per person, per day on this promotion.



25th Anniversary Young Guns Tribute Checklist

Jonathan Quick Los Angeles
Kris Versteeg Chicago
Martin St. Louis Calgary
Doug Gilmour St. Louis
Trevor Linden Vancouver
Guy Carbonneau Montreal
Daniel Alfredsson Ottawa
Martin Brodeur New Jersey
Curtis Joseph St. Louis

25th Anniversary Young Guns Tribute Priority Signings Case Breaker Promotion – Open all day while supplies last

Purchase one sealed hobby case of 2014-15 NHL® Artifacts, 2013-14 NHL® Ultimate Collection or 2013-14 NHL® SP Authentic and receive two (2) FREE 2014-15 NHL Upper Deck 25th Anniversary Young Guns Tribute Priority Signings Autograph card at random OR a UDA memorabilia instant redemption and a bonus instant premium redemption item. Participating collectors will also receive a FREE Upper Deck 25th Anniversary toque. Promotion is open at any time and while supplies last. One per person, per day.



25th Anniversary Young Guns Tribute Priority Signings Exclusive Checklist

Al MacInnis Flames 2
Alexander Ovechkin Capitals 2
Bobby Clarke Flyers 2
Corey Perry Mighty Ducks 2
John Tavares Islanders 2
Marcel Dionne Red Wings 2
Phil Esposito Blackhawks 2
Ron Hextall Flyers 2
Stan Mikita Blackhawks 2
Tony Esposito Canadiens 2
Glenn Anderson Oilers 3
Grant Fuhr Oilers 3
Jean Beliveau Canadiens 3
Joe Sakic Nordiques 3
Teemu Selanne Jets 3
Guy Lafleur Canadiens 5
Jarome Iginla Flames 5
Jonathan Toews Blackhawks 5
Steve Yzerman Red Wings 5
Wayne Gretzky Oilers 5

25th Anniversary Young Guns Personalized Card O-Pee-Chee & MVP NHL® Promotion – Open all day, every day

Bring two sealed packs of 2014-15 NHL® O-Pee-Chee or MVP at the UD booth at any time and get a FREE Upper Deck personalized 25th Anniversary Young Guns card! Upper Deck will have a professional photographer to take photos of fans and print an actual Upper Deck 25th Anniversary Young Guns cards for fans on site.


For just two packs of 14-15 NHL O-Pee-Chee of MVP you could get your very own Upper Deck card made!

Upper Deck Canadian Football League Uncut Sheet Promotion – Open all day while supplies last

Purchase two (2) sealed hobby boxes of 2014 Upper Deck CFL and receive a limited-edition 2014 Upper Deck CFL uncut sheet. The premier edition of Upper Deck’s Canadian Football League set is sure to be a collector’s item and these uncut sheets will certainly make for an incredible collectible!

Upper Deck will be hosting a variety of other compelling programs around the company’s anniversary for the Fall Expo as well. Take a look!


Lights Out Interactive Hockey Game

Step right up and test your hockey skills at the Lights Out hockey game where Upper Deck will have a variety of prizes available for top shooters. The game is FREE to play!!!

FREE Givaways! – All Day Friday, Saturday at 12:30 p.m. and Sunday at 2:00 p.m.

What is better than FREE? Celebrate 25 year of Upper Deck Hockey with a variety of giveaways throughout the weekend!

Upper Deck Random Acts of Kindness Scavenger Hunt – Collectors have enjoyed Upper Deck’s Random Acts of Kindness program and we will bring the excitement around that event to the 2014 Fall Expo on Friday. Upper Deck will hide 25 sealed Random Acts of Kindness envelopes throughout the Convention Center and share clues at the company’s corporate booth throughout the day. Lucky collectors who track them down can score sweet prizes like apparel and product! Collectors can only bring one redeemable envelop to the Upper Deck booth that day.


Find a UDRAK envelope and score a FREE prize!

