Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL® Packs Together!
Posted On 31 Aug 2015 / 7 Comments
Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL® Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company’s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck invited in a variety of kids for a focus group to open 2015-16 NHL MVP and give us their thoughts on the cards.
As if getting free Upper Deck packs wasn’t enough, the company had a surprise in store for the kids. During each focus group session, the company brought up some of the top rookies from this year’s class to open packs with them. Their reactions were priceless. It was a jaw-dropping, deer-in-headlights moment for them as they got to meet the future stars of the NHL in person.
Zach Fucale and Connor Brown gave this young collector quite a thrill.
This youngster couldn't help but think, "Is this really happening?"
Imagine opening hockey packs with seven top rookies!
The rookies were great interacting with the kids!
Pretty incredible moment for these young fans and collectors.
And all of a sudden, we had brand new collectors for life when Mitch Marner, Dylan Strome and Connor McDavid popped in to open packs with the last group!
Dylan Strome, Mitch Marner and Connor McDavid had fun with kids as they opened packs together.
Safe to say these young fans will never forget the day they met some of the game's greatest future stars.
Upper Deck recorded the kids meeting the young stars and their reactions were very cool. Take a look!