Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this limited-edition anniversary set featuring athletes from a variety of sports.
The cards are designed in the style of the famous 1989 Upper Deck Baseball set and consists of 110 base cards, 40 rookies and a bevy of amazing inserts. Each pack contains five cards with one being a rookie card.
When it comes to the inserts however, that’s where things get exciting. There are autograph parallels and one-of-one printing plate parallels of the entire set.
The double and triple autographs are city themed so you can find cards of players from different sports who achieved greatness playing in the same regions.
The most buzz however seems to be around the Silver Celebration parallel set numbered to 250 copies. The first ten collectors who complete that set will be put into a draft where they can select one of ten incredible dual cut autograph cards featuring current Upper Deck spokesman along with deceased greats. Fans who complete that set should reach out to Upper Deck’s Marketing Team at firstname.lastname@example.org with a photograph of their completed set. UD will provide details on how they can submit their completed set for validation from there. Completed sets will be returned after the draft event.
Packs were distributed to Upper Deck’s Authorized Distributor network and are being shared with participating hobby shops as a gift with purchase. Collectors should check with their local card shop on the availability of these special 25th Anniversary packs before they are gone!
We’ve told fans for awhile now that Upper Deck’s USA Football box sets represent an incredible opportunity to own cards of tomorrow’s stars today. Many savvy collectors jumped on them, happy to find cards of highly touted football prospects like Jameis Winston, Kevin Hogan, Imani Cross, T.V. Williams, Anu Solomon, Devin Funchess and more! One USA Football alum who is having an incredibly stellar season thus far is Todd Gurley of the Georgia Bulldogs.
The former track star is coming off a career day against the Tennessee Volunteers with 208 yards and two touchdowns. Many believe Gurley is a front runner currently to win the Heisman trophy which would mean USA Football alumni would win the award in back-to-back years (Jameis Winston won the award last year).
Football prospect collectors can score the first licensed trading cards of Todd Gurley in 2012 Upper Deck USA Football box sets, as well as rare insert cards featuring autographs and game-worn memorabilia. Check out some of the incredible cards that can be discovered in those sets!
And in case you have never seen Todd Gurley in action, check out this highlight reel from the 2013 season.
Fans have been loving 2014-15 NHL® Fleer Ultra, especially considering there are ZERO autograph redemption cards, all autograph content can be found LIVE in packs. Most people are not fans of redemption cards, but when they are good for a very special item, they certainly have their place. Such is the case with the 2014-15 NHL® Fleer Ultra Violet redemption cards. These redemption cards are good for one random parallel card from the 200-card base set with special rainbow foil numbered one-of-one!
We have recently finished production on the base set parallels. They are being transferred to our redemption team where they will be checked for quality and then packaged for shipping. Fans who redeem these special cards should be able to receive them around the start of the season.
There are also 30 Ultra Violet redemption cards good for the 30 rookie cards we will be creating after the season kicks off. Delivery of those will take a little longer understandably, but it should be very exciting for fans who redeem those cards to see what they get as this year’s rookie crop looks pretty great!
Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie card we created for our good friend Jack Hoffman.
It was a thrill to be able to present in front of so many savvy marketers for major brands as iMedia always does a great job of bringing incredible personalities together at this event. It was also important to share that we were not helping these inspirational athletes and their charities for any other reason than it was the right thing to do.
My favorite part of the day however was bringing the trading cards to life for attendees. You see we brought in Doc Jacobs to sign autographs and pose for photos with attendees during the lunch session. Doc made headlines when he earned a tryout with the Los Angeles Dodgers and most recently the Chicago White Sox as a double amputee and Purple Heart recipient. For me it was great to see Doc again as he is a major inspiration for me, but I think attendees got a lot out of visiting with him as well.
Honoring these inspirational athletes is the right thing to do and we appreciate all the support our fans have given them. It is exciting as we continue to add more athletes to this stable of “Heroic Inspirations” like we did most recently with Josh Harding. Look for more great stories to come in the future!