Free Raffles – Stop by the Upper Deck booth at 12:30 p.m. on Saturday and again at 2:00 p.m. on Sunday to secure a free raffle ticket to score some exciting prizes that you won’t want to miss. No purchase necessary!


Upper Deck raffles at the Expo are always a BIG draw!

Expired Redemption Raffle – Submit your expired modern-day UD redemption cards until Saturday at 1:30 p.m. Raffle will take place to 2:30 p.m.

Here is your chance to score some cool items for your expired redemption modern day redemption cards. Check out details on UD’s Expired Redemption Raffle!

Upper Deck Authenticated Show Specials – Open all day while supplies last

Ryan King from Upper Deck Authenticated will be on site offering fans incredible show specials on the world’s best memorabilia. Fans can purchase incredibly collectibles available at the show from company spokesmen like Wayne Gretzky, LeBron James, Michael Jordan, Tiger Woods and Rory McIlory. Ryan will also have a variety of current NHL player product available that you will definitely want to add to your collection, make sure to stop by and chat with him.


Tim Carroll Art Exhibit

Tim Carroll is an incredible artist who takes trading cards, cuts them up and creates works of art with him. Fans marveled at his incredible Wayne Gretzky mosaic he created and Tim will be on hand to talk about his process with fans while creating another incredible work of art live!


See the incredible artwork of Tim Carroll LIVE!

Welcome Reception – Friday night from 8:00-9:00 p.m.

Friday night Upper Deck’s staff from product development and marketing will be sharing plans for upcoming products and programs at a special welcome event. Loyal Upper Deck fans and dealers are welcome to attend by emailing with their full name, address, phone number, favorite team and why they want to be a part of this event. Upper Deck will review and send confirmation emails to those cleared to attend.

Kids Day!

Upper Deck is proud to announce sponsor Kids Day at the Expo where kids between the ages of 6-12 can get into the show for FREE! Additionally, kids will get a special voucher they can bring to the Upper Deck booth to receive a special Hockey card!!


Upper Deck Goes Looney For Movember!

Upper Deck wants to encourage fans to give to a great cause during the 2014 Fall Expo so the company will be accepting donations in the form of $1 coins (affectionately known as “loonies” in Canada) that will be donated to Movember Canada. All proceeds go to this worthwhile organization that encourages men to grow mustaches during the month of November to raise awareness (and funds) for men’s health programs. Every fan who makes a donation will receive a FREE mustache to help celebrate Movember!



If you are tweeting or posting images to Instagram from the 2014 Fall Sportscard & Memorabilia Expo use hashtag #FallExpo for the show and #UpperDeck25 to share any cool UD Anniversary experience or items you received. On Twitter make sure you are following @UpperDeckHockey and @UpperDeckSports! On Instagram, watch for images from UD by following @upperdecksports! And give the show a follow on Twitter at @sportcardexpo!

Categories : Hockey
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Upper Deck has produced a variety of football products over the years dedicated to the pro and college game and sometimes even focused on one program in particular. When 2014 Upper Deck Conference Greats Football arrives in stores however, it will mark the first time an entire football conference is the featured subject of a trading card release.

Through Upper Deck’s exclusive agreement with the Collegiate Licensing Company, the new Conference Greats Football set will “Wow” fans in the southeast and beyond with cool memorabilia cards, autograph cards and unique manufactured patch cards. Recently we were on hand to run quality testing and we were able to get some live images of the product. Take a look and get ready for a very special set featuring the stars of Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi State, Missouri, Ole Miss, South Carolina, Tennessee, Texas A&M and Vanderbilt.


Probably the coolest Frank Thomas card we have ever done to the right.




Sweet autograph blow-up box topper cards also have an autographed parallel version!



Plenty of Johnny Football content to chase!


Stunning patch cards available as well!


Collect the base, pewter, copper, black and autograph parallel cards!


Also up for grabs are incredible dual signed autograph cards!

