While fans certainly had plenty of incredible hockey pulls at the National show, UD wanted to do something more to engage fans!
It wasn’t just about showing amazing Upper Deck Authenticated NHL® memorabilia or showcasing incredible NHL® pulls from Upper Deck collectors, but creating an engaging event program that invited fans to personally experience the game. Upper Deck brought in NHL star goalie Steve Mason formerly of the Columbus Blue Jackets and now with the Philadelphia Flyers to sign free autographs for attendees.
For some young collectors, it was the first autograph they ever received and to have it happen in person was extra special.
These young collectors were so excited to get their first autograph card they couldn't stand still!
Mason was incredible and even though he had an injury earlier that week on his non-signing hand, he embraced it, even taking a picture with a fan who had a similar injury. Fear not Flyers fans, Mason assured us he would be okay in a couple weeks!
As part of Upper Deck’s exclusive agreement with the Hockey Hall-of-Fame, Upper Deck also brought in the keepers of the Cup to show off a variety of incredible NHL® bling that fans enjoyed getting pictures with throughout the weekend. On display were some incredible championship rings.
Also on display was an incredible collection of trophies like the Calder Memorial Trophy, the Prince of Wales Trophy, the Hart Memorial Trophy, the Clarence S. Campbell Bowl and the Vezina Trophy. It was an incredible opportunity for fans to get closer the game they love and that is what Upper Deck is all about.