Card shops, sports collectible shows and online collecting message boards have been buzzing with fans talking about Upper Deck’s latest high-end release; 2010-11 NHL The Cup. It has been a lot of fun for us to see fans interacting and having such a positive experience with this product. Unfortunately, 2010-11 NHL The Cup is not a product that is in every customer’s price range with individual packs selling for over $300. What’s more, there is a very limited amount of the product in the market, so even if you do have the money, it can be difficult to track down.
Internally we do not get very much of this product to use for samples, but we were able to secure one pack to use for a promotion with our fans. We have heard how much collectors would love the opportunity to open a pack of this product, but how would we go about rewarding something so in demand to just one fan? We wanted to come up with a promotion that would be unique and fun for our loyal customers. Remember those commercials from Klondike where they asked the famous question, “What would you do for a Klondike bar?” Well that is what we are asking our fans now, “What would you do for a pack of The Cup?”
Take a little time and think about it. It can be heartfelt and philanthropic. It can be juvenile and funny. What we are really looking for is something creative, because let’s face it, these packs are not easy to come by so whoever we award it to should have to do something different. Leave what you are willing to do for a pack of Upper Deck’s 2010-11 NHL The Cup product in the comment section below, just please keep it clean.
We will pick our top five favorites from these comments on Friday afternoon and then allow fans to vote on which comment they like the most through the Upper Deck Facebook page for a short period. The comment with the most amount of “likes” will be selected to receive the pack if they accomplish the task they agreed to. After the winner completes the task they agreed to we will then award them a pack of The Cup. So we’ve got to ask you, “What would you do for a pack of The Cup?”