Categories : Football
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When 2014-15 NHL® Upper Deck Series One arrives in stores this November it will mark the fourth consecutive year the company includes special Day with the Cup insert cards showing champion players enjoying time with the Stanley Cup off the ice. And when the Los Angeles Kings or Anaheim Ducks win the Stanley Cup, sometimes we can convince our good friend Phil Pritchard, the Keeper of the Cup, to make the trip down to San Diego.


Phil Pritchard, the Keeper of the Cup, smiles while signing some special promotional cards during the appearance at Upper Deck headquarters today.


Staff received this special card signed by Pritchard after getting their photo with the Stanley Cup.

Today was a special day for Upper Deck employees and their families as they were afforded a very rare privilege of getting to spend a “Day with the Cup” as well. As the exclusive provider of licensed NHL® and NHLPA trading cards and as a sponsor of the Hockey Hall-of-Fame, it was a thrill for staff who put so much into making the world’s greatest hockey collectibles to get to see the world’s greatest trophy up close! It was truly a day to remember. It is only fitting we will be releasing 2013-14 NHL® The Cup next week!


Staff were very excited to see hockey’s greatest prize make a visit to headquarters!


Employees and their immediate family were able to get a photo with the Stanley Cup.


Phil hopped in some pictures, always wearing his white gloves when near the Cup!


The Cup was bigger than some of the kids posing with it!


For staff who spend so much time on NHL products, this was a real thrill!


This family was just curious to see if she would fit…


Nothing beats a Stanley Cup selfie!


And then this happened…


And for me, I’m happy to say my holiday card is all set. Such a thrill to share this with my family!

Special thanks to our friends at the Hockey Hall-of-Fame and in particular Phil Pritchard for making it such a special day for the Upper Deck team. Here are some fun facts he shared with me about the Stanley Cup:

  • It is 36” tall, weighs 35 pounds and contains a lifetime of memories.
  • 70% of the names on the Cup have won it more than once.
  • The Cup is celebrating its 121st birthday this year.
  • Jean Bellieveau’s name appears on the Cup the most times (17).
  • This summer along the Stanley Cup visited 7 countries (USA, Canada, Sweden, Finland, Slovakia, Slovenia and Russia).
  • Going through customs with the Stanley Cup can be “interesting,” according to Phil Pritchard. “When you get a customs agent who is a hockey fan though, it’s a breeze!”
Categories : Hockey
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Once a year, gamers instinctively flock to Indianapolis for GenCon which is truly a Mecca for tens of thousands who make the pilgrimage. Gamers gathered at the Upper Deck booth on a Friday morning to participate in the Marvel Legendary™ 10K National Championship Tournament with hopes of winning the grand prize and taking home the Iron Man trophy.


We were fortunate enough to have participant Calvin Patten document the entire event from start to finish and we wanted to share the experience with Legendary™ fans who may wonder what it is like to compete in such an event.

“I Woke up and started the day just like any other big event day. Planned ahead, knowing that the tournament starts at 10:00 am. After breakfast I made my way back to the room to get a little prep work with the Villains set. So many things to take into account for the tournament. I have had my share of bigger events. Last year I had the chance to play in both of the Gen Cons 5K tournaments. I was able to make the top 10 the first one and top 25 the second one. This event is a little different as it is only (1) event and it is for $10,000. While coming in the top 5 would be great, I was really just looking to have fun as that much prize money brought out some serious gamers.”


Round 1:
“After looking over the table, the breakdown that they went with for the entire 10K was the following…

Dr. Strange: Commander Build an Underground Mega-Vault Prison: Plot Adversaries: Defenders, Avengers, Uncanny X-Men, Asgardian Warriors and S.H.I.E.L.D. Assault Squad. The Allies Deck: Venom, Sabretooth, Kingpin, Magneto, Juggernaut and Green Goblin.”

