Lacrosse is Growing and Upper Deck is Coming Along for The Ride
Posted On 18 Jul 2012 / 4 Comments
The game of lacrosse is in the midst of an exponential growth in the United States, and the impact continues to be felt across the sports landscape. The attendance at the NCAA Men’s Lacrosse Championship is up almost 300% from two decades ago and the game has done what the Manifest Destiny did some 200 years ago by rapidly sweeping west across the United States. While the collegiate game has generated a larger fan base than Major League Lacrosse, Upper Deck plans to bridge that gap.
Collegiate lacrosse fans can now follow their favorite college athletes as they transition into professional competition. Upper Deck’s Premium Game Used Jersey Cards are a part of the company’s pioneering effort to bring the game of lacrosse into Upper Deck’s sports arsenal. The future is as hopeful as the game itself: where the game goes, Upper Deck will follow.
Upper Deck has already made a splash in the lacrosse world, gaining some publicity from Inside Lacrosse, the national media leader in lacrosse coverage.
Paul Rabil has helped pioneer the game of lacrosse on and off the field. Upper Deck hopes to do the same.
The 2012 Tewaaraton award for Best Collegiate Lacrosse Player was won by Colgate Junior attackman Peter Baum. This wouldn’t be newsworthy except for the fact that Baum was the first player not born on the East Coast to win the award. Before his senior year, the Oregon native will be a participant in the Major League Lacrosse Draft and should be highly sought after by the professional franchises. Baum is a mere microcosm for the growth of the game, one that is exponentially expanding across the nation and at all levels. With the arrival of Baum on the national scene, Lacrosse has officially become a national pastime in the United States.
Where will Colgate Attackman Peter Baum land in the MLL Draft?
So where will Upper Deck go next? Feeding off of the game’s growth and the fans that generate its popularity we want to ask you, our fans, what do you want to see next from Upper Deck Lacrosse? Signed Jerseys? Game Used Memorabilia such as cleats, jerseys, and equipment? In what ways do you think the game will be most popular off the field? Let us know in the comments and you could help inspire the next great Lacrosse trading card or piece of memorabilia.
One thing is for certain. The growth of lacrosse has no end in sight.
The pictograph show the past, present, and future of the booming game