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One of the directives Upper Deck staff has been given when it comes to its new Marvel trading card releases is to challenge the status quo on these sets and really push to develop innovative new trading cards. Collectors who have been opening 2011 Upper Deck Marvel Beginnings may have found an innovative new trading card that is sure to get people talking. They are called the “Ultimate Panel Focus” insert cards and what makes them so unique is that we have actually cut out key panels from classic vintage comics in very poor condition and embedded them into a trading card.
This marks the first time any trading card manufacturer has produced a trading card like this to appear in packs and Upper Deck expects fans to have mixed feelings about it.
“I would liken the way a comic fan feels about protecting rare comics the same as a environmentalist feels about protecting endangered species,” said Bubby Johanson, Upper Deck’s Marvel product manager. “I totally understand how fans feel as a comic fan myself. I felt some real concern when we first came up with this idea. But what I found as we looked at the marketplace for what was available was that there are a fair amount of these vintage comics in less than pristine condition so it is not like we were taking the shears to a 9.5 graded Amazing Spiderman #2.”
Additionally comics like these are not widely read given how important it is to keep them in good condition. To be able to share key panels from these classic releases with fans was an exciting premise for UD’s entertainment team.
“Most fans just don’t get the opportunity to flip through issues like The Amazing Spiderman #6 so we know that fans will get a kick out of having the chance to own these unique collectibles that showcase these great stories,” said Johanson. “I think when people actually see them in their hand, they will realize we haven’t destroyed a comic, we are simply presenting the comic to fans in a new way. In looking at the completed cards you will see that many of the panels actually look like they were almost made to fit in trading cards like this.”
Upper Deck used actual panels from the following comics in their 2011 Marvel Beginnings Ultimate Focus Panel cards:
|Card Number||Comic Title||Issue #||Numbering|
|UM-1||The Amazing Spider-Man||2||66|
|UM-2||The Amazing Spider-Man||4||53|
|UM-3||The Amazing Spider-Man||6||61|
|UM-4||The Amazing Spider-Man||9||68|
|UM-5||The Amazing Spider-Man||14||66|
|UM-6||The Amazing Spider-Man||18||51|
|UM-7||The Amazing Spider-Man||25||45|
|UM-8||The Amazing Spider-Man||50||39|
2011 Marvel Beginnings is available in stores now. Check out card gallery of just some of these amazing new cards:
The Amazing Spiderman