“The pairings go up and everyone is split into tables of 5. I was at a table with four other guys that have not played the game a whole lot, but had played many other Deck Building Games (DBGs). I decided to try a different strategy for this round that I had experimented with at home. I decided to use my recruit points to buy the “New Recruits” cards which will allow you to keep your deck small and get anywhere from 3-7 attack a turn. Playing in a giant tournament it can only take 1-2 victory points to win. So if you are using 3-7 attack a turn it is very possible to get enough points to win the game before it runs out. After taking into account those strategies I was able to get first place in game one and earn five points. I was able to walk around a bit and see many of the same people that played in last year’s event, and see how they were doing. Most of them won the first round and will look to keep that momentum going into the next 6 rounds.”

Round 2:
“They kept the same set up and decided to keep it all day long. The strategy I used in game one seemed to work well but it was a little too close for comfort. I decided to use a different strategy this round and use the recruit points to get additional points to buy the “New Recruits” faster. Looking at the people that we got to us, Kingpin did assist in the recruitment and attack of those cards. We had five people at our table and after the dust settled the new strategy did not do me well. I was able to squeak out a thirdplace finish this round so I am sitting at seven points total. Not a bad start, but would have loved to be sitting at 10 points at this time.”

Round 3:
“This time I decided to go back to the original strategy and see if I could right this ship.  We did not even make it around the table four complete times and the game ended on turn 18. Good was able to clear the “Bindings” Stack quickly and we had the game over within eight minutes. I was not able to get out anything to kill so I ended this round in fifthplace for a total of zero points. Then we went to a showdown for third, fourth and fifth place, where each player still in it draws a new hand and then plays it out like normal, but you add the “Recruit Stars” and “Attack” on each card played. The play with the highest total gets next and so on. If there is another tie, then you showdown again with the remaining players. So after three rounds I am sitting at seven points still.

Round 4:
“Looking into this round I knew that it was only a matter of time that we would run into a table of 4 people. I was able to pull off a quick kill early on after drawing into the first position. That helped as the game only lasted 13 turns total. I was able to come in second that game with two VP. This was the second fastest game that I have seen or played this tournament. I was able to bring my total points up to 10. “


Round 5:
“This round did not start out well for me. I had horrible draws and I had to go last out of everyone. This is not a good place to be if you are fighting for your tournament life. On to round six as I got zero points for this round.”

Round 6:
“I needed to get in the top two every game from round five on to make the top 25. This game went quickly as the set up they used allowed the game to go very fast and not linger. I finally figured out that a five cost Juggernaut is very good when you are able to pull him off. I was able to win this round after going to a showdown and winning to bring home the final Dr. Strange Commander card.”

Round 7:
“The final round and the game lasted a total of 7 minutes. We hit every bad situation that we could and the bindings went away too quickly. We ended our game before most people made it around the table once. I came in fourthplace this time and overall it was not bad. “


“Looking back on the last seven rounds it was a fun way to spend 10 hours. The event was run really well and it seems like players and Upper Deck are getting more comfortable with these events. The judge staff worked very hard this year and did everything they could to keep the event running smoothly. The tournament finally got the Top Five cut. I decided to stick around for the final five finish where savvy players who performed well in previous tournaments assembled to do battle once again.”


“The final table all decided to split the prize money so that each player walked away with $1800.00. The trophy was a very cool Iron Man trophy and did light up as well. Over all the event went very smoothly and everyone had a blast. Thanks to Upper Deck for a fun event and I look forward to taking part in it again next year. See you in Indy! “

Categories : Entertainment
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St. Louis Blues fans will notice something different about forward Jaden Schwartz this season. No, the young star hasn’t really made any changes with regard to his game, and at first glance, the change may not seem like a big deal, but to Jaden it most certainly is. In a touching, heartfelt tribute to his late sister (Mandi) Jaden Schwartz changed his number in the offseason to #17. It’s the same number Mandi wore when she played for the Yale University women’s hockey team.


