Ask UD: 2011 Goodwin Champions Presidential Masterpiece Cards, Entomology Redemptions, Autograph Cards on eBay, Luca Caputi & the 2010-11 NHL Season


My goal as Upper Deck’s Customer Care Supervisor is to help educate our collectors and fans so they can have a better experience with our collectible products. I’ve found that we get a lot of similar calls into our call center so it is beneficial to share what those questions are and provide answers in a public format here on the blog. You will find some really great information about our industry just by going through some of these “Ask UD” segments here on the blog. If you have questions yourself, please feel free to leave a comment and “Ask UD!”

Here are some of the questions we’ve received recently in Customer Care:

Ask Upper Deck: I’ve seen some Presidential Masterpiece Art cards from 2011 Goodwin Champions being pulled live from packs and some coming out as redemptions. Why is that?

Gregg Cacioppo: This is the first time any manufacturer has produced a hand painted insert card with this level of detail. We encouraged the artist to take their time in order to provide the best final product possible for our customers. Therefore we packed out all the cards we had in house and issued redemptions for the cards we were not quite completed yet.

There are some amazingly detailed art cards in 2011 Goodwin Champions of all the US Presidents. There are ten copies of each card.

This week we had a nice “mail day” where we got back the remainder of the outstanding Presidential Masterpiece Art cards and we wanted to share that with you, along with a little information on the Entomology cards. Check this out:

Ask Upper Deck: Is it true that Upper Deck will only ship Entomology redemption cards to customers in the United States?

Gregg Cacioppo: It is. Unfortunately due to state and federal regulations regarding the transport of insect specimens, Upper Deck is unable to redeem and ship 2011 Goodwin Champions Entomology cards to customers outside the United States. This was the case with the 2009 Goodwin Champions Entomology set as well.

This little fella doesn't have a passport so we will only be able to ship these Entomology redemptions to collectors in the United States.

Ask Upper Deck: I saw an Upper Deck Autograph card on eBay that I wanted to buy, but it didn’t have a certificate of authenticity from Upper Deck. How can I tell if it is real or not?

Gregg Cacioppo: Providing our customers authentic autographs of their favorite stars is the cornerstone of our business and something we take very seriously. In order to let our customers know they are getting the real deal, we provide copy on the back of all of the autograph cards we put out into packs indicating you have received an autograph card. If you are looking to purchase an autograph card online that you think is questionable, make sure you see an image of the back of the card to make sure that copy is there. Here’s an example of what it looks like:

You will find this type of copy on the back of most authentic Upper Deck signed cards.

We also sometimes buy back unsigned cards from the market and have those cards resigned by athletes. In those cases, we apply a hologrammed label with a special code on to those cards which are known as “buybacks.” We also apply a matching hologrammed label with the same code to a certificate of authenticity the same size as the card with more details on the card and athlete who signed it. If you do not see a hologrammed label on the signed card with a matching certificate of authenticity, we would advise you to steer clear of those cards. Take a look at an example of a buyback card below:

Those that do not have the copy on the back indicating you have received an autograph card may be a "buyback" card like this one.

The hologram characters on the autograph card must match the characters on the certificate of authenticity like you see with this card.

Unlike our Upper Deck Authenticated memorabilia division, we cannot replace certificates of authenticity on these buyback cards in the event one is lost. We would advise fans to be a little leery of buyback cards that have a hologrammed label on them, but no matching certificate of authenticity. Additionally if you are lucky enough to pull one, please make sure you take care of that certificate of authenticity card as that is your guarantee the autograph on the card is from the athlete depicted.

Ask Upper Deck: I’ve been waiting for an autograph future watch redemption card of Luca Caputi and Tom Wandell for some time now from SP Authentic. Are these ever going to be completed?

Gregg Cacioppo: These cards have been a problem for us and we apologize for the delays. We were concerned they may be a problem so one of the things we did was remove many of the redemption cards from pack out. That means we had to produce less cases and ultimately would make less profit from the product, but it is important for us to reduce the amount of redemption cards that appear in products to provide our customers with a better pack opening experience. We recently received back the Luca Caputi cards and those are in the process of shipping out to fans who were waiting on them. We are working on nailing down a signing session with Tom Wandell now, but those may not be completed until closer to the start of the season unfortunately. We understand fans are looking for these cards for their sets however so we will get them done. Thanks to everyone for their patience!

Ask Upper Deck: What does Upper Deck do to prepare for the upcoming NHL season?

Gregg Cacioppo: Preparations actually begin for a new product sometimes more than a year in advance. It is amazing the amount of planning that goes into making new Upper Deck NHL trading card sets.

