Archive for July, 2009
Beantown Management: Why I Have Theo Envy
Posted by: | CommentsLast week, I wrote about Brian Cashman’s struggle to turn around the Steinbrenner endorsed big ticket player strategy of sacrificing the long term plan to obtain short term gains. This week, I’ll look at his rival Red Sox front office, led by Theo Epstein.
There is a major contrast between the way these two organizations approach putting together their 25 man rosters, specifically where veteran players are concerned. Here’s a simple list to give you an idea:
New York Yankees: Jorge Posada, Mariano Rivera, Hideki Matsui
Boston Red Sox: Nomar Garciaparra, Johnny Damon, Pedro Martinez, Manny Ramirez

These are lists of iconic players for both franchises, but there’s a huge difference between the two: none of the players listed under Red Sox are still with the team.
To be more specific . . .
Nomar Garciaparra: Traded 7/31/04 for Orlando Cabrera and Doug Mientkiewicz. When this trade was announced, even fans outside Boston wondered what the Red Sox were doing trading a guy who had been their franchise player. But in retrospect, it was a brilliant move. Cabrera and Mientkiewicz’s presence gave the Red Sox a stronger infield defense, and the team went on to win the World Series that year. Meanwhile, Nomar went on to have a ton of injuries, and wasn’t able to get back to the same Hall of Fame level production as his prime years in Boston.
Johnny Damon: Following the 2005 season, the Red Sox wouldn’t go past a three year offer for Damon, while the Yankees offered four years: thus, on went the pinstripes, and off came the long hair and beard. Damon has gone on to be fairly productive in the Bronx (barring some injury time), though his days of playing center field every day are over.
Pedro Martinez: In a similar situation to Damon, Martinez was only offered two or three years after his contract expired, while the Mets came calling with a four year deal. Off he went. The Mets would get about a season and a half of productivity for the duration of his new deal.
Manny Ramirez: Recent developments aside, it was clear Manny didn’t want to play in Boston, and the Red Sox finally granted him his wish. Getting back a happy and productive Jason Bay in return, and no longer dealing with Manny Being Manny, most fans would say the Sox got the better of the deal here.
All four of these players have something in common: they were iconic players for the franchise, and contributed to a World Series championship. But when their contracts were up, and push came to shove, the Red Sox opted to let these players go, rather than sign them to long term deals where they’d certainly be past their prime.
By comparison, take a look at those Yankee names. Jorge Posada got a four year contract in 2007, and will be a Yankee through 2011, when he’ll be a 40 year old catcher. Mariano Rivera was given a three year deal at the same time, and will also be on this team at age 40. Hideki Matsui was given a four year extension in 2005, and this is his last year under contract. Thus far, Posada has already lost one year to injury, but has been productive this year. Injuries have slowed down Matsui considerably, and it’s doubtful he’ll get another Yankee contract. Mariano continues to be the marvel he’s always been.
What you see here is a notable contrast in philosophy: the Red Sox are perfectly willing to let their iconic players go after their best years are behind them (with the notable exception of captain Jason Varitek), and will make creative trades or signings to bring fresh talent to the team. Meanwhile, in the Bronx, you get the feeling that management wants to ensure that certain players remain in pinstripes for the length of their career, even if it means sub-par production for a high price in that last year or two of the contract.
For example, what do the Yankees do with Derek Jeter when his current contract expires in 2010? He’s made $20 million a year the last three seasons; will they match that? Going into his age 37 season, if his agent demands a four or five year deal, can they say no (especially given the huge ten year deal A-Rod got last season)? And if so, how long can you expect him to play shortstop? When he gets older, where do you put him on the diamond?
If Jeter was simply “Player X” with the same stats at his age, you get the feeling that the Yankees wouldn’t push as hard to renew his contract. But he’s Jeter the Yankee Captain. I highly doubt he’ll ever wear another uniform, even if it means trying to figure out where he plays at say, age 41. Though to be entirely fair, Jeter is having a great 2009 (hard to argue with a .321 average and .398 OBP), and those trademark “intangibles” are probably worth a lot to the Yankees.
By contrast, the Red Sox politely let Damon and Pedro walk away, traded Nomar when it made sense, and got Manny out of town when the situation become too unbearable. Theo Epstein and his management team understand the value of letting franchise players go when their peak has passed, and focus instead on obtaining young players, and using creative trades and signings to remain competitive.
Since that 2004 championship team, “The Idiots” are gone. No more Damon, Millar, Pedro or Manny. The roster has been remade in the mold of Kevin Youkilis, Dustin Pedroia, Jacoby Ellsbury, Jon Lester and Jonathan Papelbon. Ironically enough, they’re now following the same blueprint the Yankees used to win all those championships before the century turned: put together a strong core of young players, and surround them with premium veteran talent.
One of the most impressive things about how the Red Sox operate is that they always have a plan in mind, and are willing to think outside the box to get an advantage. This past off-season was especially smart: in a market where veteran players were undervalued, they signed John Smoltz, Takashi Saito, Brad Penny and Rocco Baldelli to short term, small risk contracts. These are former All-Star players mostly coming off injury years, so why not bring them on board for a season? If they come back to form, great, and if not, they’re off the books for 2010.
Where the strength of the farm system is concerned, you don’t need to look any further than this season’s upcoming trade deadline. Any available player, whether it’s Roy Halladay, Cliff Lee, or perhaps Victor Martinez and even Adrian Gonzalez (unlikely at this juncture), can be had by the Red Sox, if it’s a price they’re willing to pay. And the 2009 major league roster would barely be affected. Not to say that they’re definitely going to go dump Clay Buccholz and Jed Lowrie off in Toronto tomorrow, but they could if they decided it made sense.
And really, as a somewhat impartial observer (being a Mets fan), this is what makes me most envious of the Red Sox under Theo’s regime: a strong major league roster, incredible pitching depth, a huge payroll, and an embarrassment of riches in the farm system to bring up, or to swap for a key star player if the right opportunity presents itself. That’s the kind of situation any fan would hope for their team.
These factors shouldn’t be taken for granted. Think about the Twins, and their inability to retain Johan Santana, or the pending negotations to keep hometown hero Joe Mauer on the team. Or the Marlins, and their remarkable ability to constantly cycle in young premium talent, but with no payroll to supplement or retain that roster. Or even the Rays, who would love to trade from within their system to make a deal for a Cliff Lee type player right now, but probably can’t because they don’t have payroll space. Not to mention my beloved Mets, and the current mess in their front office.
Compared to the other 29 teams in the league, I’d say it’s Theo and the Red Sox who have the complete package right now. They have the ability to shape the franchise as they please, retain the players they want, and bring in the players they need, from either the trade or free agent markets.
If karma exists, Red Sox fans are getting repaid this century for all their suffering in the last one.
Popularity: unranked [?]
Brag Photo: “The Kid”
Posted by: | CommentsThis week is a first for our Brag Photo: it’s a one-of-a-kind item, but something we don’t have in house, and didn’t quite make ourselves. But it’s been sent around the office the last few weeks, and everyone was pretty amazed by it. Check this out:

Looks a little weird at first glance, so let’s zoom in a little:

Yep: it’s made up of baseball cards, precisely cut to fit the design. Tim Carroll put this together, and you should click here to check out his website, and see the other pieces he’s worked on. He creates some incredible items.
What makes this particular piece even more impressive is that in tribute to Upper Deck’s first year, Tim only used 1989 Upper Deck cards. Why focus on our company and this card? Tim explained, “In 1989, the card collecting world was totally revamped. For 9 years, every collector had the option of opening Fleer, Donruss, or trusty ole’ Topps. Then the last year of the 80′s came along, and collectors saw things they had never seen before. Super-crisp pictures. A geometrical design consisting of lines, circles, squares, and stars. A HOLOGRAM on the back for security purposes. Foil packs that were tamper proof. Upper Deck had arrived.”

Click here to see more shots of this piece! For all the work Tim put into this, we’re happy to brag on his behalf.
Popularity: 1% [?]
Catching Up With Collecting: Tim Doull
Posted by: | CommentsNext up in our series, I talk to Tim Doull, who works on autographs for our products. These signatures make up some of the most popular content we have, not just on cards, but some of the remarkably cool and creative products released by Upper Deck Authenticated.
But how do we collect these autographs anyway? Our interview was actually delayed a week, because Tim had flown out to do a signing session with Albert Pujols. Once he got back, I was eager to hear about how that went, and what it’s like to work with so many top athletes in person.
UpperDeckBlog: So what’s your official title?
Tim Doull: Athlete Relations Manager.
UpperDeckBlog: And that means autographs.
Tim Doull: Yes. For memorabilia and trading cards. Anything autographed for all Upper Deck product lines comes through us.
UpperDeckBlog: One thing I’ve seen from readers of the blog as we’ve picked up general sports fans is that people who haven’t followed the hobby for the last ten or fifteen years maybe weren’t even aware of autographs, or at least where they are now. What would you tell someone like that to catch them up?
Tim Doull: The variations we do are really impressive, and you’d be surprised at some of the uniqueness. I mean you said ten or fifteen years ago, there was maybe one standard autograph every few boxes, pretty basic stuff. But these days, we specialize in the pen, we have them inscribe special cards sometimes, like with the LeBron 08-09 MVP card you posted to the blog a few months ago. We’re definitely trying to stay unique and give the collector something new.