A promising prospect for Canada’s national women’s hockey team, Mandi Schwartz passed away from acute myeloid leukemia in 2011. She was 23.

On opening night, in his first official NHL® game for the St. Louis Blues wearing #17, Schwartz scored a goal.


Fans celebrate as Jaden Schwartz scores his first goal of the season in the first game of the season wearing #17!

Last year Upper Deck created a special Heroic Inspirations game-worn jersey card of Mandi Schwartz that her charity (The Mandi Schwartz Foundation) is currently offering as a gift with donations. Upper Deck used additional patch pieces to create two other unique collectibles to share with the Schwartz family. Both were blow-up versions of her cards the company had framed. Her parents received a blow-up with the “Y” patch for Yale and her brother Jaden of course received a blow-up with the “17” patch. Since the family donated the jersey to Upper Deck, we just felt it was appropriate to do something special for them to help have a memorable keepsake from that jersey.


Upper Deck presented Jaden Schwartz with this special framed blow-up card with the #17 patch from Mandi’s jersey embedded in the piece.

Recently Upper Deck was able to get an exclusive interview with Jaden to talk about the role Mandi played in his life and how her legacy lives on in with the Heroic Inspirations Upper Deck game-worn jersey card.

Q: When you think of having watched your sister in a #17 jersey, what comes to mind?
Jaden Schwartz: I watched Mandi play hockey her entire life and I always noticed how hard she worked and how dedicated she was. She always wanted to get better and improve, I really looked up to her. I’m extremely excited to wear number 17 for her, it will be emotional but a special moment for me and my family.

Q: What are your fondest memories of you and sister related to the sport of hockey?
Jaden Schwartz: My sister and I were really close so we spent lots of time playing numerous sports together, including hockey. Mostly, it was at the rink in Wilcox, Saskatchewan, but we also spent hours on the backyard pond at our house as well. Mandi loved being active, whether it was working out, spending time outdoors or spending time in the rink, she was always happy.

Q: If your sister ever helped you with your hockey game, be it in a technical or philosophical sense, what lessons or advice did she give you, or how did she help you?
Jaden Schwartz: Mandi always helped me whether she knew it or not. I always admired how focused and determined she was. She helped me in school when I needed it and she helped me in hockey, but I always learned from her by just watching and being around her.

Q: Can you describe the dynamic of relationship with your sister, and in what ways you were close with her outside of sharing the common interest of hockey? What other shared interests did you have?
Jaden Schwartz: Mandi and I always had the same interests and we spent lots of time together, along with our brother Rylan. Family was always very important to us so we were always close. Whether it was sports, school, vacation time or just relaxing most of the time we did it together.

Q: What would she think of these Heroic Inspiration cards of her, and how would she react if you were able to give her one of her own cards?
Jaden Schwartz: Mandi was always a humble, hard working person who earned all of her achievements and accomplishments. She wasn’t always the most talented, and maybe didnt have the most skill but she was always the most dedicated and always went the extra mile. Mandi would be all smiles and it would make her day if she was able to see one of her hockey cards.


Fans can order Mandi’s special game-worn jersey card by visiting

Q: What was the significance of No. 17 to Mandi? 
Jaden Schwartz: Mandi wore number 17 for a long time in hockey, including Notre Dame and Yale. When my brother Rylan and I were growing up we wore number 17. Mandi switched and decided to wear it as well because she was our biggest fan and wanted to be like us.

Q: How does it make you feel that her game-worn jersey card from Upper Deck outsells your game-worn jersey cards?
Jaden Schwartz: I am really happy that her card has been selling and people want to buy them because it’s for a great cause. The Mandi Schwartz Foundation has, and will continue to help families in need. Going through something that our family went through is the hardest thing that anyone could ever go through. I have learned so much about cancer awareness since Mandi got sick, and I hope to raise more awareness for other people.

Categories : Hockey
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