Along with that are the programs we put into place to support our hockey releases like advertisements and marketing materials we create for the exclusive relationships we have in place. Additionally we run a lot of programs throughout the course of the season to help make sure people are aware of Upper Deck’s new trading card products like sampling at NHL arenas, our Biography of a Season program at Certified Diamond Dealers and Upper Deck’s National Hockey Card Day for puck fans throughout Canada to name just a few.

Creating promotional items for Certified Diamond Dealers about our exclusive relationship with Orr, Howe and Gretzky was something that came our of our hockey summit last season.

We spend a lot of time talking with our Certified Diamond Dealers and Authorized Distributors to get a feel for what they want to see from us for next year. In fact, we will be holding a hockey summit in Toronto, Ontario next week where we will bring in some of our top customers to spend time with us going through everything we have planned for the 2011-12 NHL season. Based on their feedback, we will make tweaks to our plans and then roll out from there.

Upper Deck management staff visited a local hobby shop during the hockey summit last season to see and hear how products are performing directly from the shop owner.

We also find it very valuable to get feedback from our hockey collectors. So what would you like to see from Upper Deck for the 2011-12 NHL season? What can we do better? What programs would you like to see from us? Make your voice heard in the comment section here. Thanks in advance for the feedback!

Categories : Ask UD, Baseball, Hockey, Products



I think that some tweaking of the line-up for 2011-12 hockey products would be a great way to inject some vitality into Upper Deck’s releases. While sets like SP Authentic, Series One and Two, and The Cup will always be popular and will sell strongly, some of the other products could use some jazzing up to make them more appealing.
One thing that I’ve often thought would be a great idea would be to take the best elements from certain products and combine them into, for lack of a better term, a super product. There are some great subsets in products that got the axe in 2010-11 because of the reduced number of releases UD is permitted under the new licensing agreement.
Imagine, if you will, bringing back Ice but also incorporating into it two autograph subsets from other products. While I was never a big fan of Trilogy, I and many others LOVED the Ice Scripts subset – the name alone just makes it fit. I don’t know if you would want to have both those plus the always-popular Glacial Graphs but I think that having a number of acetate-based hard-signed autograph sets would make the product a winner. Also, the Black Ice autograph/memorabilia cards from Black were incredibly stunning cards to behold, and would be an amazing addition to Ice. Have that replace the Cool Threads subset – do a memorabilia-only plus memorabilia/auto parallel. And while I’m on the theme of black, take it one more step and for the base set include a “black”-themed parallel in which the cards, instead of the normal red/blue/whatever coloured background had an all-black surface with gold foil. Sounds like a lot of fun, eh?

One other suggestion: bring back Hot Prospects. Just about every week at Sports Card Forum we get people expressing their interest in seeing that set reinstated. People love the auto-patch RCs, regardless of the autos being sticker instead of hard-signed, and they really love the NHL Shield 1/1 parallels for the rookies. For those who love rookie cards, this set was a real highlight, as it was an affordable product that allowed people to have a shot at getting highly-desirable rookie cards without having to spend as much money as they would on a product like Ultimate Collection or The Cup.

I have many more ideas like this, but you only get these two for now. :)


I would like to see some different signatures in sets. Especially retired players. As a caps collector id love to see Mike Gartner or Dale Hunter instead of the usual Rod Langway and Dino Ciccarelli.


Hi UD I would like to see Erik karlsson in more products he was only in 2-3 products and they were just low end he is an all star and put up a good season i would rather collect your cards of him than panini cards thanks UD keep up the great work


I found myself getting back into collecting hockey cards this year after not buying sports cards for a very long time (probably 15 years). The product is so cool now! What really motivates me to purchase is autographs! I don’t even care if it’s 4th liners, it just “connects” you more. I don’t like the idea of autographs coming 1:144 though, they have to be a bit more accessible with more players.

Richard’s idea about the black parallel card with the gold font is an excellent idea!

Oh, and I’m a huge hockey jersey snob. I think an insert series to display throwback jerseys, Winter Classic jerseys, 3rd jerseys, just different jerseys in general would be cool as well as the history of the jerseys!

Thanks for reading UD!


How about bringing back redemptions for signed sticks,jerseys like you did in past SP Authentic products. Have Orr, Howe, Gretzky as an example sign 10 sticks each and have redemption cards in packs for them.


When will you be releasing print runs for 2011 Goodwin autos?


What will you do for people outside the US who get entomology cards in goodwin champion boxes if you can’t ship them across the border?


I have the entire 09 Goodwin Memorabilia set excluding Lyndon Johnson. I have the only Buffalo Bill that has surfaced to my knowledge and that was last of the set i got whic was over a year ago. I need help getting hold of a Lyndon Johnson! Need UD’s help. Was it a redemption like Buffalo Bill since they both have a prit run of 5!? Or was it live in packs!?

There’s a pic of my set on UD’s fb page (or was). Please email me wih any help you can offer!



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