Check this out: Upper Deck has something cool planned to commemorate the fact that it's entering its 20th year of producing NHL licensed trading cards. Each of the 250 cards from the company's 2010-11 NHL Series One base set will have a variation insert appearing in the same classic design as the inaugural 1990-91 set. Each 20th Anniversary variation insert will sport unique photography reminiscent of the shots used back then and are being printed on the same vintage card stock. More limited than the traditional base cards, the 20th Anniversary variation cards can be found six per box, on average, so completing the entire 250-card set may be difficult, but while worth the effort. Read on...
As a special thank you to collectors for their support over the years, Upper Deck has launched a special “Collect the Set & Win” promotion where the first five people who complete the 20th Anniversary variation set will receive some very noteworthy prizes.
For instance, the first person to collect the set will win a trip for two to the 2011 NHL Winter Classic at Heinz Field in Pittsburgh to see Sidney Crosby and the Pittsburgh Penguins take on Alex Ovechkin and the Washington Capitals on New Year’s Day (Jan. 1, 2011). The second and third collectors to complete the entire set will both win a 2010 NHLPA Rookie Showcase multi-signed helmet. The fourth person to collect the set will win a Taylor Hall-signed UDA Reebok stick. And the fifth entry to be received from someone who completes the set will win a Tyler Seguin-signed 2010 NHLPA autographed puck from UDA.
Old School: Check out Sidney's variation insert card as part of Upper Deck's 20th Anniversary celebration.
If you're a hockey fan and love to collect, this may be the pursuit you've been looking for. Anybody interested in participating simply needs to contact Upper Deck via e-mail at UpperDeckMarketing@upperdeck.com when they are within 20 cards of completing the set. Upper Deck will stay in contact with those collectors and provide directions on where to send their sets upon completion for verification purposes. Once verified, Upper Deck will begin announcing the prize-winners in sequential order. Upper Deck’s 2010-11 Series One Hockey set hit store shelves yesterday, so the chase is on!