UpperDeckBlog: And you just got back from a Pujols signing last week! What was that like?
Tim Doull: With all of the top tier athletes we partner with, it’s really special to work with their foundations and product lines. A lot of the guys are really vested in and care about what’s going into the market. In Albert’s case, he may arguably be the best right handed hitter to ever play the game when all is said and done. This year he’s probably MVP.

We did the signing, and he hit two home runs the next day. It’s just really cool to be in the moment with these guys, and it’s something you can look back on, maybe tell your grandkids about it.
UpperDeckBlog: And how does that go? You show up where the athlete is, and what happens next?
Tim Doull: There’s a lot of preparation and rehearsal that goes into it. It’s a private setting, and we set everything up hours before he gets there, whether it’s memorabilia or trading cards. So when the athlete gets there, everything is ready. There’s nothing they need to do, other than to sit down and start signing.

So our Athlete Relations team, we make sure to take care of everything. Due to busy schedules, the athlete may be late from time to time, but we’re always prepared in the event they come early.

UpperDeckBlog: I’m sure a lot of collectors wonder what that’s like, I mean you’re sitting there watching Albert Pujols sign cards.
Tim Doull: It’s a professional setting, so I’m not asking for pictures or going “Wow, what a hit last night!” They get enough of that from the media and fans. I try to relate more on music and entertainment, golf, or something not related to their sport that they might be interested in.
UpperDeckBlog: Has there ever been one athlete where you couldn’t help yourself?
Tim Doull: Well, there’s some cool access you get. Like the Lakers, you might get the whole team together in one private room after they’ve won the championship, and get to hear some of the banter that goes on between them in that moment. So that’s very cool.
UpperDeckBlog: So once they sign the items, what happens next?
Tim Doull: Well, we all wear white gloves and handle the cards very carefully, we check them for quality, organize and store them until it’s time for the product release.
UpperDeckBlog: Do you have any cool personal stories about one of these signings?
Tim Doull: Well, you take a guy like Tiger Woods, after winning the 2008 US Open in June of 2008. He was kind enough to give us something called a quick turn signing, three days after winning his 14 Major Championship. And just to see him limping around right after winning, before surgery, and to see the smile and glow on his face even though he was in pain, that’s definitely a great memory.
Another unique story from the signings was gathering signatures for our 2008 Boston Celtics team championship product lines. We had Kevin Garnett, Paul Pierce, Ray Allen and others all in a room together signing. This was the first time some of the players were able to see images from the 2008 Finals games and you could see in their faces how proud they were of their accomplishments as a team.
UpperDeckBlog: Is there anything you think an average collector might not consider when they open an autograph in a pack, in terms of how it gets there?
Tim Doull: If you look at it from the athlete’s perspective, penmanship is something to mention. A lot of autographs you’ll see elsewhere look like a squiggle, or just a line. But most of our autographs, especially our exclusive partners, they take the time to give you a legible autograph. It’s great that they can be consistent, and give you a solid autograph every time.
Something else the average collector may not consider is the time commitment it takes for the athletes to sign. Outside of game days you can expect players in all sports to be regularly signing cards to hit our product release deadlines. They do their best to meet our dates even if it means signing during a playoff run, between playoff series’, or maybe they just had a child, etc.
We focus a lot on quality, like changing out pens constantly during a session to keep it fresh. We want to try and make sure every collector gets the same autograph, so we pay attention to details.
UpperDeckBlog: Anything else you’d want to add?
Tim Doull: I think one really unique thing we’re doing now is the inscriptions, like the LeBron card. We’re starting to think a bit outside the box with more items like that.
UpperDeckBlog: It sounds like a bit of evolution there, giving the customer something extra and unique, because they’re demanding more than just standard autographs.
Tim Doull: Yes, and I think the cards themselves have really evolved too. If you’re just coming back to the hobby, you should pick up a few packs and see what we have to offer. Autographs, game-used memorabilia, all kinds of added value and we’re always coming up with new ideas.
Favorite athlete: Tiger Woods
Favorite sport: Golf
Favorite team: San Diego Chargers
Popularity: unranked [?]
UDA’s Swing With Tiger Video!
Posted by: | CommentsIn case you missed our post from last month, Upper Deck Authenticated recently held a one-of-a-kind event, where a select lucky few customers were given the opportunity to meet Tiger Woods and take a few swings with him.
Well, the video for this event is now available! Check it out below.
Popularity: unranked [?]
Collector of the Month: Jeff Silverman
Posted by: | CommentsEach month Upper Deck will spotlight one of our valued collectors to showcase their collection. The great thing about sports collectors is that they are all very different in what they collect, how they collect items and what they do once they have them. However, one thing they all share is a passion that is seldom found in any other group. This month, we spend some time with Jeff Silverman.

