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Football collectors are fired up that 2014 Upper Deck Football is now available in stores with plenty of time before the 2014 draft. With every pack of 2014 Upper Deck Football opened, that is really what collectors are looking forward to; the 2014 draft. They want to see which players go to which teams so they can feel out whether they are put in a situation where they can thrive or where they may have to play second fiddle for awhile. Upper Deck wanted to capitalize on fan interest in the draft by bringing back Predictor cards that have been enhanced based on feedback received from past Predictor experiences. These cards are a perfect example of how we incorporated collector feedback to deliver a winning experience.


If you have the Predictor card for the first player selected at a given position, you will score a limited-edition set of all the players for that position!

“Make the Cards Collectible!”

Fans wanted to make sure the cards we create that could be exchanged for a more premium set had collectible aspects to them. For 2014 Upper Deck Football we came up with a great design, incorporated the athlete into the card, avoided having any scratch off elements and focused on the core skill positions with Quarterback, Wide Receiver and Running Back. The Predictor cards are also a hobby exclusive.


With a great design that incorporates the player combined with the cards being a very tough pull, 2014 Predictors are collectible in their own right.

“Predictors are just too common!”

Many hobbyists felt that pulling a Predictor card wasn’t very special because they were very common. In 2014 Upper Deck Football we made the cards extremely rare falling only 1:1,440 hobby packs. With these cards being so limited, collectors who pull them after the promotion ends will still be happy to have such a limited card of a top prospect. And cards that are not winners will still be very collectible.


I hate to wait!”

Frequently collectors have to wait the first half or entire season for previous Predictor programs. This time around fans just have to wait for the 2014 draft and with their Predictor cards in hand, the draft will be more exciting than ever. If the Quarterback, Wide Receiver or Running Back card you have is selected first over all, you will win a full set of all five of the prospects for that position. Should a sleeper come in, those holding wild cards will receive a set of all five prospects on the checklist along with a sixth card of that wild card player. It should make the draft a lot of fun. Upper Deck will begin production immediately after the draft and card sets should be available later on this summer.


We “predict” collectors are going to love the new 2014 Upper Deck Predictor program! Chase down some of these cards today to make the 2014 draft an interactive collecting event!

Categories : Football
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Collectors frequently stop into their local hobby shop and casually ask, “What’s new?” For football collectors however, they circle a date on their calendar every year and plan to be their shop to be the first to crack Upper Deck’s annual football release. It signals the start of football collecting season as it is the first licensed release of the year loaded with hundreds of rookies and autograph cards.

Every fan has different reasons about why they love the release however. Recently we asked fans on Facebook and Twitter what they love most about the annual release and here is what they had to say!

@SportsCardCollec: THE ROOKIES! It always releases at a good time before the draft. I like to watch the draft to see where my UD rookie players land!


@PeeWee5555: In my opinion it is getting to see your favorite college players in their college uniforms for the last time before the NFL Draft. And of course the AMAZING VARIETY OF ROOKIES!


@Double_Z_Sports: Autograph Hits Like This!!!!


@ThatGuyTaz: I like busting Upper Deck Football to see how the first autographs rookies sign compare to how they sign 5 years later. Usually tons of difference.


Matthew Gilman: The photography and the rookie cards.


Richard Procter: The rookie cards and the design are great.


@highendsports: Love the base card photography!!!! Incredible card!


Shop owners will be busy today as 2014 Upper Deck Football arrives in stores. So far collectors are digging the release and some of the cards they are pulling are just awesome!







Categories : Collectors, Football
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Most business don’t make it through their first year , let alone 25. For Upper Deck to still be going strong 25 years after the company released the first trading card product is a testament to how much collectors enjoy Upper Deck products. With fans being so critical to the success of the company, Upper Deck issued a challenge to fans with a $2500 shopping spree at the Upper Deck online store up for grabs. The challenge was to make a fun video congratulating Upper Deck on the company’s anniversary while incorporating Upper Deck products into the video.


Here are a few of our favorites that we received in from fans:

Ultimately the winner did something a little out of the ordinary. He brought the Upper Deck logo to life and took it on a cruise to celebrate the anniversary, take a look!

And recently we shared another video where fans, celebrities and industry insiders wished UD a happy anniversary while sharing some of their favorite moments from the last 25 years, check it out!

Categories : Collectors
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It’s an amazing time to be a collector of Upper Deck golf cards as 2014 is considered the rookie season for some huge golf stars like Rory McIlroy, Michelle Wie, Graeme McDowell and Cheyenne Woods. We have seen a tremendous response to the 2014 SP Authentic Golf product already. And with golf’s major season getting underway, we thought it was the perfect time to give fans a sneak preview of some of the upcoming 2014 SP Game-Used Golf cards they will want to add to their collections.

New to the 2014 SP Game-Used Golf product this season are the Leaderboard Lettermarks Autograph cards which give fans a fun way to put together a full signed nameplate from one of their favorite golfers. The cards are absolutely stunning. Take a look at some that will be packed out into the product!













Categories : Brag Photo
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Last year we pulled back the curtain on a game that takes place here at Upper Deck during March and April, of course I’m talking about the Upper Deck Collegiate Sports March Madness Mini-Basketball Pop-A-Shot Challenge™ or the “UDCSMMMBPAS” for short. Over 70 competitors started out in the annual tournament playing games during lunch time and we slowly worked that number down to just two hungry competitors. And they are hungry because a win would mean a pizza party for their respective departments.

Today Robert “Jordan Jr.” Partlow from the Prepress department took on Drew “Sign Your Dang Cards” Mills from the Athlete Relations group and what we witnessed was a match for the ages. Luckily, I happened to have a video camera handy and caught the whole match that went down to the final shot. Check it out!

Both these players played well enough to take the title today, but in one shining moment Drew Mills stepped up to take his place at the top of the Upper Deck Summit. Until next year!


Categories : Basketball
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