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When Upper Deck creates a product like Exquisite Collection Basketball, the company’s most premium basketball trading card release of the year, our Product Development Team is tasked with creating some items that will have considerable “Wow” factor. These drivers help make it an exciting break for collectors knowing they have the prospect of pulling some of these major cards.
Such is the case with Upper Deck’s 16 signature cards in the set. These one-of-a-kind collectibles are presented in a booklet style trading card format and include some of the greatest players to ever play the game.
So we asked ourselves, “What would it look like if we had THE BEST player in basketball today to sign and appear on one of these cards?” And voilà here it is with LeBron James.
Then we asked ourselves, “What would it look like if we had THE BEST basketball player of all-time to sign and appear on one of these cards?” And like that, you now have this potential monster pull featuring Michael Jordan.
It should be fun to see collector’s reactions when they pull these cards from packs.
Another cool concept Upper Deck has incorporated in the production of the Exquisite Collection Basketball product is the creation of player-themed super packs. Collectors will open some packs that will contain either three or five different rare autograph cards from top basketball players like Michael Jordan and LeBron James. Recently the brand team hand packaged the latest Exquisite Collection Basketball product and snapped a photo of the contents of one of the Michael Jordan super tins. As you can see, the lucky collector who opens that pack may have a jaw-dropping, hand-shaking, jump-for-joy, scream-like-a-little-girl type of reaction discovering these contents all in one pack.