Jeff Silverman bidding on an Upper Deck Authenticated item.
Jeff Silverman has been a passionate collector of Upper Deck trading cards and memorabilia for the last twenty years. In the early 90’s he decided to give his collection some focus and targeted Eric Lindros. This was before tracking down cards of a specific player was made easier with eBay, so Silverman traveled to shows frequently in order to find the latest cards he needed for his collection.

Jeff Silverman with Bo Jackson at last year’s National show.
After Lindros repeatedly broke down, Silverman decided to balance his portfolio by collecting stars of all four core sports and golf. His passion has been trading cards and over the years he has amassed thousands of cards that he keeps locked up or stored away.

Boxes of thousands of Upper Deck cards Jeff Silverman keeps stored.
“I’ve assembled some pretty impressive cardboard in my time,” said Jeff Silverman. “While looking through my numerous boxes of cards, it dawned on me that showcasing my cards would only provide a glimpse of my passion. Some of the pieces I enjoy the most that are really amazing are the memorabilia items I have acquired over the years.”
Silverman began collecting Upper Deck Authenticated memorabilia shortly after the FBI concluded the Operation Bullpen program with the cooperation of Upper Deck. After hearing about how much fraudulent memorabilia there was in the market, he wanted to go with a name he could trust when investing in collectibles of his favorite sports legends.
“When Upper Deck provided the safe mechanism to acquire autographed memorabilia, I expanded my collecting habits beyond trading cards,” said Silverman. “The piece of mind you get from investing in Upper Deck Authenticated memorabilia is worth its weight in gold as you know you are getting the real deal.”

UDA Tiger Woods items in Silverman’s collection.

UDA Michael Jordan items in Silverman’s collection.
“To date I estimate that I own more than 500 Upper Deck Authenticated items,” said Silverman. “In the collection I have more than twenty Michael Jordan signed memorabilia items, more than ten Tiger Woods signed memorabilia items and great autograph pieces from other superstars like Wilt Chamberlain, Nolan Ryan, Sandy Koufax, Peyton Manning, Wayne Gretzky, LeBron James, Julius Erving, Jack Nicklaus, Derek Jeter and Kobe Bryant.”

Silverman collects Wayne Gretzky items . . .

. . . and LeBron James . . .

. . . not to mention some premium NFL items.
Having a collection this size creates some interesting challenges as Silverman cannot display all the items. In fact, he estimates that at any given time he can only display about 1% of his collection. He refreshes what he displays however and loves to show off new items he recently acquires.
Silverman has two prized pieces in his collection on the memorabilia side. His current favorite is the Upper Deck Authenticated “Legends of Sport” piece which is a lithograph signed by Muhammad Ali, Michael Jordan and Tiger Woods. The other piece is a play on the famous Michael Jordan “Wings” poster by Nike. Upper Deck Authenticated created a version that Jordan signed, but also included an element where and actual basketball was incorporated into the piece that broke through the glass. The Michael Jordan “Wings Breaking Through” piece looms over Silverman’s workstation at home.

The Upper Deck Authenticated Michael Jordan "Wings Breaking Through" piece from Silverman’s collection.
Silverman has also dabbled in other collectibles offered by Upper Deck including busts and All-Star Vinyl figurines. He has dedicated full walls of his home dedicated to these unique collectibles. The crown jewel of his collection is the very rare Ben Roethlisberger All-Star Vinyl “Kris Kringle” version.

Various Hockey collectibles from Silverman’s collection.

Silverman’s Upper Deck All-Star Vinyl collection.

Silverman’s Kris Kringle Roethlisberger All-Star Vinyl.
Silverman find it easier to find items of his favorite players online nowadays, but still loves getting out to larger shows like the National and NHL Expo. One of his greatest thrills is sharing his collection with others. He especially loves sharing it with his son who will likely inherit the collection someday, but he has to grow into it first.

A collector in training, Jeff shares his passion with his son.
Popularity: unranked [?]

