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Every year we have a great time at the NHLPA Rookie Showcase where Upper Deck has the opportunity to spend time with the top NHL rookies. One of our goals we have leaving the event it to come up with a fun way to introduce the new rookies to fans and for the last few seasons we have done that with our Rookie Boot Camp videos which have been pretty popular with hockey fans around the world. After all, one of these players will likely end up being the next big Upper Deck rookie card, so fans should get to know them.
And fans of these videos will have a whole new series of videos to enjoy throughout the course of the season with the first one launching today. After two successful seasons, Upper Deck put Coach Ron Cherry on the bench and brought in Coach Dewey Schuntz who is widely regarded as the worst rookie in NHL history. It was our hope he could teach the players what not to do and we think he did a great job. Watch the first video of the season where Coach Schuntz works with Jake Allen of the St. Louis Blues and Jussi Rynnas of the Toronto Maple Leafs on mental toughness. Also, look for two small cameos from our NHL Ultimate Fan Alex Vegh and Geoff Connolly from Clouts N’ Chara in this video.