Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL® Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company’s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck invited in a variety of kids for a focus group to open 2015-16 NHL MVP and give us their thoughts on the cards.
As if getting free Upper Deck packs wasn’t enough, the company had a surprise in store for the kids. During each focus group session, the company brought up some of the top rookies from this year’s class to open packs with them. Their reactions were priceless. It was a jaw-dropping, deer-in-headlights moment for them as they got to meet the future stars of the NHL in person.
And all of a sudden, we had brand new collectors for life when Mitch Marner, Dylan Strome and Connor McDavid popped in to open packs with the last group!
Upper Deck recorded the kids meeting the young stars and their reactions were very cool. Take a look!