When Upper Deck first announced the company’s new Random Acts of Kindness program as a part of Upper Deck’s year-long 25th Anniversary celebration, collectors were buzzing about it. The program is designed to reward those individuals who give back to others, who are helpful and who make the hobby of collecting trading cards and memorabilia so much fun. Upper Deck began monitoring Twitter, Facebook, message boards, chatrooms and talking with industry insiders to begin compiling an ever-growing list of individuals worthy of a personalized mail day they would not be expecting.
As these surprise packages began arriving, people started getting very excited. We are only a month into the program officially, but collectors are beginning to realize, if they do good, they may be rewarded for it. That being said, it is our hope here at Upper Deck that collectors will look to do good deeds because it makes them feel great and because it is the right thing to do. The opportunity for a surprise mail day would just be a cherry on top of an already excellent sundae.
Here are just some of the responses from unsuspecting do-gooders thus far:
Trevor Cunningham (Montreal Canadiens Fan)
So Fedex arrived very early today, but I was not expecting a hefty box from Upper Deck. I opened the box with the Upper Deck Logo on it it says “Random Act of Kindness.” No idea what this is about, so I open it up and find some cool 25th Anniversary Promo stuff from Upper Deck: a pen, a little box cutter for busting boxes, a t-shirt and warm-up jacket. When I unrolled the shirt a team bag of cards fell out. I opened them up to find some 25th Anniversary promo cards and this for my personal collection!
There are some others who have received surprise mail days from Upper Deck who many would argue are just as deserving as the collectors above. The only thing really different about them is that they happen to be famous.
First up was a former NHL® player and now analyst for the NHL® Network; Jamal Mayers. He saw a collector bragging about a 2013-14 NHL Black Diamond Championship Rings insert of Mayers and he shared he would love to get one of the cards. Upper Deck went ahead and sent him a care package with some of those cards along with a special oversize version of the card. Jamal was all smiles upon receiving that surprise mail day.
Then there is actor, director and Hollywood icon Kevin Smith who has been a good friend to Upper Deck over the years. As an incredibly passionate Edmonton Oilers fan, we just had to hook him up with the new Edmonton Oilers Collection product when it was released. To say he was excited about it is a bit of an understatement.
Then you have a fun story with pro football Hall-of-Famer Barry Sanders. When he saw he was paired with Tiger Woods on a dual autograph card in the Tiger Woods Master Collection set, he was blown away as he knew his kids would love it. Unfortunately the card was a one-of-one and not something that even he could easily own. That’s when Upper Deck jumped in and created a special blow-up version of the card and then we had Tiger Woods sign it and include a personalized message to Barry which read, “To Barry, Thank you for all the unforgettable moments! – Tiger Woods”
And lastly you have a situation where both the athlete and the collector mix. Michael Doffing is a die-hard Ken Griffey Jr. collector who we recently featured here on the Upper Deck Blog for his birthday. Knowing how much Doffing enjoys Griffey and also knowing how much he has given back to fellow collectors over the years made him a perfect candidate for the Upper Deck Random Acts of Kindness promotion. We had Ken sign a personalized blow-up card to Doffing and sent it off to him along with some other limited-edition collectibles and promotional items we knew he would enjoy. We enjoyed reading his excited post on Facebook where he shared his excitement about receiving this unexpected package.
If this shows fans anything, it is to expect the unexpected with Upper Deck’s Random Acts of Kindness program. You don’t know when we will strike or where, but if you end up receiving a package with this special sticker on the outside, odds are you are in store for something you will thoroughly enjoy as we work to thank all those fans who helped make this such a memorable 25-year run for Upper Deck!