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Upper Deck’s new Expired Redemption Raffle promotion has been a hit with fans who pull expired redemption cards thus far having taken place at two major trade shows since first being announced. Each time almost everyone who submitted an expired redemption card walked away with at least one item, and in many cases collectors who submitted several cards scored more than one cool collectible. It is great to see collectors and shop owners smiling about a situation that normally leaves them frustrated.
Upper Deck publishes on all boxes and packs, “Packs may contain time sensitive Redemption cards. Be certain to adhere to the expiration dates in order to redeem your card. No redemption will be honored past the expiration date.” Upper Deck has also made a conscientious effort to raise awareness of when redemption cards expire by publishing a “Last Call” list for redemptions. And the best way to avoid issues with expired redemptions is not to put them in the product in the first place. Upper Deck has had significant successes with packing out products in 2012 that have minimal, or in some cases zero redemption cards in the product. While some releases may be delayed to get more autograph content in, Upper Deck believes it helps provide collectors with a better pack opening experience if there are fewer, or better yet, zero redemption cards in a product.
That being said, collectors still purchase older products and can have a really negative experience if they find an autograph redemption card that has expired. Upper Deck rolled out the Expired Redemption Raffle promotion at the 2012 National Sports Collectors Convention where collectors and store owners were allowed to submit up to five expired modern-day redemptions for autograph cards. Upper Deck used those entries to raffle off 100 prizes consisting of autograph cards, memorabilia cards, unopened boxes and signed promotional items like pucks and hats from Upper Deck Authenticated. Everyone in attendance loved the opportunity to turn their expired redemption card into the chance of receiving a high-end collectible. The next event will take place at the 2013 Las Vegas Industry Summit
The 2013 Las Vegas Industry Summit – Monday, March 18, 2013 at 11:00 a.m. at the Upper Deck Home Base Booth
Collectors and store owners may bring up to five (5) unscratched, expired Upper Deck autograph redemption cards to the Upper Deck Home Base Booth by Monday, March 18, 2013 before 9:00 a.m. to take part in The Upper Deck Expired Redemption Raffle Program. Those who wish to participate DO NOT need to attend the trade show. Collectors and shop owners can send in up to five (5) unscratched, expired Upper Deck autograph redemption cards to the address below to participate as well.
The Upper Deck Company
Attn. The Upper Deck Expired Redemption Raffle Program
2251 Rutherford Road
Carlsbad, CA 92008
Collectors who send in their cards need to legibly write their name, address, phone number and email address to the front of the expired Upper Deck redemption card (in the white area) in black or blue ink. Upper Deck will have over 100 PRIZES available in this raffle consisting mostly of limited autograph cards, memorabilia card, unopened boxes and signed promotional items like pucks and hats from Upper Deck Authenticated.
The Upper Deck Expired Redemption Raffle Program will begin promptly at 11:00 a.m. on Monday, March 18, 2013 where we will pull unscratched, expired autograph redemption cards and reward prizes. Collectors in attendance can pick up their cards right there. Collectors not in attendance will be mailed their card the following week. With so many shop owners participating in this event, we would love to see them bring in cards their customers may have acquired over the years. Currently we only have 50 entries received in so there is a VERY good chance of scoring some of the great items we have put together as we may struggle to get to 100 cards received in.
What cards are eligible for The Upper Deck Expired Redemption Raffle Program?
What are some of the noteworthy cards that will be included in The Upper Deck Expired Redemption Raffle Program at the 2013 Las Vegas Industry Summit? Take a look!